Beyond The Brand Media
Industry
Location
Project Scope
Project Duration
Beyond The Brand Media, from Goffstown, New Hampshire, started in 2012. Their goal is to make creating custom websites easy and cheap for all businesses, big or small. They also aim to offer support in a way that everyone can understand.
For more than eleven years, they’ve been helping businesses online. They are experts in creating custom websites, building online stores, and improving websites to show up in search results.
They always know what needs to be done next and keep their customers in the loop. They help businesses all over the world, not just in New Hampshire.
They’ve been focusing on WordPress Development for eleven years and offer services that are both affordable and of high quality. They cater to everyone, whether you’re just starting out or you’re already a big company. They make sure your website grows as your business does.
"This build was genuinely enjoyable because it let us rethink how abandoned carts should work at scale. Designing a system that could track every cart in real time, handle both guests and logged-in users, and restore everything with a single click was a fun technical puzzle. What I liked most was seeing how smooth the final experience felt, admins finally had visibility, customers could pick up where they left off, and the whole flow just worked without getting in anyone’s way. It’s always satisfying when something complex ends up feeling effortless to the people using it."
Shamali Sulakhe
Technical Lead, WisdmLabs
The Challenge
Beyond The Brand Media, a fast-growing eCommerce business, wanted to enhance its operational efficiency by developing an advanced abandoned cart functionality for its WooCommerce stores — a feature critical to improving conversions and customer experience.
In essence, the challenge was to design a robust, real-time abandoned cart recovery system that improved efficiency, reduced cart losses, and elevated the overall customer experience.
We based our solution on three core principles — minimal time spent, minimal expenditure, and maximum output — the foundation of what we call The WISDM Approach. This methodology ensures every project we deliver strikes the right balance between efficiency, scalability, and measurable results.
1
Dedicated Cart Table: Built a system to store cart information and session data in a custom database table whenever users updated their WooCommerce carts.
Guest & Logged-in Support: Enabled both guest and registered users to have their carts saved and restored seamlessly.
AJAX-Based Updates: Integrated real-time updates to fetch user details dynamically, ensuring a responsive experience across all user states.
2
Cart Management Interface: Created a custom backend page for administrators to view and manage all saved carts.
Manual Control Options: Added the ability to delete or restore carts directly from the admin panel.
Data Retention Settings: Provided an adjustable option to define how long cart data should be stored, including supporting API endpoints to modify this value.
3
Unique Recovery Links: Generated a custom URL for each abandoned cart entry, allowing users to restore their carts with a single click.
Conflict Prevention Logic: Built an intelligent system that automatically saved any current cart before restoring a previous one.
Out-of-Stock Handling: Implemented user notifications for unavailable items during the cart restoration process.
4
Real-Time Cart Updates: Ensured that all cart changes and restorations reflected instantly without page reloads.
Custom API Endpoints: Developed APIs to enable dynamic retrieval and modification of cart settings.
Scalable System: Designed the plugin to integrate smoothly with other WooCommerce extensions, ensuring long-term maintainability.
Result
✅ Reduced Cart Abandonment: The new abandoned cart system cut cart abandonment rates from 70% to 50%, directly improving sales conversions and customer retention.
✅ Increased Revenue: Recovered sales through the restored cart system led to a 20% boost in overall revenue, showcasing measurable business impact.
✅Streamlined Operations: Automated syncing between the main site and customer sites improved operational efficiency and minimized manual management.
✅Enhanced Customer Experience: Real-time updates and easy cart restoration made the platform more user-friendly, increasing customer satisfaction and loyalty.
✅Empowered Administration: Admins could now view, manage, and delete saved carts through a dedicated dashboard, simplifying oversight and analysis.
✅ Personalized Shopping Experience: Customers could save and restore multiple carts, making their journey more flexible and personalized.
Impact
The implementation of the custom abandoned cart plugin led to measurable business improvements across efficiency, conversions, and customer engagement.
Increase in Overall Revenue
Operational Efficiency
Boost in Customer Retention
Reduction in Cart Abandonment
From custom features to performance fixes, we build WooCommerce stores that run smoother and convert better.
Years Experience
Woo Projects
Tailored Solutions
