If you’re someone who sells your product online, your website is one of your most important assets. It’s how you engage your customers and it’s where they make purchases. Issues with your website’s technical performance could be costing you a lot.
For perspective, the average bounce rate for a website with a load time of 3 secs is 9%. This number soars to 38% by the time it hits 5 secs. With the e-commerce market growing rapidly, there are 10 different sites selling products similar to yours. Even with a superior product, a store that is hard to navigate or difficult to use, is bound to drive away customers.
So how do you optimize your website to boost sales? Well, the first step in fixing any problem is to understand what’s causing it. Which, in terms of WordPress websites means, you need an analytics plugin. That’s where the Webeyez Analytics plugin for WordPress could help.
What is Webeyez Analytics?
Webeyez Analytics is a digital experience monitoring platform. It can be added as a plugin to your e-commerce website. It helps you gain an insight into the business and technical aspects of your online store like how many business transactions failed, what was your page’s load duration like, what technical errors occurred, etc.
What sets it apart from other website analytics plugins is that it
- analyses performance on a technical level. And, it presents your data in a series of easily interpretable charts and graphs, which makes it effortless to draw conclusions on store performance.
- monitors all user data and helps you visualize business goals and their progress. It sends alerts about any anomalies observed and helps you pinpoint the cause of any problem. For example, you’d know if your “Add to cart”, checkout or payment processes are working or if there are any errors that are causing you business.
This data is indispensable for any e-commerce business given that it has a direct impact on profits.
Setting Up the Webeyez Plugin
Adding Webeyez to your website is a simple 3-step process. You can implement Webeyez for both Magento as well as WooCommerce.
Step 1 – Download and Add the Extension
For WooCommerce
You can download the Webeyez plugin from WordPress.org or you can look for it in your Plugin repository.
Once you Activate it, go to Settings.
For Magento
You can get the extension from the Magento Marketplace and install it on your site
To access Webeyez settings, click on Store -> Configuration
Then click on Sales -> Webeyez
For Magento 1.X versions follow this installation guide
Step 2: Copy Client Key
After accessing Webeyez settings you should arrive at this page:
Now, if you’re a new user, you will first need to register. You can do so using the instructions on the screen. If you’ve already registered you can directly copy the client key.
Clicking on COPY will redirect you to the implementation guide page where you can copy the client key to your clipboard.
Step 3: Save the Client Key
Once you’ve copied the key you can save it by clicking “Save key” or “Save Config”.
And you’re done!
The best part of this is that you don’t have to deal with any code. There is very little chance of messing up on this front, which is great! The last thing you want is to get stuck on the very first step.
Exploring the Webeyez Plugin
#1 The Overview page – Your website stats at a glance
This is the first thing you see when you open up the Webeyez portal. It gives you an overall view of your domains. If you have more than one domain you can conveniently monitor and compare them from this page.
At a glance, you can view stats like your page views in the last week, average load time and any alerts or anomalies that might have come up. This is suitable for when you need a quick overview. It can also help you understand what areas you might need to further look into.
#2 Business Transaction Monitoring – Track your purchases and where they go wrong
On your Dashboard, under the Business section on Webeyez, you can view business transaction data in formats that are easily understandable.
When you are selling your product online, it’s important to keep track of how each part of your purchasing process is doing. If a higher number of transactions are failing at the “ Add to cart” page then you can understand where your customers are facing problems when trying to purchase your product. You can make efforts to fix errors and divert resources towards these areas
Source: Webeyez
You can also define various filters based on your needs. You can view data over a specific:
- Time period
- Browser
- Device
- Country
- Source/Medium/Campaign
And you can view all of this in the form of concise and intuitive graphs and charts.
Source: Webeyez
For each page, you can view details about business transaction failures and the technical errors that caused them. This can help you pinpoint issues that need to be resolved.
Source: Webeyez
#3 Business Transaction Alerting – Be the first to know when something changes
Webeyez detects and sends alerts about any significant changes in your numbers. It does so by using a proprietary anomaly detection algorithm.
The good thing here is that you can also manually set a threshold for all your alerts. So you can determine what you receive alerts about, the events that trigger the alert and over what time period
On the Goals page, you can view statistics about how each one of your pages performs. You can get data on your successful transactions, failing transactions, cause of failing transactions and their cost, transaction numbers, average duration, etc. This can also help set up thresholds for alerts.
