The Importance of Coming Soon Pages in Your Business Success

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This is a guest post by Praneet Thakur. If you’d like to contribute to our blog, feel free to get in touch with us.


Believe it or not, in today’s world previews can be a huge deal. A simple preview helps people to understand what a service is about, what a movie is going to be like, and it definitely helps in creating hype. Also, you must be aware of how important it is to create a hype for any kind of business.

But the real question is how can a website owner create such a hype and benefit from it?

Obviously, the answer would be social media advertising. But do you know that for a fact coming soon pages can do an even better job?!

In case you have no idea about how coming soon pages actually make a difference, let me talk about their importance in web design.

Offer Information

Instead of spending money on social promotion which puts a limit on the information you can display in front of people, you can create a coming soon page and talk about your product. You can show images and videos, and add anything you like which might not be available on the social medium of your choice. It will be more engaging as well as helpful for people to get a clear idea of what your website is about.

Add a Launch Date

If a visitor is coming to your website before it’s even launched then there is a special reason behind it. Maybe they are seriously interested in your website or in your product. So it would be better if you do not make them wait for an unknown period of time.

Instead, do not hesitate to add a launch date of the website. This will help your website visitors to know about your plans, and they will come back to your site only when it’s launched. When using a WordPress plugin to add a coming soon page, adding a countdown timer is just a click away.

Embed an Email Form

If visitors are coming to your website, then there is a reason for that. So you better help those visitors to stay connected with you. And the best way to do so would be to embed an email form they can subscribe to.

Now whenever someone visits your coming soon page, they can simply enter the email and stay connected with the updates. Also, you will be able to create a meaningful relationship with them. Those same emails can also be used for email marketing.

Usually, a contact form is another must-have on a coming soon page.

Promote Your Social Media Accounts

You must also be aware of the fact that it is essential to have a massive fan base on social media as it helps you to reach more people without spending a single penny. That is why you should focus on getting fans on social media even before you launch your website.

The best way to promote your social media accounts is to embed them on your coming soon page. After that whenever someone visits your coming soon page, they will also find your social media icons and who knows – you may get some page likes on your Facebook page or get followers on Instagram and Twitter.

Introduce Yourself

Using a coming soon page, you will also be able to introduce yourself to your website visitors. This will help you to connect with the website visitors on a personal level. As well as the visitors will feel great to see you and consider your business as a legit one.

Offer A Coupon

If you have an e-commerce website, then coming soon pages are great for getting instant sales. For example, you can hold a special sale on the launch date of the website.

And to promote that special sale day you can embed a notice on your website’s coming soon page. After that whenever someone visits your website they will find the sale and may revisit your website again on the sale day.

Furthermore, you can also offer a coupon code for email signups. In the end, it’s up to you how you are going to use a coming soon page for getting some sales.

Establish Your Brand

Creating a brand can be hard, and you should do it as soon as possible. In this case, you can also take help from coming soon pages. For example, if your company has a logo then embed it on the website and let people know about your brand.

This way people will be able to know what your business is all about. In addition to that, they will be able to separate you from other similar business on the market.

Final Words

So these have been a couple of the important things of coming soon pages in web design. Apart from this, coming soon pages also help with SEO and let search engines know about your website before you even launch it. As a result, you get a fast result while ranking on the SERP.

In the end, while creating a coming soon page, you also need to be very creative. Plus, you need to make sure that the page is making people take action.

Anyway, if you have any more questions to ask, then do feel free to put your thoughts below in the comment box.



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