Welcome to Black Friday and Cyber Monday, the grand spectacle of e-commerce. Imagine a world where every second counts, where the ticking of the clock resonates with the ka-ching of online cash registers. In 2022 shoppers spent an astonishing $6.3 million per minute during the Sale Weekend.
That’s the power of Black Friday and Cyber Monday!
But behind the glitz and glamour of these jaw-dropping numbers lies many challenges. For every success story, there’s a tale of a website that buckled under pressure, a checkout process that attracted and retained customers, and a security system that enhanced a brand’s reputation.
Dive into this blog as we simplify the complexities of the sale period, spotlighting the hurdles businesses often stumble upon and the strategies to leap over them.
Whether you’re a seasoned e-commerce giant or a budding online venture, our service is your essential guide to ensuring success during the most anticipated shopping event of the year.
The Evolution of Black Friday and Cyber Monday
Black Friday, the day after Thanksgiving, kicks off the big holiday shopping spree in the U.S. Stores would slash prices and sometimes even open at midnight to attract crowds. As time went on, it became the busiest shopping day of the year.
The name “Black Friday” started in Philadelphia, used to talk about the crazy traffic during the start of holiday shopping. By the 1980s, everyone was using the term.
Still curious about why the day is termed ‘Black Friday’? Read Why the day after Thanksgiving is called Black Friday?
Then came Cyber Monday, the online version of Black Friday. As more people started shopping online, this day became a big hit, especially with those wanting to skip the in-store rush.
The COVID-19 pandemic made online shopping even more popular. With more people staying home, online sales shot up.
Now, Black Friday isn’t just a U.S. thing. Countries all over the world have their own Black Friday sales, making it a global shopping event.
Unveiling the Top Challenges: Insights from FullStory’s Consumer Survey
Online retailers are always striving to provide the best digital shopping experience, especially during the holiday season. FullStory conducted a survey to understand the primary challenges consumers face when shopping online. Click here to see the survey.
The results are both enlightening and alarming:
Loading Errors: 63% of respondents reported experiencing loading errors on websites. Such issues can prevent consumers from accessing desired products or information, leading to potential lost sales.
Slow Page Loading: A significant 72% of consumers found slow page loading times to be the most frustrating issue when shopping online. In today’s digital age, where speed is of the essence, even a slight delay can deter potential customers.
Broken Forms: 39% of consumers highlighted problems with website forms, whether for signing up, logging in, or making a purchase. Malfunctioning forms can lead to missed opportunities and decreased trust in a brand.
Dead Links or Buttons: 46% of the surveyed individuals indicated encountering dead links or non-functional buttons on websites. These issues can disrupt the shopping experience, causing frustration and potentially leading to cart abandonment.
Page Glitches: 38% of respondents mentioned experiencing glitches on web pages. These can range from visual disturbances to functional issues, both of which can negatively impact the user experience.
How Huskybeard Saw a 100% Increase in Sales During Black Friday and Cyber Monday
Huskybeard, a renowned beard care company, offers a range of products from beard oils to balms. Since its inception in 2017, the brand has carved a niche for itself, becoming a favorite among beard enthusiasts.
In that very year, 2017, Huskybeard decided to dive into the Black Friday and Cyber Monday waters, with the ambition of tapping into the holiday shopping momentum and amplifying their sales.
Here’s a glimpse into their strategic approach:
- Early Bird Gets the Worm: The BFCM campaign was set into motion 45 days in advance. This proactive approach allowed ample time for goal-setting, marketing strategy formulation, and promotional material creation.
- Irresistible Offers: During the BFCM period, Huskybeard rolled out a 25% discount on all products. Additionally, orders exceeding $50 were treated to free shipping.
- Pinpoint Marketing: The marketing campaign was laser-focused on beard aficionados, the brand’s core audience. A mix of social media advertising, email marketing, and influencer collaborations ensured maximum reach and engagement.
- User-Friendly Shopping Experience: The brand ensured its website was intuitive and user-friendly. A seamless checkout process, complemented by perks like free shipping and returns, enhanced the overall shopping experience.
- Stellar Customer Service: Recognizing the value of customer loyalty, Huskybeard prioritized prompt and professional responses to all customer inquiries.
The outcome? Huskybeard witnessed a staggering 100% sales boost during the BFCM period, drawing in a plethora of new customers.
Key Takeaways from Huskybeard’s BFCM Triumph:
- Strategic Planning: An early start and meticulous planning lay the foundation for success.
- Attractive Deals: Competitive offers are pivotal in driving BFCM sales.
- Focused Marketing: Tailored marketing campaigns ensure resources are utilized efficiently, targeting the right audience.
- Optimized Shopping Experience: A hassle-free online shopping journey can significantly influence purchase decisions.
- Top-Notch Customer Service: Building trust and ensuring customer satisfaction can pave the way for repeat business and brand loyalty.
