As an online store owner, if you’re inspired by the likes of Amazon or Flipkart, then you must be a fan of the shopping experience that these online stores offer.
They make it so easy!
And do you know how they do it? — They focus on providing a personal shopping experience via flexible payment options and spot-on customer service, among other things.
Frankly, the convenience of buying and getting your issues resolved (if any) from the comfort of your couch is what keeps the customers coming back!
So the real question is — Does your WooCommerce store make it easy for customers to shop online?
And if the answer is no, then you should rethink the way you sell online.
It’s really not that hard.
To help you with it, here are 6 ways you can make shopping in your WooCommerce store simple
6 Ways for easy shopping in your WooCommerce store
1. Choose a responsive theme
Did you know that 40% of users will go to the competitor after a bad mobile experience?
Since we live in a mobile world, it makes sense to optimize your online store for a seamless mobile experience. And if you want your customers to come back, you need to give them an easy and enjoyable way to see our offers and products.
One way to do that is by choosing a responsive WooCommerce theme.
A theme does more than just decide the look and feel of your online store. A responsive design ensures seamless transition across devices.
So don’t just assume that all WooCommerce themes can get the job done.
Try them out on different devices, adjust the screen size, and check navigation and load speed, among other things. Make sure they are functioning perfectly.
Further Reading: 5 Awesome WordPress Themes for your WooCommerce Store
2. Offer flexible product bundles
To make the shopping experience flexible, give your customers more ways in which they can buy products.
Like selling subscriptions or product bundles in your WooCommerce store.
Let’s say you own a website for your bakery, and you want to sell assorted pastry boxes. You can sell product bundles or mix-match to create new ones. Not only this but shoppers can also create their own subscription boxes by selecting different products.
To do this, you can use the Product Bundles extension for WooCommerce.
It lets you sell customizable packages, bundles, and subscriptions. And you can set dynamic prices which will change based on the size of the order.
Further Reading: How to sell user-customized product bundles in WooCommerce
3. Make purchases easier for customers
One of the many reasons why people tend towards online modes of shopping is the ease of payment options.
If you’re a frequent buyer, you must have noticed how the big e-commerce stores allow you to pay using different gateways like — credit cards, Amazon Pay, internet banking, and UPI, among other things.
Now, not everyone will own Dogecoin, but you get the picture, right?
So, in addition to the core PayPal Standard or Stripe, you can also use WooCommerce Payments which lets you securely accept major credit and debit card payments, and also local payments.
And since there are hundreds of active Amazon users online, you can enable a fast checkout for them using Amazon Pay.
Also, WooCommerce Subscriptions make it easy for your subscribers to make recurring payments. As it integrates with over 25 payment gateways. For example, you can use Authorize.net which provides a fast and easy checkout for credit card and e-check users.
Therefore to make purchases easier, provide multiple payment options.
4. Offer spot-on customer service
Shopping online is not a one-and-done deal.
If you want to simplify buying on your WooCommerce store then you have to consider the post-purchase experience as well. Your customers need to be assured that they will be assisted after they’ve bought from your store.
To make it easy, you can integrate a live-chat feature that works 24/7. You can also provide email and call support.
This will help you in troubleshooting after purchase and making it easier for the customers in case they want to initiate any refunds & returns.
To integrate this kind of round-the-clock support you can use Live Chat for WooCommerce.
It will not only help customers to reach out easily but will also improve customer satisfaction.
5. Allow customers to ask questions before buying
Shopping online is easier than buying at a physical store.
Customers can hunt for products without stepping out of their houses.
But prior to buying, they tend to have many questions about the products. It can be about the quantity, the price, and the model, among other things.
To clarify their confusion and simplify their buying experience you can set up a sales representative for your WooCommerce store.
Using the WISDM Product Enquiry Pro for WooCommerce you can allow customers to quote bulk inquiries or requests for multiple products via a single email.
It makes managing presale queries easy and allows your customers to get all the information they need without having to visit the store.
Recommended: Read this article to learn how to use the Product Enquiry Pro for WooCommerce
6. Turn your store into a Product Catalog
I know what you’re thinking — How can a product catalog simplify the shopping process?
Let me enlighten you.
Creating a product catalog for your WooCommerce store makes it easy for clients like traders to find products and place their orders quickly.
A product catalog can also function as a complete WooCommerce directory, with large numbers of products listed in a simple grid format.
By providing a searchable index of products you are taking away hours of painful research as customers can find what they are looking for on your site.
To turn your WooCommerce store into a catalog, you can use the WISDM Product Catalog Manager. You can showcase your products without allowing purchases by hiding the ‘Price’ and “Add to Cart’ buttons.
Summing up
WooCommerce has completely democratized the e-Commerce space. It’s now easier than ever to provide the best shopping experience to customers around the globe.
And the only way to keep customers hooked to buying their favorite products from your online shop is to make the experience as simple as possible.
Now there are many WooCommerce Plugins that you can use to simplify shopping.
But I recommend you start by making small changes. For starters, how about selling product bundles and allowing customers to customize their packages?
You can even start a 15-day free trial of the Custom Product Bundles for WooCommerce and see how you can play with it.
Just remember — Moderation is key!
So I hope this article was helpful.
If you have any more suggestions, leave a comment below. Let us know how your customers feel after you make these changes.