#4 Tech Monitoring – Keep an eye on your website’s performance
It monitors all your real users for data on technical parameters like
- Pageviews
- Page load time
- Time to interactive
- First contentful paint
- Browser time
- Server time
- Network time
You have a consolidated report on these on your Overview page under Real User Monitoring in the Technical section. You can manipulate this view to include various dimensions.
You can also analyze data for each page or each page group individually.
The Load Time page contains a more detailed view of parameters related to page load time. Similarly, the JS error page gives you information on any occurring JS errors.
Source: Webeyez
Console Live lets you view the console log of all visitors in real-time. You can use it to debug production and find hidden errors.
#5 Tech Anomaly Detection and Alerts – Be notified of technical issues as soon as they occur
Just like business transactions, Webeyez notifies you when a technical anomaly occurs. You can also set up alert thresholds manually.
#6 Other Features
- Webeyez has functionalities that let you observe the uptime of your website over a certain time period.
- You can set up page groups to analyze data relevant to a certain section of your website.
- You can monitor the best practices of your website code and gain insights into what can be optimized to make a page load faster.
- You can also add various users, manage their access levels and specify what they receive notifications for.
Using Webeyez
Now that we’ve gone through the features, let’s take a look at what actually using Webeyez is like. Here we’re assessing the plugin based on some typical parameters like ease of use, the user interface, support, and most importantly, value for money.
#1 Ease of use
It is quite easy to use Webeyez. You only need a basic understanding of general analytics to interpret the results. You also need to understand how to manipulate dimensions to attain specific results.
Webeyez is prominently used to monitor your website’s technological aspects. If you have absolutely no technical background, you do need to familiarize yourself with some of the parameters.
At the end of the day, if you understand graphs and how they work, using Webeyez should not be difficult at all.
#2 The User Interface
The user interface isn’t overwhelming. It is clean and easily navigable. Information is presented in a very digestible way. Everything you need is generally on the screen.
Now, Webeyez uses real user information. With the default setting, it takes some time for the changes to reflect on the Dashboard. You can start seeing the tracking within a duration of 15-30 minutes. However, you could change the setting to see data within a 1 minute time interval if needed.
#3 Cost
Webeyez is a subscription-based platform. There are 3 paid plans available: Starter, Professional, and Premium. The good thing is that none of the features are eliminated even if you opt for the Starter plan. However, if you decide to opt for the free plan, you cannot access all the features and it has a cap of 25k views.
When billed monthly, the starter plan will cost you 132 euros a month.
The annually billed starter plan will cost you 99 euros a month, which has an upper limit of 500k views. Every additional 1k view will cost you 0.2 euros.
If you have 1 site and are just setting up your business, this might seem a little steep. Although, if it helps you pinpoint problems with your website, it is likely to increase your sales. The alert system is definitely a plus point. Website downtime, especially during peak hours, can cost you a lot in lost profits.
How beneficial this trade-off is, will differ from business to business. You can always use the 14-day trial period to figure out if it is the correct fit for you.
#4 Support and Documentation
There isn’t much available in terms of documentation. You can get help on any issue by contacting Webeyez Analytics’ support team. They usually reply quickly and are quite helpful.
Verdict
Webeyez is a good plugin to keep an eye on how your website is performing. It keeps you updated on all business and technical parameters. This is can be useful to gain insights into your store and help make important business decisions.
Go for Webeyez if you want to:
- swiftly identify errors in your business processes
- work with a reliable tool that helps you make changes with the right kind of data
- get visual feedback to make quicker decisions instead of having to struggle with Google Analytics data
- make changes your store needs to reach your business goals and increase profits
Somethings you need to think about:
- With analytics, it is often difficult to gauge the usefulness of the data in only 14 days.
- Adequate documentation detailing all the features is not available. However, the interface is pretty intuitive.
All in all, Webeyez is easy to use and has a lot of features you can utilize to optimize your website and ring in those sales figures.
If you’re a user of Webeyez Analytics, we would love to hear about your experience! Did you find the features useful? Do you think it helped you improve your customer experience? What did you like/dislike about it? If you’re not a user, would you consider using Webeyez Analytics for your business?
Do make sure to leave us your thoughts and comments!
