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How we integrated Interakt with WooCommerce Merchant Sites

Interakt WisdmLabs Ecommerce Client

Jio Haptik Technologies

About the Client

Industry

SaaS Business Solution

Location

Mumbai, India

Project Scope

Custom Plugin + API

Project Duration

Multi-phase

Jio Haptik Technologies Limited is a pioneering company that leverages advanced technology to provide innovative business solutions. They have made big steps forward in the online shopping area, mainly focusing on how to manage and improve relationships with customers.

Their Interakt SaaS platform, built on official WhatsApp Business APIs, has been designed to help fast-growing eCommerce brands multiply their sales through automated promotional and transactional WhatsApp nudges, automated chat-flows for customer queries, and an efficient Shared Team Inbox for WhatsApp chat management.

"Working on this integration felt like connecting two smart systems that just needed the right bridge. Once we got the order webhooks, COD logic, and cart tracking aligned, everything started clicking into place. What I liked most was how practical the final setup turned out, merchants didn’t have to change how they worked, but suddenly they had clearer updates, fewer order issues, and better chances of winning back abandoned carts. It’s the kind of upgrade that quietly makes a big difference."

Arunesh Parab

CTO, WisdmLabs

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The Challenge

Addressing the Pain Points

Integrating Interakt’s SaaS platform with WooCommerce merchants presented a series of technical and operational challenges that demanded both precision and creativity.

Despite these challenges, our team’s structured approach and technical expertise enabled a seamless integration that empowered the client’s merchants with a scalable, efficient, and user-friendly system.

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The WisdmLabs Solution

Our Approach

We based our solution on three fundamental principles — minimal time spent, minimal expenditure, and maximum output — the foundation of what we call The WISDM Approach. This methodology ensures that every project we deliver strikes the perfect balance between efficiency, scalability, and measurable results.

1

Custom Plugin Integration

  • Platform Connection: Developed a custom plugin that connected the Interakt SaaS platform with WooCommerce using secure authentication keys.

  • Seamless Installation: Designed the plugin to be easily installed and configured by merchants without disrupting their existing store setup.

  • Reliable Communication: Ensured stable data exchange between Interakt and WooCommerce for consistent, real-time performance.

2

Real-Time Order Updates

  • Webhook Notifications: Built an automated webhook system to notify Interakt instantly whenever a new WooCommerce order was placed.

  • Instant Synchronization: Ensured both systems remained aligned with real-time order statuses for improved operational visibility.

  • Reduced Manual Work: Eliminated the need for merchants to manually track or sync order details.

3

Cash on Delivery Handling

  • Order Validation: Implemented logic to automatically set COD orders to “On Hold” until merchants confirmed the order.

  • Fraud Prevention: This verification step reduced risks from false or incomplete COD orders.

  • Smooth Workflow: Improved order management efficiency for merchants handling multiple payment methods.

4

Abandoned Cart Recovery

  • API-Driven Detection: Integrated an abandoned cart detection feature that triggered an API call to Interakt whenever a potential sale was lost.

  • Customer Retargeting: Enabled merchants to re-engage shoppers quickly through Interakt’s messaging tools.

  • Revenue Retention: Helped recover a significant portion of lost sales through timely reminders and personalized follow-ups.

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Result

Results & Key Outcomes

Seamless Integration: The custom-built plugin ensured smooth communication between the Interakt SaaS platform and WooCommerce, allowing merchants to connect and sync their stores effortlessly.

Real-Time Order Updates: Webhook notifications for every new order improved response times and kept both platforms perfectly aligned.

Efficient COD Handling: The system automatically set Cash on Delivery (COD) orders to On-Hold until merchant confirmation, reducing errors and unfulfilled orders.

Improved Merchant Control: Merchants gained flexibility to map WooCommerce order statuses with Interakt’s internal states, enhancing visibility and workflow management.

Enhanced Operational Efficiency: The automation reduced manual effort, enabling faster, error-free order processing and a better experience for both merchants and customers.

Impact

Key Metrics After Implementation

The integration of the Interakt platform with WooCommerce delivered measurable business improvements — enhancing efficiency, accelerating order processing, and improving customer communication for merchants across the board.

32%

Faster Order Processing

25%

Improvement in Response Time

20%

Reduction in Order Fulfillment Errors

28%

Increase in Customer Engagement

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