When you’re selling products with multiple variations—like sizes, colors, styles, or personalized details—Shopify’s built-in options can feel limiting. That’s where product options apps come in. These tools let you create flexible, dynamic variants that not only improve the shopping experience but also increase conversions and average order value.
In this guide, we’ve rounded up the top 10 Shopify apps for handling product options and variants, covering everything from simple customization tools to advanced product personalizers powered by AI. Whether you run a print-on-demand store, a gift shop, or a handmade jewelry brand, you’ll find an app that fits your workflow and your budget.
And if you don’t have time to read through each one, we’ve included a comparison table so you can quickly see how the apps stack up at a glance, then read more about the one you like below.
| App Name | Key Strengths | Best For |
| Easify Custom Product Options | Infinite product options, advanced personalization, upsell add-ons | Stores offering personalized or engraved products |
| Genie Product Options, Variant | Unlimited options, simple setup, theme compatibility | Stores needing flexible but easy customization |
| EXPO – Extra Product Options | Bulk option creation, multi-language & currency support | Global stores with large customizable catalogs |
| EZ Product Options & Variants | Clean design integration, no coding required, mobile-friendly | Stores wanting quick, visually cohesive customization |
| Optionize Product Options | 16+ option types, live preview, strong design customization | Merchants needing advanced options with branding control |
| Zapiet – Product Options | Tailored for gifts, cakes, flowers; upselling premium add-ons | Bakeries, florists, and gift shops |
| Splitify: Variants As Products | Displays each variant as a product for higher visibility | Stores with multiple variant types (color, size, style) |
| Shopaw Product Options | Real-time preview, print-on-demand integration, layered design | Custom pet, jewelry, and art stores |
| Customall Product Personalizer | POD automation, creative tools (QR codes, face cutouts) | Print-on-Demand stores needing full automation |
| TailorKit AI Product Personalizer | AI-powered customization, advanced effects, template library | Luxury, jewelry, and gift stores using AI design tools |
1. Easify Custom Product Options
Easify Custom Product Options is a powerful Shopify app designed to help merchants go beyond Shopify’s default variant limits and create fully customizable products. It makes product personalization not just possible but profitable, turning customization into an engaging shopping experience that converts.
With Easify, you can build infinite product options using a variety of input types such as text boxes, dropdowns, checkboxes, radio buttons, and image or color swatches. The app also supports file and image uploads, date and time pickers, and even custom dimensions, making it perfect for personalized gifts, jewelry engraving, apparel, furniture, or any made-to-order items.
A standout feature is the Product Personalizer with Live Preview, which allows customers to see their chosen text or uploaded image appear in real time on the product page. Combined with conditional logic and upsell-friendly add-ons, Easify offers a flexible and conversion-focused way to manage product variants and personalization.
Key features:
- Multiple option types including text fields, dropdowns, color/image swatches, and checkboxes
- File and image uploads for custom or personalized products
- Live preview personalizer for real-time customization
- Conditional logic to show or hide options based on selections
- Add-on pricing and product linking for upselling opportunities
Best for: Stores selling customizable, made-to-order, or personalized products that want to offer a smooth, dynamic shopping experience while increasing sales.
2. Genie Product Options, Variant
Genie Product Options, Variant helps merchants expand their product customization options beyond Shopify’s default limits. With the ability to create unlimited product and variant options, it makes it easy for shoppers to personalize items and choose exactly what they want. The app supports various input types, including file uploads, color swatches, variant images, dropdowns, checkboxes, and text fields, giving you full control over how customers interact with your products.
You can make fields required or optional, set custom pricing for each option, and let customers see the added value of their selections—perfect for driving higher order values. Genie is also fully compatible with Online Store 2.0 themes, ensuring smooth integration and performance on modern Shopify stores.
Key features:
- Unlimited product and variant options
- File upload, color swatch, image variant, dropdown, checkbox, and text input fields
- Optional or required fields for flexible setup
- Custom pricing for upselling opportunities
- Fully compatible with Online Store 2.0 themes
Best for: Merchants seeking a simple, reliable product options app that supports unlimited customization and works seamlessly with modern Shopify themes.
3. EXPO – Extra Product Options
EXPO – Extra Product Options is designed for merchants who sell personalized, made-to-order, or customizable products. It lets you create over 100 extra product options, giving customers more ways to personalize their purchases with text, images, colors, or uploaded files. The app supports a variety of input types, including buttons, checkboxes, color and image swatches, file uploads, and date/time pickers—making it a flexible solution for engraving, print-on-demand, or service-based products.
