Are you selling digital products like eBooks, audios, video, educational courses, stock photographs, or anything that’s digital on your WooCommerce store?
Well, firstly, kudos to you!
However, the fact remains that digital products will always be wary of the sense of touch, taste, smell, and feel (to an extent) making it slightly difficult to market and sell these products.
I feel your pain but, fret no more because where there’s a will there’s a way 🙂
In this article, I’ll be sharing 10 marketing tricks and WooCommerce extensions that you can use effortlessly to increase your reach, digital downloads and ultimately shoot up the sales of your WooCommerce store.
Let’s begin, shall we?
10 Kickass tricks to increase your digital downloads
I recently fell in love with country music and ended up purchasing an entire curated playlist that had over 100 songs from a bunch of artists.
I’m glad I did this because it was impossible to select from over thousand songs in the genre and plus, it also saved me time, energy and loads of money 🙂
Most importantly, here’s what I realised – When you create bundles of multiple digital products (books, educational courses, etc.) depending on your nature of business, it shortens the buying process of your customers and motivates them to hit that buy button.
To make it even more appealing, you can also offer discounts and dynamically price these digital bundles to sweeten the deal and encourage large purchases.
Digital product bundling works like magic and is bound to increase the revenue of your WooCommerce store. All you need to do is pick the right products to bundle.
Human psychology is an interesting phenomenon that can earn you fortunes, especially when you play your cards right.
I’m talking about creating a special membership plan for your customers that’ll give them a certain advantage or access to extra content over the normal purchasers.
For e.g: Amazon’s Kindle offers Kindle unlimited for avid readers – A monthly membership plan that allows its users to access millions of titles for free under different categories.
Believe me, irrespective of the digital products you’re selling, attaching memberships to your WooCommerce store is a powerful and an easy solution that’ll work wonders in increasing your digital downloads.
Having said that, it also opens up a new method of earning in the form of recurring revenue. Never underestimate this source of income. Look at Netflix!
If you want to test a person’s patience, your friend should be an ideal candidate not your customer 🙂
Now, I’m pretty sure, as a customer, if you’ve purchased a couple of stock photographs or a fantastic music playlist, the last thing you’d want to do is spend hours downloading each file.
As a WooCommerce store owner, selling digital products in large is a fairly common phenomenon and in order to avoid the above blunder, you have to respect your customers time by allowing them to bulk download the selected or all files in a single ZIP file..
This trick will help you in enhancing your customers user experience and will save them the unnecessary efforts.
It is a simple yet effective technique to increase your sales and revenue.
I once made the mistake of watching a thriller movie on Netflix and now it burns through my pocket every month because their recommendations list is just so good!
Jokes apart, to be honest, the product recommendations are a fantastic trick to improve your customer experience and a great opportunity to size up your average order value.
With the help of a WooCommerce recommendation extension, you can carefully recommend relevant products throughout different stages of the buying cycle that will encourage them to purchase that product.
For starters, these recommendations can be smartly based on your users purchase history, view history or products that are usually bought together. Moreover, it presents an amazing opportunity to upsell or cross-sell your products.
For: e.g: If you’re running an LMS website and offering different history courses then you could recommend American History to the students who’ve just finished European History.
Remember scoring the highest points in your video game to unlock new super powers?
Well, a few things in this world like points and rewards never lose their charm and will always seem appealing.
You must use points and rewards as a system to encourage your customers to purchase and download more.
For e.g: You could reward points to your customers for purchasing a certain amount of stock photographs which could be redeemed later to gain a discount of 20% on their next download.
This trick will encourage your customers to come back to your WooCommerce store and redeem that discount in the future.
84% of the people trust online reviews. I’m not surprised with this statistics as I often look at reviews before purchasing anything online.
As a WooCommerce store owner, product reviews is a solid marketing trick that you should be utilising to convert your visitors into paid customers as they provide social proof.
Allowing people to review your products and giving them that power is something a customer expects from you and providing them with that is what will fetch you sales, loyalty and trust.
There are free extensions that are available or you can use a premium extension like WooCommerce Product Reviews Pro that allows you to incorporate an Amazon like review system and even lets you have reviews in the form of pictures or videos enhancing the credibility of the review.
They say don’t judge a book by its cover but people certainly judge a book by its reviews.
As I mentioned earlier, using human psychology to increase your sales is a smart move that always works.
You need to tap into your customers’ minds and create that sense of urgency which will fasten their buying process and encourage them to make that purchase.
This is a powerful marketing technique of scheduling your product(s) for a certain duration of time (days, hours, etc.) by adding a countdown timer which, in turn, will activate the Fear Of Missing Out (FOMO) among your customers.
Trust me, nobody likes to miss out on a limited offer or time bound product. This sense of urgency will drive your sales and boost your revenues.
For e.g: If you’re selling different softwares, then you can offer special discounts that will expire after 24 hours on a particular software by adding a countdown timer.
This is one of the oldest marketing tricks that works like magic for any digital products that you sell.
You must use this marketing trick to entice buyers to add more products into the cart by showing the offer messages and discounts.
For e.g: The gaming industry uses this strategy beautifully where computer games usually come with licenses that are valid for 1 year and then you have to renew it for further use. They use the strategy to sell the games in combinations and prompt users to add more games into the cart by showering huge discounts.
Moreover, WooCommerce makes it super easy to add custom discount rules. You can implement separate cart discount rules for different kinds of buyers like the first time visitors, repeat customers or non-logged in users.
This will help in retaining customers, especially, the first time buyers.
I recommend you to offer higher discounts on higher cart values that will push your customers to buy more leading to an increase in sales of your WooCommerce store.
One of the reasons why Amazon is always on top of their game is because they offer different prices for different users based on their purchase history, type of product or the quantity in which they are purchased.
You too can use this marketing strategy to have smart and variable prices for your special customers in order to boost your revenues.
What’s even better is that you can create a personalized shop page for your preferred customers with unique product catalogues and personalized discounts.
Doing this will make them feel special making it easier for them to buy products of their interest within a few seconds.
Netflix and many music apps use this technique effectively and display the playlist of videos or songs that you might be interested in.
When I shop online on amazon, I often add products to my wishlist if they’re out of stock and I receive an instant notification once they’re back in stock.
Usually, this trick is helpful in marketing of physical products but WooCommerce enables you to do that for digital products as well.
For e.g: If you’re going to launch a new course or any digital product for that matter, you can always have a Notify me CTA that will allow you to send instant notification to your prospects once the course goes live.
This technique is useful in capturing email addresses of the interested customers who you can notify with an instant email.
With this you can market and build your customer base even before the product goes live.
Notifying your potential customers will remind them of the care and the effort you’re putting in to make them feel special which, in turn, will lead to conversion of your potential customers into paid customers. You could also use few digital marketing tools which can help you further scale.
The way forward,
All of the above mentioned WooCommerce marketing hacks are proven to be successful making it super easy for you to market and sell your digital products on your WooCommerce store.
With that being said, these marketing techniques can be effortlessly used on your WooCommerce store irrespective of the kind of digital product you’re selling.
While you’re at it, do let us know in the comments if you’ve used any other marketing techniques or WooCommerce extensions on your store other than the ones mentioned.
We’re all ears 🙂