How many products do you sell in your online store? If you can’t think of an exact number, it’s probably because there are too many for you to remember. 🙂
On your ‘Shop’ page, is it simple for visitors to find what they are looking for?
In WooCommerce, visitors can of course make use of sorting options, (and sort products based on price, or date-published), to quickly access products, they would be more likely to purchase.
You can also make use of ‘Related Products’, to display products in the same category, along with a particular product.
An effective search option is important as well. But the odds of a customer using the search feature are higher, when he knows the exact product name.
A better option would be to add a filtering functionality. A filtering functionality would allow a user to search for products based on product attributes. For example, if you sell gadgets, the filters for such products are ‘Make’, ‘Color’, ‘OS’, etc. Or if you sell apparel, filters can be, ‘Brand’, ‘Color’, ‘Size’, etc. I’m certain, you must have come across such a functionality (usually present in a sidebar) on an e-store.
Customers can effectively use these filters to search for a product. Such a filtered search functionality is also known as a faceted search.
So, how do you add such a functionality in your WooCommerce store?
To filter products based on attributes, you need to begin by adding attributes to your store Products.
Faceted Search: WooCommerce Product Filter Solution
Let’s take the example of a store that sells smartphone.
Consider that you want to allow visitors to sort products based on ‘Make’, ‘Screen Size’, ‘Weight’ and ‘Camera’. These are basically specifications or features, of your products.
Facets to Filter Gadgets
With a faceted search feature, a visitor can use these attributes (or facets) to filter products based on their liking. A WooCommerce Product Filter solution would provide you an option to define such custom attributes for the products in your store, and then add filters to refine product search.
Define Custom Product Attributes
WooCommerce has an option to define and add attributes to products.
Since products in every WooCommerce store are different, there aren’t any default attributes. Rather, you can add your own custom attributes. These filters are defined at a single place, and can be added to every product in your store.
- Go to Products -> Attributes. Here, you have the option to create custom filters. Add a new attribute and set the Type as ‘Select’
- Once you add a new attribute, for example ‘Make’, you need to add values (known as terms)
- Under Settings for each attribute add associated values. For example, for ‘Make’ add ‘Apple’, ‘Samsung’, ‘Sony’, etc. These values are specifications of your products.
Set Attributes for WooCommerce Products
Once you have created these filters, you can proceed with adding them to every WooCommerce product.
- Under Product Data, you should notice the ‘Attributes‘ tab. Using this option, you can then set the attributes for each product, from the list of expected values
- Remeber to update your product once the changes have been made
Display Product Filters on your WooCommerce Shop
You can then display these filters on your WooCommerce shop page (or in a sidebar widget), to allow visitors to easily shortlist products.
For this, you could use any of the below plugins:
These plugins essentially are WooCommerce extensions that make use of product attributes to filter products.
Each of these plugins provide a widget or shortcode that can be used to display the user-interface to filter products.
When a customer uses the product filter, and selects a particular attribute, the products which have the attribute value are displayed. A visitor can select multiple filter attributes to refine his/her search.
The Advanced AJAX Product Filters plugin also provides filters as sliders (to define a range), color swatches, checkboxes, etc.
The WooCommerce Product Filter solution can be the difference between a potential customer and a buyer. It definitely provides a faster, user-friendly option for visitors to search for a product they are interested in, thus increasing conversions. If you have numerous products in your WooCommerce store, and are looking to improve the product search functionality, the advanced product filter is just what you need.