Beyond customization, EXPO offers smart automation features that make managing large catalogs easier. You can bulk-apply option sets to specific or grouped products, automatically reveal additional options based on customer selections, and even add extra fees or discounts tied to certain choices. With built-in compatibility for translation apps and automatic currency conversion, EXPO also helps merchants scale their customization options to global audiences.
Key features:
- Create unlimited product options and custom fields
- Dynamic option display based on customer selections
- Add conditional fees or discounts to specific products
- Assign option sets to selected or grouped products
- Supports translation apps and automatic currency conversion
Best for: Merchants offering custom-made, printable, or engraved products who need a scalable way to manage and display a wide range of product options globally.
4. EZ Product Options & Variants
EZ Product Options & Variants makes it easy for merchants to offer personalized shopping experiences without the hassle of managing countless Shopify variants. The app allows you to create unlimited product options using text fields, dropdowns, checkboxes, color swatches, file uploads, and more. With built-in conditional logic and variant customization tools, you can deliver a seamless product personalization process that helps boost engagement and conversions.
Its intuitive design ensures that all customization elements match your store’s branding, with flexible controls for colors, backgrounds, and layout. EZ Product Options requires no coding, works instantly on any theme, and is fully optimized for both desktop and mobile devices. It’s a great choice for stores looking to create unique, customized product pages that look professional and load fast.
Key features:
- Unlimited product options with text, dropdown, checkbox, swatch, and upload fields
- Conditional logic for personalized option flows
- Customizable colors, backgrounds, and layouts to match your theme
- No coding required, compatible with all Shopify themes
- Fully responsive on desktop and mobile
Best for: Merchants who want a simple yet powerful way to create personalized product options that blend seamlessly with their store’s design and enhance the customer experience.
5. Optionize Product Options
Optionize Product Options is a flexible and user-friendly app that lets merchants create unlimited custom product options and variants tailored to their store’s unique needs. With over 16 option types—including text boxes, color and image swatches, file uploads, and dropdowns—it provides everything needed to deliver a seamless and engaging product customization experience. Its simple interface and strong integration make setup quick and intuitive for any Shopify store.
The app also includes advanced tools like conditional logic to show or hide options based on customer selections, ensuring a clean and personalized buying journey. Merchants can customize the look and feel of their options to match their branding, and take advantage of features like live preview, add-on pricing, product linking, and multi-currency support to boost global sales and upselling opportunities.
Key features:
- Unlimited custom product options and option sets
- 16+ option types including text boxes, swatches, and file uploads
- Conditional logic for dynamic option display
- Fully customizable design to fit your store’s brand
- Additional tools: live preview, add-on pricing, product linking, and multi-currency support
Best for: Merchants looking for an all-in-one product customization app that combines ease of use with advanced personalization and design flexibility.
6. Zapiet – Product Options
Zapiet – Product Options is built specifically for stores that sell customizable, occasion-based products like cakes, flowers, gifts, and hampers. It allows merchants to add detailed product customization options such as flavors, sizes, colors, inscriptions, and styles—making it perfect for businesses that rely on personalization to elevate their offerings. Customers can include personalized messages or select premium add-ons, turning every order into a unique, memorable experience.
The app also includes smart tools that simplify customization management. Merchants can set premium pricing for upgrades, automatically adjust product visuals with dynamic image previews, and use smart rules to display only relevant options based on customer selections. With its focus on personalization and upselling, Zapiet helps bakeries, florists, and gift shops create a seamless, high-value shopping experience.
Key features:
- Custom options for cakes, flowers, gifts, and event-based products
- Dynamic image previews that change based on selections
- Premium add-on pricing for luxury or upgraded items
- Personalized gift notes and custom messages
- Smart option rules for displaying relevant choices
Best for: Bakeries, florists, and gift stores looking to offer personalized product experiences and upsell premium add-ons with a simple, elegant customization tool.
7. Splitify: Variants As Products
Splitify: Variants As Products helps merchants maximize visibility and sales by displaying individual product variants as separate products on collection pages. Instead of burying variants behind a single product listing, Splitify allows each variant—such as color, size, or material—to appear independently, giving customers more ways to discover and shop your products. All variants remain linked to a central product detail page, maintaining a clean and organized structure.
The app also offers useful display controls like customizable “Add to Cart” buttons, the ability to hide out-of-stock variants, and flexible variant title formatting. Merchants can decide which variant attributes to showcase and where they appear, including the homepage and other product lists. By improving product visibility and reducing extra clicks, Splitify enhances the browsing experience and helps boost conversion rates.
