How to Set Up WooCommerce Dynamic Pricing: Detailed Guide

Ever wondered how Amazon always seems to have the best deals? 

That’s right, dynamic pricing helps Amazon keep their prices competitive and attractive to customers. For this blog, I’ll use Amazon as our example to show how you can do the same with your WooCommerce store using WooCommerce dynamic pricing techniques.

Dynamic pricing means adjusting your prices in real-time based on things like market demand and customer behavior. It’s a way to make sure your prices are always spot-on, giving your customers a shopping experience that feels personal and rewarding.

I’ll walk you through setting up dynamic pricing for your store, using screenshots and examples to keep things clear and relatable.  By the end of this guide, you’ll be ready to keep the pricing for your WooCommerce store competitive and your customers happy.

Table of Contents

1. Introduction
2. Common Types of Dynamic Pricing in WooCommerce
3. Choosing the Right Plugin for Dynamic Pricing
   • WISDM Customer Specific Pricing (CSP)
   • Dynamic Pricing & Discounts for WooCommerce by RightPress
   • WooCommerce Dynamic Pricing & Discounts by Flycart
4. How to Install the CSP Plugin
5. Steps to Create Pricing Rules for Specific Customers
6. Steps to Create Pricing Rules for User Roles
7. Steps to Create Pricing Rules for Groups
8. Managing and Modifying Pricing Rules
9. Conclusion

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Common Types of Woocommerce Dynamic Pricing

Here are a few situations in which you will need dynamic pricing, feel free to jump directly to the one that is the most relevant to your use case. 

Dynamic Pricing for Specific Customers

Imagine Dan, a frequent Amazon shopper who buys a lot of books. He might get a personalized discount on her next purchase, encouraging her to keep coming back.

Dynamic Pricing for User Roles

For various user roles, Amazon offers tailored prices. Wholesalers, for example, might get a 15% discount on bulk office supplies, while Prime members enjoy exclusive deals on everyday items.

Dynamic Pricing for Groups

Amazon also caters to groups like tech enthusiasts with special discounts. A group of tech-savvy customers might receive special pricing on the latest gadgets and accessories.

There are many other types of dynamic pricing strategies, such as time-based discounts, location-based pricing, and product bundling. In this guide, we’ll focus on the three main types listed above to help you get started with effective Woocommerce dynamic pricing for your store.

Choosing the Right Plugin for Dynamic Pricing

To make this easier for you, I’m going to implement dynamic pricing on my WooCommerce website so you can follow along with each of the steps. There are a few excellent dynamic pricing WooCommerce plugins that can help with this, and I’ll go over some of the best options.

1. WISDM Customer Specific Pricing (CSP)

First on my list is the WISDM Customer Specific Pricing (CSP) plugin. I chose CSP because it offers detailed customization options, allowing me to set unique prices for specific customers, user roles, and groups. It’s popular for its flexibility and ease of use, making it suitable for all types of businesses.

CSP is developed by certified WooExperts and boasts a great track record with over 3500 downloads and a near-perfect rating of 4.8 out of 5. This ensures that I can rely on it for robust support and frequent updates.

2. Dynamic Pricing & Discounts for WooCommerce by RightPress

Another great option is the Dynamic Pricing & Discounts plugin by RightPress. This plugin allows you to create complex discount structures, such as tiered pricing and buy-one-get-one (BOGO) deals. It’s user-friendly and offers a wide range of tools for setting up dynamic pricing WooCommerce rules.

3. WooCommerce Dynamic Pricing & Discounts by Flycart

Flycart’s plugin is also a strong contender. It supports bulk discounts, role-based pricing, and dynamic cart pricing, making it versatile and comprehensive. The plugin is well-supported and frequently updated, which is crucial for maintaining compatibility with the latest WooCommerce versions.

In this guide, I’ll be using CSP to show you how to set up personalized and effective pricing strategies.

How to Install the CSP Plugin

So, if you’ve decided to move ahead with CSP, here’s how you can go about installing the plugin on your WooCommerce store:

Step 1 – Purchase and Download: First, you’ll need to purchase the CSP plugin. After the purchase, download the plugin file to your computer.

