Running and managing your WooCommerce store on your own and making decent money?
Wow! That’s impressive!
But, as an admin, the picture isn’t as rosy when the responsibility of looking after everything – right from creating the online store, managing the inventory, logistics, product vendors, payments, commissions, adding products to marketing those products falls on your tiny shoulders.
With the ever-increasing players in the space, it’s now more than ever that you need adequate time to focus on other aspects of your business and also need a great edge over your competitors in order to boost your sales and revenue.
How, you ask?
That’s precisely what I will be talking about in this article. Let me guide you through 10 different marketing techniques that you should use to sell more and shoot up your revenue with minimum efforts.
Marketing Strategies to Increase Sales on your WooCommerce store
1. Boost loyalty by showing different product pricing for different users
This is a simple marketing technique that will allow you to develop and encourage customer loyalty which will pave a path to a good long term business relationship.
For e.g: If you have 3 user roles – Customer, Shop owner, and Wholesaler. You can show different prices for a ‘King size bed’ to each of these users once they log in.
- For customers
King size bed – $300 (original price $320).
- For Shop owner
King size bed – $290 (original price $320).
- For Wholesaler
King size bed – $310 (original price $320).
Doing this will not just make your users feel special but, also increase the chances of your customers purchasing from you on a regular basis thereby, increasing your profits and ultimately, your revenue.
2. Personalized shop page to create a sense of belonging
Ever noticed how Netflix displays the recommended series/movies making it easier for you to quickly select one and enjoy the night?
Similarly, you can display a personalized shop page for your preferred customers with unique product/service catalogs and personalized discounts.
This will generate a sense of belongingness in your customer’s mind and a curated product catalog will help you sell more products efficiently.
3. Entice buyers to purchase more with custom cart discounts
This is a very powerful marketing technique that you can use to entice your users to purchase a little more.
In this technique, you can set different discount rules and percentages to automatically trigger offers to new buyers, guest logins or repeat buyers.
Doing this, in a way, will help in retaining customers, especially the new buyers.
A trick would be to offer higher discounts on higher cart value which will push the buyer to make that extra purchase in order to avail the discount, in turn, helping you to sell more.
For e.g: You can stand a chance to avail of a 25% discount if your total cart value is more than $500.
You can set custom cart discounts for a new visitor, repeat buyer, and non-logged in user to retain every customer.
4. Sell trending products with category discounts
This is a smart pricing technique that will help you in selling your most trending products to different sets of customers.
You can set discounts on specific categories of products/services for different users/roles/groups or offer discounts on different categories for different users/roles/groups.
For. eg: If you’re running a fashion store, you can offer 30% discounts on all products in the ‘Accessories’ category for all the users or you can offer discounts:
For customers – Offer 30% off on accessories.
For wholesalers – Offer 20% off on all t-shirts.
For shop owners – Offer 20% off on trousers.
5. Attract bulk purchases with quantity tier discounts
With this marketing technique, you can easily sell your products in bulk to different sets of customers.
Want to know how?
Well, all you need to do is have different pricing slabs for bulk purchases that will attract wholesale customers and retailers with variable pricing.
For e.g: You can offer two t-shirts at 10% off, three t-shirts at 15% off and five t-shirts at 25% off.
Moreover, you can also attract customers who purchase in large quantities by showing quantity-wise discounts for products in a pricing table.
|Two or more
Applying this technique will work wonders in boosting your sales and large purchases if done correctly.
6. Induce Fear of Missing Out by scheduling stock
Consumer psychology can often be tricky to crack but not impossible.
Let me share one of the techniques to crack it in order to drive your sales.
This is a technique of product scheduling for some duration and making it available for a limited time (days or hours, depending on your plan) by having a countdown timer.
It will help in inducing the fear of missing out among buyers and will, in turn, driving more sales.
For e.g: You can offer and make a limited edition T-shirt available only for 48 hours or you can also have a countdown timer for the launch of a particular accessory.
WooCommerce extension needed: WISDM Scheduler plugin
7. Schedule product categories to create a sense of urgency
Following on the above technique, another trick to increase your sales is to schedule your product categories by date and time.
Doing so will create a sense of urgency among the buyers and will influence them to make a purchase by showing a countdown timer.
Again, depending on your choice, you can make the discount on a specific product category available for a few hours or days.
For e.g: You can offer a 20% discount on all Men’s trousers for a 24 hour period or 5 hours.
WooCommerce extension needed: WooCommerce Scheduler
8. Notify potential buyers when a product is back in stock.
Lots of buyers may not find the product they wish to buy because they’re either out of stock or have been sold out.
This, in a way, creates a gap between you and your buyer. You can take advantage of this gap and win back your customer’s loyalty by instantly notifying them as soon as the product is back in stock or is made available.
Notifying buyers about product availability will make them feel prioritized and hence, they will be more than willing to visit again and make that purchase.
In case, if they’ve already the product from elsewhere, sending the notification will remind them of the care and efforts you are putting in to make them feel special.
|Pro tip: Instead of buying two separate plugins, you can get all of these benefits with our Sales Booster Pack for a cheaper price.
9. Group product bundles to boost revenue and sales.
Imagine clubbing products that compliment each other and then putting them up for sale.
Yes, product combo is a fantastic strategy that works like magic.
This product bundling strategy is going to help you and your customers save tons of time and more importantly, it’s going to shorten their buying process.
Plus, offering discounts on these bundles is another great tactic that will help in boosting your revenue.
10. Sell custom boxes on subscriptions to generate recurring revenue.
As an eCommerce store owner, we often ignore the fact that recurring revenue as a form of earning is a great source of income.
This, in fact, assures a month on month revenue and we highly recommended this earning strategy as a way to boost sales.
It provides a great amount of convenience to your customers in terms of priority, importance and also helps in incurring huge revenues in the long term.
|Bonus Tip: While it’s a good thing to have product inquiries and price quote requests on your page to generate and capture leads, however, your efforts will go in vain if these requests aren’t handled or managed properly.
The WooCommerce Product Enquiry Pro plugin not only helps you manage these requests but also helps in the negotiation and conversion of the potential buyers.
In order to survive and grow in this rapidly growing eCommerce space, it is extremely vital that you up your game and gain some heavy competitive advantage to stay ahead of the curve.
It makes sense to explore and use these simple yet powerful marketing techniques that come with the Sales Booster Pack which, apart from boosting your online sales and revenue, also provides multi-purpose benefits.
The Sales Booster Pack makes it easier for you to implement these tricks with minimum efforts leaving you with enough time on your hands to focus on other aspects of your business.
Generate customer loyalty, grab customer attention, develop long term business relationships, generate a sense of belongingness, retain customers, and much more – with a high-value WooCommerce extensions pack. Let us know your thoughts in the comments section below!