Key features:
- Display product variants as individual products on collection and home pages
- Choose which variant options to split, such as color, size, or material
- Customizable Quick Add to Cart button for faster purchasing
- Automatically hide out-of-stock variants
- Customizable variant title formats for cleaner product presentation
Best for: Merchants who want to increase visibility and sales by showcasing individual variants directly on collection pages while keeping variant management simple and organized.
8. Shopaw Product Options
Shopaw Product Options is designed for merchants who sell customizable and print-on-demand products, especially in niches like pet accessories, jewelry, portraits, and framed art. The app allows customers to personalize products using text inputs, color swatches, image uploads, and layered designs, all with real-time previews. This interactive experience helps customers visualize their creations instantly, reducing back-and-forth communication and boosting conversion rates.
For store owners, Shopaw streamlines production with built-in print-on-demand capabilities and centralized management for customized orders. It also supports add-on pricing for variants, letting you charge additional fees for premium materials or personalization services. Whether you’re selling engraved jewelry, pet memorials, or custom artwork, Shopaw delivers a smooth, end-to-end customization workflow for both merchants and customers.
Key features:
- Real-time product preview for text, image, and color customizations
- Layered design tools for complex personalization options
- Add-on pricing for customized or premium variants
- Drop-shipping and print-on-demand support for pet, jewelry, and art products
- Centralized management for personalized order fulfillment
Best for: Merchants in print-on-demand or personalization niches—such as pet gifts, jewelry, and custom art—who need a full-featured app that combines live previews with seamless production management.
9. Customall Product Personalizer
Customall Product Personalizer is built specifically for Print on Demand (POD) stores that want to offer highly personalized products without complicating fulfillment. The app lets merchants create customizable items with text inputs, photo uploads, and clipart selections, while customers can see real-time previews of their personalized designs before purchase. This live visualization reduces errors, minimizes returns, and helps increase conversion rates.
What sets Customall apart is its seamless integration with major POD platforms like Dreamship, Printify, Printway, Printful, and Gearment. Once an order is placed, Customall automatically sends ready-to-print files to your chosen provider, streamlining production and fulfillment. It also supports advanced personalization features such as background removal, face cutouts, and unique options like QR codes, calendars, or moon-phase designs—making it ideal for stores selling truly one-of-a-kind items.
Key features:
- Custom text, image, and clipart personalization options
- Real-time live preview for personalized product designs
- Advanced tools like background remover and face cutout
- Supports unique product types such as QR codes and calendars
- Direct integration with major Print on Demand providers
Best for: Print on Demand merchants looking for a robust personalization solution that automates fulfillment, enhances product creativity, and boosts sales through live previews and smart integrations.
10. TailorKit AI Product Personalizer
TailorKit AI Product Personalizer combines creativity and technology to deliver a next-level customization experience for jewelry, luxury goods, and personalized gift stores. The app allows customers to design products using custom text, image uploads, and AI-powered personalization tools—all with real-time previews that make shopping more interactive and engaging. It’s a perfect fit for merchants who want to offer premium, visually rich customization options without needing coding or design expertise.
With TailorKit, you can create or modify product templates, apply advanced text effects like curved or neon lettering, and even generate AI-assisted designs that enhance product presentation. The app also supports background removal, image shaping, and mockup previews from multiple angles, giving customers a complete view of their personalized creation. Backed by 24/7 live chat support, TailorKit helps merchants provide a seamless, high-end customization experience that drives conversions.
Key features:
- AI-powered personalization with text, image, and design tools
- Real-time live previews and multi-angle mockup views
- Customizable templates and seasonal design library
- Advanced text effects, image editing, and background removal
- 24/7 live chat support for setup and assistance
Best for: Merchants selling personalized jewelry, luxury goods, or gifts who want an AI-enhanced product personalizer that combines professional design tools with a smooth, mobile-friendly experience.
Final Thoughts
Offering customizable product options is one of the most effective ways to improve customer satisfaction and boost sales on Shopify. Whether you’re selling personalized jewelry, print-on-demand products, or complex variants like colors and sizes, the right app can make all the difference in how smoothly your store runs and how engaging your shopping experience feels.
Each of the apps on this list brings something unique to the table—from powerful live previews and conditional logic to AI-assisted personalization and global compatibility. The best choice depends on your business model, the level of customization you offer, and the kind of user experience you want to create.
No matter which app you choose, investing in a product options solution is an investment in customer engagement, flexibility, and brand growth. Start exploring, test a few options, and find the one that turns your products into a truly personalized shopping experience.
