Planning to move from Shopify to WooCommerce?
More and more online store owners are moving from Shopify to WooCommerce—and for good reason. WooCommerce gives you greater flexibility, zero platform lock-in, and the freedom to customize your store exactly the way you want. But here’s the catch…
Moving all your products, images, customer data, orders, and SEO structure from one platform to another isn’t a walk in the park. You need the right tool—a Shopify to WooCommerce migration plugin—that can get the job done without breaking stuff behind the scenes.
We’ve seen this firsthand.
One of our clients ran a fast-scaling skincare brand. They and their team decided to migrate to WooCommerce to get more control over design and checkout. They picked what seemed like a decent plugin, but it hadn’t been updated in a while.
What happened next?
- Half the product variants didn’t migrate correctly
- SEO URLs were broken
- Blog posts didn’t transfer at all
- And customer accounts? Completely missing
It took weeks of cleanup, developer time, and lost revenue to fix what a good plugin could’ve handled in a day.
So trust me when I say—choosing the right Shopify to WooCommerce migration plugin or tool makes all the difference.
And to make your life easier, I’ve rounded up the 5 best Shopify to WooCommerce migration plugins (updated for 2025) that are reliable, SEO-safe, and beginner-friendly.
Let’s get into it.
S2W by WebToffee
S2W by WebToffee is perfect for those who want a simple, no-hassle migration. This plugin connects directly to your Shopify store via API and pulls everything over to WooCommerce in a few clicks—no exports, no imports. It’s great for small stores or solo entrepreneurs who don’t want to deal with complicated tech stuff. All your important data, like product info, images, and prices, transfers without a hitch, and your product IDs and permalinks stay the same.
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Additional Features:
- Direct sync between Shopify and WooCommerce, so everything stays updated during the migration.
- Retains product IDs and URLs, so your links don’t break.
- A setup wizard that’s super easy to follow, even for first-timers.
- Transfers product metadata, so no details get left behind.
Price: Free version available
Premium: $69/year
Best For: Solo business owners, side hustlers, and small stores
Migrate & Import Shopify to WooCommerce by WebToffee
This plugin is perfect if you like having control over every step of the migration. It offers a slick UI inside your WordPress dashboard and lets you fine-tune what exactly gets imported. You can choose which products, customers, and even blog content you want to bring in, all from within your site.
Source Additional Features:
- Granular filtering (e.g., only import published products).
- Migrate products, orders, customers, blog content, pages, and coupons.
- Smart import mapping to match fields between platforms.
- Preview mode before final import for peace of mind.
Price: $129/year
Best For: Hands-on merchants who want dashboard-level control over migrations
LitExtension WooCommerce Migration Plugin
Looking for a “set it and forget it” solution? LitExtension is your automated best friend. It’s a full-blown service with a plugin that handles everything from data migration to SEO preservation. Perfect for busy business owners who want everything taken care of.
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Source Additional Features:
- Supports migration of products, customers, orders, SEO URLs, and metadata.
- Preserves customer passwords.
- Includes 301 redirects for SEO continuity.
- Offers a free demo so you can preview your results.
Price: $79 (one-time)
Best For: Business owners looking for a done-for-you, automated migration
Shop2Woo Migration Plugin
This plugin does things a bit differently. It uses Shopify JSON exports and WooCommerce REST API to get your data across. If you’re tech-savvy and want extra control or AI enhancements, this is for you. Great for custom workflows and dev-heavy setups.
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Source Additional Features:
- JSON + REST API-based data transfer.
- AI-enhanced content generation and meta handling.
- Structured data support for SEO.
- Handles up to 250 products per request.
Price: $59 (one-time)
Best For: Developers and advanced users wanting flexible control
Product Import Export Plugin For WooCommerce (By WebToffee)
Not exactly a Shopify-specific plugin, but if you’ve exported CSVs or XMLs from Shopify, this is the import wizard you need. It’s powerful, reliable, and made for bulk tasks. Great for migrating large catalogs and scheduling ongoing imports.
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Source Additional Features:
- Imports from CSV, XML, and Excel formats.
- Field mapping and category linking.
- Supports scheduled imports/exports.
- Handles custom fields and attributes.
