Setting up a WooCommerce store is a huge investment and regular WooCommerce maintenance is the only way to protect this investment!
Many WooCommerce users ask me – Is it really worth it to maintain this platform? Is Shopify or Magento better?
I’d say Shopify and Magento are just as problematic or pesky. Even BigCommerce is breaky and not very much fun to work with either.
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I prefer using WooCommerce because it’s free, portable and provides 100% control. It’s also one of the most popular plugins on WordPress, and the most popular e-commerce platform powering over 29% of online stores
The platform is both store owner and developer-friendly and contains extensive functionality. The team at WooThemes maintains the plugin well, with constant fixes and tweaks. But this also means more updates for the WooCommerce user.
Now, I know updates are good, but WooCommerce seems to roll out updates more often than I would prefer (Every week perhaps🥴).
The minor updates are okay. It’s the major updates that worry me. They come packed with a warning and a lot of stress!
But you see, I can’t ignore these updates.
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What is WooCommerce Maintenance and Why is it Crucial?
This section explains the nightmare scenario when you neglect your WooCommerce store’s maintenance.
WooCommerce maintenance is more than just occasional updates. It’s a comprehensive strategy to keep your online store running smoothly, securely
Imagine logging into your online store one busy Monday morning, ready to process orders, only to find your website has crashed, sales are plummeting, and customers are abandoning their shopping carts.
To add to the chaos, the dozen or so plugins you bought and activated didn’t work for your specific use case. You simply purchased them and forgot about it which is not ideal. In this case, always go through the plugin documentation – make this step a non-negotiable to dodge future headaches.
Key Maintenance Perspectives from Industry Professionals
- WooCommerce Websites are not static products but dynamic, evolving platforms
- Regular updates prevent security vulnerabilities
- Maintenance is crucial for performance and customer experience
- Proactive care prevents expensive emergency repairs
Real-World Insight: As one WordPress user on Reddit noted, “A website is more like high-volume precision engineering which requires constant maintenance… The site will get attacked by hackers 24×7 at levels you would be shocked by.”
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Maintaining Your WooCommerce Store
Updating your WooCommerce plugin is part of maintaining your WooCommerce store.
Sure the features are something to look forward to. But updates also make your store more secure.
Of course maintenance does not end at updates, there is a lot more. You have backups, security checks, product inventory updates, handling out-of-stock products, fixing broken links, and so on.
- Maintenance not only wards off malicious attackers but helps improve user experience.
- Keeping product information updated reinforces customer trust.
- Uptime monitoring helps track how well your hosting is working out for you.
- Regular backups come to the rescue in code-black situations.
WooCommerce Maintenance Costs: Investment vs. Potential Loss
This section of the article aims to provide you with a clear understanding of the typical maintenance cost breakdown for WooCommerce stores, as well as insights from industry professionals on factors that influence maintenance pricing.
Typical WooCommerce Maintenance Cost Breakdown
- Basic DIY Maintenance: $0-$50/month
- Professional Maintenance Packages: $50-$500/month
- Emergency Repairs: $500-$5,000 per incident
Professional Perspectives on WooCommerce Maintenance Pricing
Industry professionals highlight that maintenance costs vary based on:
- Website complexity
- Number of custom features
- Required update frequency
- Support hours needed
Expected costs of WooCommerce Maintenance:
- A decent agency in Europe can charge approximately €250 for up to 5 maintenance hours monthly
- Another professional in the US recommends budgeting $150-$400 per month
- Maintenance typically includes:
- Weekly core, plugin, and theme updates
- Daily website backups
- Security checks
- Technical support
- PHP version updates
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DIY vs. Professional WooCommerce Maintenance: Pros and Cons
DIY WooCommerce Maintenance
Pros:
- Lower immediate costs
- Complete control
- Learning opportunity
Cons:
- Time-consuming
- High technical skill required
- Risk of critical mistakes
- Potential security vulnerabilities
Professional WooCommerce Maintenance
Pros:
- Expert handling & fixing issues on a priority
- Comprehensive coverage of a wide range of technical concerns
- Proactive problem solving
- Security monitoring
- Time-saving
Cons:
- Higher upfront cost
- Less direct control
What is WooCommerce Maintenance & How to Do It??
Similar to maintaining your WordPress website, WooCommerce maintenance involves performing a regular set of tasks on a timely basis. Let’s cover how to go about WooCommerce maintenance in this section of the article.
#1 Backup, Backup, Backup
Your WooCommerce store contains a lot of important information. You have product details, customer details, order details, and so on.
Imagine if a hacker or an erroneous update deleted these details.
A regular backup of your WooCommerce site (the files) and the data can save your store from such a situation.
A plugin like BackWPup or BackupBuddy can be used here to schedule regular updates. Make sure that the content is saved off of your server on an external file hosting or storage service like Dropbox or Google Drive.
#2 Updating WooCommerce, Plugins, Theme, WordPress
Updating your WooCommerce, plugins, theme, and WordPress is a way of ensuring that you are running the latest version of the software. And if you’ve heard of the Mossack Fonseca case, you’ll know how important software updates really are. Every improved version of the software contains security fixes to ward off attackers.
