How to Sell Wholesale Products on WooCommerce to Bring in the Big Bucks !

    Mrunmayee Kulkarni
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Image Courtesy: Google

By now, you might’ve already gotten an idea that it isn’t easy selling to wholesale customers!

It is a BIG DEAL, and we get it! Even though, in essence, it is not all that different from retail. WooCommerce provides you all that’s needed to sell in bulk. But when it comes to negotiating prices, and offering wholesale buyers a good deal, WooCommerce does not provide you an option to play with the quantity based pricing out-of-the-box.

Setting Up Your WooCommerce Store for Wholesalers

Now, when you’re selling to both, wholesale buyers and regular customers, there’s certainly no telling if a regular shopper might be interested in making a bulk purchase. Of course, manually evaluating and creating wholesale customers might give you the most control over your wholesaler program, and requires no additional plugins or integrations to create your wholesale customers.

But as you can imagine, this can become rather tedious. Registering a customer as a wholesale buyer might not be a problem. However, adjusting prices for each product individually for these customers will be.

The solution?

Well, you’ve probably guessed it! 😀 Why go through all the hassle when there are dedicated plugins for the same to give you a leg up in the world of online business?

Get your WooCommerce store rollin’ with a couple of WooCommerce plugins!

Selling Wholesale on WooCommerce = Pricing Plugin + Negotiation Platform

Well, first things first. You’re planning to cater to wholesale buyers online to make a profit. So setting the right price is critical to making sure you remain competitive while still offering some value to your customers. For this, you need a pricing plugin.

But hold on! That’s not all. You also need to allow interested wholesale buyers a window to negotiate, a sort of bargaining platform to reel in those who might be willing to purchase if you offered them a sweet deal.

For this, you need a negotiation plugin.

And the plugins for this task are- Customer Specific Pricing, WooCommerce Min/Max Quantities, and Product Enquiry Pro respectively. These plugins allow you to do all that’s mentioned above and a lot more!

Read on…

WooCommerce Pricing Plugin: Customer Specific Pricing

#1 Creating a WooCommerce Wholesale Customer

When anyone purchases an item in your WooCommerce shop and creates an account, they’re by default identified with the “Customer” role.

What you need, is to create a “Wholesale Buyer” role for your wholesale customers. If you have multiple wholesale customer tiers, you can create separate roles accordingly.

Now, to make sure Wholesalers purchase in bulk, you need the WooCommerce Min/Max Quantities plugin. With this plugin, you can set a minimum product quantity purchase rule for certain roles.

#2 Fire up Sales with Exclusive Product Prices

Now, the task to offer percentage discounts to these select customers has to be handed over to the WISDM Customer Specific Pricing plugin! It takes away the burden away of price manage and saves you time and effort. By offering wholesale buyers lower prices you improve your chances of building customer loyalty and taking care of poor sales.

The advantage of using this plugin is that you can set up prices based on user roles. So you will have to set up prices for the wholesale buyer roles you’ve created, and they should be applied to all customers who belong to that role. You can also set up cart discounts that encourage wholesale purchases, and set different pricing rules for first-time buyers, existing customers, or guest users.

Best of all, you do not need to set up wholesale prices for your products manually. WISDM Customer Specific Pricing plugin takes care of this too. With the Pricing Manager, or CSV price import options you can set up prices for your products in one click. 🙂

WooCommerce Negotiation System: Product Enquiry Pro

Whenever we buy products in bulk, we always look for a good deal. Don’t we? What if you could give your online wholesale customers the real-time experience of bargaining or let’s put this in a better way, negotiating the prices of products they’re interested in?

The plugin to the rescue here- is Product Enquiry Pro!

WISDM Product Enquiry Pro is your price negotiation and quotation management plugin for WooCommerce. As the name suggests, interested buyers can request a price quote on products they are interested in. It is an easy-to-use plugin with a simple interface.

What you can also do with the plugin, is hide the regular “Add to Cart” button on your WooCommerce store, to trigger quote requests only, and disallow direct purchases.

WooCommerce Wholesale Order Form: Product Table

Wholesale users have different needs and expectations of retail customers. They already know which products they need, and want to see all the wholesale products in a compact list. They don’t want to scroll through multiple pages with large product images and other marketing information. 

The WooCommerce Products Table plugin is ideal for creating a wholesale order form layout. It lists the wholesale products in a table view with search, sort, and filtering features to quickly direct customers to the right products. The one-page wholesale table includes adding to cart buttons, variations, and quantity selectors. Customers can use it as a complete bulk order form, with no need to visit the single product page. 

Even better, you can use the wholesale order form in a separate ‘Wholesale’ area of your store, while keeping the standard WooCommerce layouts for retail customers. 


There are two main types of wholesale stores that exist: those that are solely dedicated to wholesale or those that are B2C sites but have a wholesale aspect.

Going wholesaling online is a great way to re-engage your clients whom you have lost touch with. Besides, online wholesale trashes the antiquated system of wholesalers having to buy from a catalog or worse — a line sheet.

The above-stated plugins can give you the perfect start to your online store on WooCommerce. If you’re interested in going a step ahead, you could also check out our article on ‘Creating a Private WooCommerce Store‘.

Have any questions before getting started? Ask away, in the comment section below! 🙂


Mrunmayee Kulkarni

Mrunmayee Kulkarni

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