Did you know that 7 out of 10 customers tend to abandon their e-store carts?
Everyone does that, and I’m sure even you’ve done the same at some point. This is a huge issue for e-Commerce stores. One which costs the big players, billions of dollars every year.
So what do they do about this?
They throw a pile of money into research and come up with personalized solutions.
But if you’re thinking, “I’m just a small online store running on WooCommerce!”
Oh! Then we have something for you!
In this article, we will cover a few of the best cart recovery plugins for WooCommerce. These plugins will help reduce your cart abandonment rate and convert those users into potential customers.
Let’s take a look at these WordPress plugins.
#1 Advanced Cart Recovery
A free WordPress plugin that gets the job done, Advanced Cart Recovery helps recover lost customers.
It works quite simply by e-mailing customers who abandon their carts in the middle of a transaction. The plugin saves the contents of a cart when a user abandons it, this helps restore the cart to its previous state if the user wants to continue with the transaction.
You can set a schedule to e-mail customers about their abandoned cart so they can continue their order.
Since the plugin automatically saves their cart contents, the link sent by the plugin takes them directly to their previous order. Then it is a matter of just proceeding with the transaction and completing the order.
A management screen shows an overview of who abandoned their carts and how many recoveries were made.
There is also a premium version of the plugin with custom reporting and many more features.
Checkout the plugin : Advanced Cart Recovery
#2 Retainful – WooCommerce Abandoned Cart Recovery Emails
Another free plugin, Retainful is one of the best abandoned cart recovery plugins for WooCommerce. It allows customers to recover their lost carts with a single-click and complete the purchase. As the name suggests, you can create a series of recovery emails to be sent once a customer abandons the cart.
You can automatically send abandoned cart reminders to customers with follow-up emails sent on a timely basis. The plugin provides shortcodes you can use to personalize each abandoned cart email. You can view abandoned cart reports – view recovered value, abandoned cart value and more.
Apart from offering cart recovery options for WooCommerce, the plugin goes a step ahead and allows you to send coupons for the customer’s next order – a way to entice the customer to make a purchase and become a loyalist.
Take a look at the features in detail: Retainful
#3 YITH WooCommerce Recover Abandoned Cart
The plugin allows you to set a cut off time for abandoned carts. After the specified amount of time has passed, the plugin considers the transaction as incomplete. A highly customizable E-mail template is available. Everything from Sender name to Reply address can be customized.
Apart from automatically sending recovery emails, it also shows you a list of abandoned carts in a “Carts” section on the dashboard. Each cart includes information like customer name, email address, cart status etc.
With this plugin, you can further entice a customer to complete their order by giving them a special discount.
YITH allows you to create discount coupons and send them via Email. You can customize these coupons by settings their value, validity and have them expire on a single use.
The single site license is priced at ~$69. But they provide a free version with limited features.
Find out more : YITH WooCommerce Recovery Abandoned Cart
#4 Abandoned Cart Lite for WooCommerce
The Abandoned Cart Lite for WooCommerce plugin works in the background to help recover lost customers and offers one click cart recovery.
It identifies the abandoned order’s information such as the products, their value etc.
Another interesting feature is that it can recover abandoned guest carts for customers who included their email at any step of a transaction. Which means customers don’t need to be registered users.
As a store owner, you would want the ability to track your order value, this plugin gives you just that. It allows you to track an abandoned order’s value vs. a recovered order’s value. The administrator is also notified by email when an order is recovered.
The email templates can be personalized with custom variables like Customer First Name, Last Name etc.
Once a cart is recovered successfully, the plugin makes sure that the customer is not further spammed with notifications by automatically stopping email notifications for that user.
The Pro version has additional features like WPML integration, CSV exports etc.
You can find the plugin here: Abandoned Cart Lite
#5 Cart Reports
Cart Reports is a WooCommerce extension that provides real-time metrics on your customer’s carts. It reports on everything from open to abandoned carts.
It comes with comprehensive tracking reports and quick view dashboard widgets.
A list of carts is displayed in the Dashboard which includes Open, Abandoned and Converted carts. You can filter this list by various parameters like Cart Status, Customer etc.
From the same list, you can perform actions related to each item. Actions can range from viewing the order to E-mailing the customer. The Dashboard widget helps to get an overview of the carts.
Get the plugin from here: Cart Reports
#6 WooCommerce Recover Abandoned Cart
This plugin will monitor all the carts on your e-store made by members or guests. When a cart gets abandoned, it will automatically send an email to the customer.
These email templates can be customized, and you can even create multiple templates. They are set to be automatically sent at certain intervals throughout a period of time.
You can even create personalized coupons for customers to give them an extra push towards completion.
This extension is translation ready and works with WPML and WPML string translation.
Apart from email captures, this plugin even records the Phone Number of a customer which will allow you to manually follow up on the potential customer.
You can buy the plugin from CodeCanyon: WooCommerce Recover Abandoned Cart
Throughout this article, you were introduced to several abandoned cart recovery plugins.
As you’ve learned, following up with customers is as important as getting them on to the sales page. It helps build a relationship with the customer which could make them loyal customers.
Let us know which plugin worked out for you and share your experience.