Price: $69/year
Best For: Merchants migrating large data sets using spreadsheets.
Pro Tip: Migrating from Shopify to WooCommerce can be tricky, especially when dealing with SEO, redirects, and analytics tracking. That’s why many brands also consider hiring an experienced digital marketing agency to ensure nothing gets lost in translation.
Comparison Table: Shopify to WooCommerce Migration Plugins (2025)
| Plugin Name | Price | Best For | Key Strength |
| S2W by WebToffee | $69/year | Solo business owners | Real-time sync, easy to use |
| Migrate & Import by WebToffee | $129/year | Hands-on users | Granular control, UI filtering |
| LitExtension | $79 (One-time) | Turnkey migration | SEO-friendly, full-service setup |
| Shop2Woo | $59 (One-time) | Developers, custom setups | AI support, structured data |
| Product Import Export Plugin | $69/year | Spreadsheet-based migrations | Bulk imports, scheduling support |
Pre-Migration Checklist before using the Shopify to WooCommerce Migration Plugin
Before you hit “Start” on your Shopify to WooCommerce migration, take a moment to check off these crucial steps. These aren’t just tasks—they’re your secret weapons to ensure everything goes off without a hitch, protecting your hard work and preserving your hard-earned SEO rankings.
1. Backup both Shopify & WooCommerce
Why It’s a Must:
Think of backups like insurance—you hope you never need it, but you’ll be glad you have it if something goes wrong! No matter how reliable your migration tool is, things happen. You don’t want to risk losing your precious data.
What to Do:
- Back up your Shopify data (products, orders, customers) through Shopify’s export feature.
- For WooCommerce, use a plugin like UpdraftPlus to back up your entire site, including the database and WordPress files.
2. List out all data types to migrate (products, orders, etc.)
Why It’s Critical:
It’s easy to get caught up in the excitement of migrating, but forgetting any crucial data could leave you with a broken store. Think beyond just products—there’s orders, customers, reviews, and don’t forget your SEO data (URLs, meta descriptions)!
What to Do:
Create a list of EVERYTHING you need to move:
- Products (variants, prices, images)
- Orders (customer info, order history)
- Reviews
- SEO data (meta tags, URLs)
- Coupons, discounts, and blog content
3. Check plugin update frequency and reviews
Why It’s Essential:
Not all migration tools are created equal! A plugin that hasn’t been updated in months or has bad reviews is a disaster waiting to happen. You need a tool that’s reliable and actively maintained to avoid compatibility issues down the line.
What to Do:
- Check the plugin’s update history—is it regularly updated?
- Read through user reviews to see if others have had a good experience.
- Reach out to the plugin provider for clarification on updates if necessary.
4. Plan for 301 redirects
Why It’s Critical for SEO:
If you don’t set up 301 redirects, your Shopify URLs could break, and you might lose your SEO juice. No one wants their store to suddenly disappear from search results! Redirects are your safeguard, helping search engines know where your content has moved, so you don’t lose rankings.
What to Do:
- Map your Shopify URLs to WooCommerce URLs to ensure everything points to the right place.
- Use a plugin like Redirection or manually add redirects in your .htaccess file.
- Double-check that product, category, and blog URLs are properly redirected.
5. Run a test migration (if supported)
Why It’s a Game-Changer:
Why go all-in without a practice run? A test migration is like a rehearsal before the big show. It lets you catch errors, check if data is transferring smoothly, and ensure your new site looks perfect—all without affecting your live store.
What to Do:
- Use demo migrations (offered by tools like LitExtension or Cart2Cart) to test how your data is transferred.
- Verify that images, descriptions, and product variants look great on WooCommerce.
- Test your checkout process to ensure payment gateways and shipping options are working as expected.
Final Takeaway
A Shopify to WooCommerce migration is more than just a technical move—it’s a growth decision. But only if it’s done right.
Picking the wrong plugin could cost you lost traffic, broken pages, and hours of fix-it work. With the right Shopify to WooCommerce migration plugin, you’re protecting your data, your customers, and your rankings.
So pick the tool that fits your needs and budget, follow the steps, and give your WooCommerce store the clean, SEO-friendly launch it deserves.