 

Step 2 – Activate the Plugin: Head to your WordPress dashboard. Go to Plugins > Add New > Upload Plugin. Choose the downloaded CSP plugin file and click Install Now. Once installed, click Activate to enable the plugin on your site.

 

Step 3 – Enter the License Key: To ensure the plugin functions properly, enter the license key you received with your purchase. You can do this by navigating to the CSP tab in your dashboard and entering the license key in the provided field.

After you’ve installed and activated the plugin, you’ll find a new tab labeled Customer Specific Pricing in your WordPress dashboard. This is where all the magic happens. Let’s move on to setting up your first Woocommerce dynamic pricing rule.

How to Create Woocommerce Dynamic Pricing Rules for Specific Customers

Here’s how I set up these rules using the WISDM Customer Specific Pricing (CSP) plugin for my WooCommerce store.

Step 1: Access the CSP Plugin

First, I navigated to the Customer Specific Pricing (CSP) tab from my WordPress dashboard.

 

Step 2: Open the Product Pricing Menu

Next, I clicked on the Product Pricing menu within the CSP tab to get started with setting up my pricing rules.

Step 3: Choose Set Rules

In the Product Pricing menu, I found two options: Set Rules and Rule Log. I selected Set Rules to begin creating my pricing rules.

Step 4: Select Specific Customers

From the dropdown menu, I chose Specific Customers. This allowed me to create pricing rules tailored to individual customers. For instance, I selected a list of loyal customers who frequently purchase clothes from my store.

Step 5: Choose Customers and Products

Here’s how I did it:

• Select Customers: I used the ‘Select Customer’ dropdown list to choose customers like Dan, who often buys black jeans.

• Select Products: Similarly, I used the ‘Select Product’ list to choose the products to which the pricing rules would apply. For Dan, I selected various products like black jeans and blue denim jeans. I clicked the Single Arrow button to select individual products and used the Double Arrow button to select all relevant products at once.

 

Step 6: Set Prices

I clicked the Set Prices button to open the pricing rules table. Then, I entered the rule details:

• Rule Title: Named the rule “Dan’s Jeans Discount” for easy identification.
• Discount Type: Chose a percentage discount.
• Minimum Quantities: Set the minimum quantity required for the discount to apply.
• Discount Value: Entered a 10% discount for Dan on selected jeans. This meant that every time Dan shopped for these products, he would receive a special discount.
  

Step 7: Save Rules

After entering all the details, I clicked Save Rules to apply the pricing rules. This ensured that Dan and other selected customers received the specified discounts on the chosen products.

Managing and Editing Rules

If I need to edit or update these rules in the future, here’s what I’d do:

• Navigate to Product Pricing Menu: I’d go back to the Product Pricing menu.
• Select the Rule: Find the rule I want to edit, such as “Dan’s Electronics Discount.”
• Update Details: Change the customers, products, or discount details as needed.
• Save Changes: Ensure I save any changes to keep the rules updated.

Steps to Create Pricing Rules for User Roles

Here’s how I set up these rules using the WISDM Customer Specific Pricing (CSP) plugin for my WooCommerce store.

Step 1: Access the CSP Plugin

First, I navigated to the Customer Specific Pricing (CSP) tab from my WordPress dashboard.

Step 2: Open the Product Pricing Menu

Next, I clicked on the Product Pricing menu within the CSP tab to start setting up my pricing rules.

Step 3: Select Set Rules

In the Product Pricing menu, I found two options: Set Rules and Rule Log. I selected Set Rules to begin creating my pricing rules.

Step 4: Choose User Roles

From the dropdown menu, I chose User Roles. This allowed me to set different pricing rules based on the roles of my customers. For example, I wanted to create a special discount for shop managers.

Step 5: Select User Roles and Products

Here’s how I did it:

• Select User Roles: I used the dropdown list to choose the user role of shop managers.

• Select Products: Similarly, I used the ‘Select Product’ list to choose the products to which the pricing rules would apply. For the shop managers, I selected various products such as jackets and jeans. I clicked the Single Arrow button to select individual products and used the Double Arrow button to select all relevant products at once.