Ideally, updates should not break the rest of your site, but this isn’t always the case. Since the plugins you use might not be by the same author or might not be tested with each other, a conflict could arise.
So are auto-updates a ‘no’?
WordPress provides an automatic background update concept. This enables you to allow WordPress to update the core, plugins, and themes on its own. I’d say for a WooCommerce website, auto-updates might not be the best option. However, minor updates can be automatically enabled by adding the below line in wp-config.php:
define( 'WP_AUTO_UPDATE_CORE', 'minor' );
To avoid this the recommended steps to updating WooCommerce, WordPress core, and other software on your site, is to first test your updates on a staging site and then update them on the live site.
(A staging site is a replica of your live site, and is used to test and review newer versions before the changes are moved into production.)
What if you don’t have a staging site?
Backup the older version of the plugin/theme, and update them one at a time. Remember, updates introduce a newer version of the software. If this version breaks your site, a backup can help you roll back to a stable version.
Do you update WordPress first or the plugins?
Although there is no fixed rule here, I recommend updating the core first, then WooCommerce, then the supporting plugins and the theme.
#3 Updating Product Information & Inventory
Product information is key to the success of any e-commerce store.
Let’s take the example of WisdmLabs’ store. We sell premium WordPress and WooCommerce plugins. We update these plugins quite regularly, and the only way we can communicate new features to interested customers is by updating the feature lists of these products. We update the documentation as well to improve an existing customer’s experience.
Keeping information updated ensures customers that you take care of your products and will care for their interests too.
- Updating product information involves:
- Updating product description and attributes
- Adding available variations
- Updating stock information
- Handling out-of-stock products
- Updating product images
How to delete products from a WooCommerce store?
Say you have a product in your store, that you no longer sell. It’s been out of stock for weeks, and now during your maintenance routine, you decide you want to remove it from your store.
Now ideally, you’d just have to delete the product from your admin panel and all would be well. But this would mean the original product URL would now not exist. Customers who visit the URL will get a page not found error. Or if the product was linked from any other page, the link would now be broken. Broken link errors on your site would affect your search engine ranking.
To prevent this from happening:
- You could always, add a notice on the product page, and set the catalog visibility to ‘Hidden’.
- Or, you could redirect the URL to another page using a plugin like Simple 301 Redirects.
#4 Uptime Monitoring
Shoppers can only make a purchase from your WooCommerce website when they can access it. So you need to make sure your server functions well and can handle your website traffic, by monitoring server uptime.
There are several external uptime monitoring services like Uptime Robot and WordPress plugins that connect your website to such services that you can use to monitor server uptime.
Remember search engines penalize websites with considerable downtime. So if your server’s not performing well, it might be time to change your hosting plan or find a new host altogether.
#5 Handling Security Breach Notifications
Using plugins like Wordfence Security or iThemes Security handles security monitoring for you. But what happens when you receive security breach notifications?!
Usually, a plugin handles most of the attacks, but as a general security practice you could change your admin passwords, and prompt customers to change their passwords as well.
It’s quite astounding that several users still use older versions of the WooCommerce plugin and are at risk of an attack!
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How to Safely Update WooCommerce Plugins
This section will cover the best practices to securely update the plugins active on your WooCommerce store for smooth maintenance.
Staging vs. Live Site Updates
Professional developers unanimously recommend a structured approach to plugin updates:
#1 Create a Staging Environment
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- Replica of your live e-commerce website
- Allows risk-free testing of updates
- Prevents potential disruption to live sales
#2 Update Process Workflow
| Staging Site → Test Updates → Verify Functionality → Backup Live Site → Maintenance Mode → Update Production Site
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When to Update?
- Choose low-traffic periods (typically mid-week, off-hours)
- Wait 4-6 days after major version releases
- Read changelogs carefully
- Be cautious of updates with multiple “fixes to previous fixes”
WooCommerce Maintenance Mode Considerations
When to Use Maintenance Mode:
- Major plugin or core updates
- Complex configuration changes
- Extended testing required
Automatic vs. Manual Maintenance Mode
- WordPress has a built-in brief maintenance mode during updates
- For larger stores, use dedicated maintenance mode plugins
- Manually activate during significant changes
Update Safety Checklist
- Create full site backup
- Test on the staging environment
- Check the compatibility of plugins
- Verify all functionalities work correctly
- Monitor site performance post-update
Letting a Professional Handle WooCommerce Maintenance
WooCommerce maintenance is not a one-time task. You’d have to dedicate time and effort to perform the needed tasks on a regular basis.
And if you’d rather spend this time growing your business, then you can always hand over maintenance to professionals.
Letting WooCommerce maintenance specialists handle this can result in long-term improvements. You see, experienced professionals not only do what’s needed, they also suggest improvements.
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How do You Handle WooCommerce Maintenance?
Do you maintain your WooCommerce website yourself or have you employed a maintenance service? Are there any maintenance tips and tricks you’d like to share with our readers? Also, if you need help maintaining your WooCommerce store, we’re just a call away!
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