Performance & UX
Does Page Speed Affect SEO? What It’s Costing Your Growing Site, and How to Make the Case
Yes. Page speed affects SEO. Google confirmed it as a ranking signal in 2021 and it still is. That answer won’t get you anywhere, which is the problem with almost everything written on this question. If you’re trying to get performance work funded, “Google says it matters” doesn’t survive contact with whoever controls the budget. […]
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