Introducing Our BFCM Sale Readiness Package
During mega sale events like Black Friday and Cyber Monday, your website becomes more than just a platform – it transforms into your primary storefront. Just as a physical store’s ambiance, layout, and staff responsiveness can influence a shopper’s decision to purchase, your website’s design, speed, and functionality play a pivotal role in the online shopping experience.
Imagine a shopper, coffee in hand, browsing through multiple tabs on their computer, hunting for the best deals. The moment they land on your website, they form an impression. If your site loads quickly, displays products clearly, and offers an intuitive navigation experience, you’ve won half the battle. On the other hand, slow load times, confusing layouts, or technical glitches can deter even the most enthusiastic shopper, pushing them to a competitor’s site.
The stakes are high during Black Friday and Cyber Monday. The sheer volume of online traffic, coupled with heightened shopper expectations, means that businesses can’t afford any missteps. We’ve seen businesses, both big and small, grapple with these challenges year after year. It’s not just about handling the increased traffic; it’s about ensuring that every single visitor has a seamless, enjoyable shopping journey from start to finish.
Explore the range of services we offer:
Website Readiness: Your website is the face of your brand, setting the stage for customer interactions. Our expert team of designers, developers, and strategists is dedicated to transforming your site into a captivating digital showcase. With eye-catching banners, irresistible discounts, and engaging gamification elements, we aim to make shopping not just a transaction, but an experience.
Sale Activation Plan: Visibility is key during Black Friday and Cyber Monday. Our marketing maestros devise pinpointed strategies, providing you with a comprehensive strategy document detailing the types of ads to run. By tapping into high-intent email lists, we ensure that your products and offers reach not just a vast audience, but the right audience.
Exceptional Customer Experience: E-commerce is as much about the journey as it is about the purchase. Even minor website glitches can deter potential customers. We focus on refining those vital elements that define user experience, aiming for reduced page exits and increased overall satisfaction.
Traffic Volume Management: High traffic during Black Friday and Cyber Monday is a given. Our team prepares for this influx. Through intensive load testing, we simulate the rush, ensuring your website remains responsive and efficient, no matter the number of visitors.
Website Security: We prioritize your online platform’s safety and reliability. By continuously monitoring website uptime and implementing robust security measures, we ensure your customers can shop with confidence and peace of mind.
Understanding these nuances and the critical role a website plays during these peak shopping events, we’ve meticulously developed a comprehensive solution: Our BFCM Sale Readiness Service. Designed with the modern e-commerce business in mind, this service aims to strengthen your digital storefront, ensuring it’s not only resilient but also primed to impress and convert visitors into loyal customers.
After the hectic period of Black Friday and Cyber Monday sales, and once our part in boosting your sale success is complete, it might be tempting to kick back and relax.
But hold on!
The period following BFCM is crucial for nurturing and developing long-term relationships with the new customers you’ve acquired. While we don’t provide post-BFCM services, we strongly advise you not to rest on your laurels. Instead, seize this opportunity to engage and retain your new audience!
The Power of Post-Sale Engagement: Engaging with customers after their purchase is essential. It’s not just about the sale; it’s about building a lasting relationship. Customers acquired during Black Friday and Cyber Monday can become loyal if nurtured correctly.
Follow-Up Emails: A simple “Thank You” email can go a long way. It shows customers you value their business. Additionally, personalized product recommendations based on their recent purchases can encourage further shopping.
Feedback Surveys: Understanding the shopping experience from the customer’s perspective is invaluable. Sending out feedback surveys can provide insights into what went well and areas of improvement.
Loyalty Programs: Introducing customers to loyalty programs can incentivize them to return. Exclusive offers, points for every purchase, or early access to sales can make customers feel valued and appreciated.
Efficient Returns and Exchanges: No matter how successful the sale, there will always be returns and exchanges. Handling these efficiently and courteously ensures customer satisfaction. A straightforward return policy, prompt customer service responses, and quick refunds can turn a potentially negative experience into a positive one.
The period post-BFCM offers a golden opportunity to convert one-time shoppers into lifelong customers. With the right strategies in place, businesses can ensure they make the most of this opportunity.
Seizing the BFCM Momentum
Black Friday and Cyber Monday are big deals. For many businesses, these days can make or break the year. With shoppers everywhere ready to spend, the potential is massive. Don’t let this opportunity slip away!
Our BFCM Sale Readiness Service isn’t just a tool; it’s your secret weapon.
We’re here to ensure that your website stays fast and reliable, your offers reach the right people, and every customer leaves with a smile. And when the sales frenzy calms down? We help you keep those new customers close, turning a one-time sale into a lasting relationship.
But it’s not just about the tech stuff.
It’s about understanding the spirit of Black Friday and Cyber Monday. It’s about capturing the excitement, the rush, and turning it into real results for your business.
With our team by your side, you’re not just surviving the BFCM rush; you’re thriving in it.
So, as the big days approach, remember: you’re not in this alone. We’re here, ready to help you make the most of every moment.
Ready to make this BFCM the best one yet?