OPRL
Industry
Location
Project Scope
Project Duration
OPRL (On-Pack Recycling Label) is a pioneering not-for-profit organization dedicated to promoting responsible recycling through clear, consistent, and consumer-friendly packaging labels.
As the world’s first labeling scheme to guide consumers on what can and cannot be recycled, OPRL has revolutionized packaging communication. Their trusted labeling system is now internationally recognized and award-winning, empowering consumers to make informed recycling choices.
Bringing together a wide network of retailers, brands, manufacturers, local authorities, and the recycling industry, OPRL continues to lead the global movement toward sustainable packaging and circular economy practices.
"This migration was intense but incredibly satisfying. Moving users, subscriptions, and GoCardless data without a single disruption took careful planning, but seeing everything run smoothly in WooCommerce made it worth it. The team-mapping logic and metadata work were tricky, yet the final result, a seamless transition for every subscriber, felt like a solid win."
Varun Shanbhag
Technical Lead, WisdmLabs
The Challenge
As OPRL prepared to shift their subscription-based eCommerce model to WooCommerce, they encountered several critical challenges that made the migration process complex and risky.
In short, OPRL faced a high-stakes migration challenge that demanded absolute precision to safeguard user data, subscription continuity, and payment integrity across their entire system.
We followed a systematic, multi-phase approach to migrate OPRL’s user data, subscriptions, and payment details to WooCommerce — ensuring a seamless transition with minimal downtime and zero data loss.
1
User Data Transfer: Migrated all existing users along with their passwords using WP All Import/Export’s Migrate User feature, leveraging the client’s Pro license.
Role Assignment: Converted all users into Subscriber roles to align with WooCommerce’s user hierarchy.
Group Structure Automation: OPRL had previously maintained groups manually. We introduced WooCommerce Memberships and Teams for WooCommerce Memberships to manage group access dynamically.
Team Mapping: Created custom scripts to map parent users as team owners and child users as team members, ensuring accurate group relationships and content access.
Content Restriction Setup: Enabled team-based content restriction through predefined Membership Plans, allowing team owners to control their members directly.
2
WooCommerce Subscriptions Setup: Utilized WooCommerce Subscriptions for managing recurring plans and renewals.
Data Mapping: Collaborated with the client to prepare and map all active subscription data into an import file matching WooCommerce’s format.
Product Association: Ensured each imported subscription was correctly linked with its respective product for future renewals.
Renewal Handling: Most subscriptions were configured for manual renewals as per client requirements to maintain operational consistency.
3
Meta Data Analysis: Examined GoCardless plugin’s meta structure to identify key data fields related to subscription and payment records.
Data Replication: Isolated and replicated all critical GoCardless meta entries within WooCommerce to ensure accurate payment linkage.
Payment Continuity: Maintained all historical transaction relationships for a smooth transition of payment processing within the new WooCommerce environment.
Result
✅ Seamless Subscription Continuity: The migration ensured that every subscription carried over flawlessly, maintaining uninterrupted billing and user access.
✅ Stronger System Reliability: Post-migration testing confirmed accurate synchronization between WooCommerce and GoCardless, resulting in stable, error-free payment cycles.
✅ Optimized Data Structure: Cleaning up redundant data and metadata significantly improved database performance and backend efficiency.
✅ Enhanced User Confidence: Subscribers experienced a smooth transition with no login issues or payment disruptions, strengthening overall trust in the system.
✅ Improved Cross-Team Coordination: The collaboration between OPRL, GoCardless, WooCommerce, and WisdmLabs led to a faster, more transparent execution process.
✅ Long-Term Maintainability: The new setup simplified future updates, renewals, and user management, reducing administrative overhead for OPRL’s internal team.
Impact
Following the successful migration of users, subscriptions, and payment data to WooCommerce, OPRL saw measurable improvements in system reliability, operational efficiency, and overall customer satisfaction.
Data Accuracy Maintained During Migration
Faster Subscription Renewals
Reduction in Support Queries
Improvement in System Performance
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