In April 2007, Watson Farms started transitioning the farm from conventional to sustainable production methods. They made this change not only because it benefits the land and animals, but also because it benefits the farmer and consumer. This transition has enabled the family to continue farming without needing additional income from outside sources.
Fast forward to 2024, Watson Farms is now shipping pasture-raised proteins to more than 20 states in the eastern U.S. WisdmLabs helped remove any technical barriers in shipping by waiving shipping charges on a particular order amount. This helped them retain their old customers and also make new ones.
Based in South Carolina, Wattson Farms of Lowrys, LLC is an online D2C meat business that sells grass-fed beef. They make sure that their animals are non-GMO and ethically raised.
Our Client, Mat Watson, handles production, marketing, and deliveries and also takes care of the Watson Farms website. He reached out to us as he wanted to improve the shipping process on their WooCommerce store. He didn’t want returning customers to pay the shipping fee again and again
Our client had the following requirements:-
If the customer is placing an order for the first time:
If the customer has previous orders on the site:
Since this functionality was for new customers, figuring out how to not waive the shipping fee if the address was different for returning customers was also a challenge.
To solve this problem we developed a small WordPress plugin.
To allow the site admin to make the following changes, we integrated a settings page within the plugin. The admin just needed to go to the settings > WDM Setting menu to access the same.
This settings page would allow the admin to configure the following:-
Our team worked with the client to cover the different possible scenarios with the requirements that the client had. We also provided support to handle live site conflicts on the client’s site