Step 6: Set Prices

I clicked the Set Prices button to open the pricing rules table. Then, I entered the rule details:

• Rule Title: Named the rule “Shop Manager Discount” for easy identification.
• Discount Type: Chose a percentage discount.
• Minimum Quantities: Set the minimum quantity required for the discount to apply.
• Discount Value: Entered a 20% discount for shop managers on selected products. This meant that every time shop managers shopped for these products, they would receive a special discount.

Step 7: Save Rules

After entering all the details, I clicked Save Rules to apply the pricing rules. This ensured that shop managers received the specified discounts on the chosen products.

Steps to Create Pricing Rules for Groups

Now, let’s look at how I configured these rules using the WISDM Customer Specific Pricing (CSP) plugin for my WooCommerce store.

Step 1: Access the CSP Plugin

First, I navigated to the Customer Specific Pricing (CSP) tab from my WordPress dashboard.

Step 2: Open the Product Pricing Menu

Next, I clicked on the Product Pricing menu within the CSP tab to start setting up my pricing rules.

Step 3: Select Set Rules

In the Product Pricing menu, I found two options: Set Rules and Rule Log. I selected Set Rules to begin creating my pricing rules.

Step 4: Choose Groups

From the dropdown menu, I chose Group Specific Pricing. This option allowed me to create pricing rules tailored to specific customer segments or groups. For instance, I wanted to create a special discount for a group of repeat buyers.

Step 5: Select Groups and Products

Here’s how I did it:

• Select Groups: I used the dropdown list to choose the group of repeat buyers for whom I wanted to set pricing rules.

• Select Products: Similarly, I used the ‘Select Product’ list to choose the products to which the pricing rules would apply. For the repeat buyers group, I selected basic blue jeans and basic grey blue jeans. I clicked the Single Arrow button to select individual products and used the Double Arrow button to select all relevant products at once.

Step 6: Set Prices

I clicked the Set Prices button to open the pricing rules table. Then, I entered the rule details:

• Rule Title: Named the rule “Repeat Buyers Discount” for easy identification.
• Discount Type: Chose a percentage discount.
• Minimum Quantities: Set the minimum quantity required for the discount to apply.
• Discount Value: Entered a 10% discount for the repeat buyers group on the selected jeans. This meant that every time these customers shopped for these products, they would receive a special discount.

Step 7: Save Rules

After entering all the details, I clicked Save Rules to apply the pricing rules. This ensured that the group of repeat buyers received the specified discounts on the chosen products.

Managing and Modifying Pricing Rules

One day, while running a sale, I realized some of my discounts weren’t quite right. I needed to tweak a few rules to keep things competitive and fair. Thankfully, with the WISDM Customer Specific Pricing (CSP) plugin, making these changes was a breeze. Let me show you how I managed it.

Editing and Deleting Rules

When it’s time to adjust my pricing rules due to changes in inventory or market conditions, here’s my process:

Step 1: Access the CSP Plugin

First, I head to my WordPress dashboard and click on the Customer Specific Pricing (CSP) tab.

Step 2: Open the Search By & Delete Tab

In the CSP tab, I select the Search By & Delete option. This lets me find the specific pricing rules I need to adjust.

Step 3: Search for Pricing Rules

• Select Criteria: I choose the criteria for my search, like Customer, User Role, or Group, using the dropdown menus.
• Enter Search Details: I type in the specific details, such as the customer’s name or user role.
• View Results: The plugin then shows me a list of all the matching rules.

Step 4: Edit or Delete Rules

• Edit Rules: I click on the rule number I want to edit. This takes me to the rule’s details page, where I can adjust the customer, product, discount type, value, and other parameters. After making the changes, I click Save Rules.

• Delete Rules: To delete a rule, I check the box next to it and click the Delete button, confirming the deletion if prompted.

Note: Removing a pricing rule for a specific user role or group means the discount is removed for all users in that role or group.

Final Thoughts

WooCommerce Dynamic pricing can transform your store into a more personalized and competitive marketplace. It might seem daunting at first, but with the right tools and a bit of practice, you’ll master it in no time.

If you need assistance or personalized guidance in setting up dynamic pricing for Woocommerce, feel free to schedule a free consultation with our WooCommerce customisation experts. We’re here to help you make the most of your WooCommerce store.