Tea Brand
Industry
Location
Project Scope
Project Duration
The Tao of Tea, founded in 1997, is a renowned tea company based in Portland, Oregon, dedicated to delivering authentic and sustainable tea experiences. With a deep commitment to organic farming and cultural diversity, the brand operates multiple tea houses and offers an extensive range of fine teas and blends. Their philosophy centers on purity, craftsmanship, and respect for the environment — values that have made them pioneers in sustainable tea production and community-driven tea culture.
One of the most enjoyable aspects of The Tao of Tea working environment is its multiculturalism. It is a place where Chinese, Taiwanese, Japanese, African Americans, Somali refugees, Caucasian Americans, Nepalis, Indians, Hispanics, and other individuals come together to work, drink tea, share meals and build relationships. We have learned through tea that celebrating diversity and mutual respect are essential rules for workplaces.
Mr. Veerinder Chawla
Founder, The Tao of Tea
The Challenge
As The Tao of Tea continued to grow, their legacy custom-built PHP website could no longer support the demands of a modern eCommerce business.
These challenges made it clear that the company needed a scalable, future-ready eCommerce system that could grow with their business.
To give The Tao of Tea a stable, scalable digital foundation, we migrated their entire store to WordPress + WooCommerce and built the system around a user-centric, modular strategy.
1
We kicked off the project with the most critical step: ensuring a seamless transition onto WordPress + WooCommerce.
Migrated 1,500+ products, 23,000+ registered users, and 47,000+ historical orders
Ensured zero data loss and perfect mapping of attributes, variations, customer records, and order history
Re-structured product data to make future additions and edits significantly faster
This set the stage for smooth operations and simplified store management.
2
Created location-based shipping rates, tax calculations, and multi-address checkout to simplify complex tea orders and gifting use cases.
Key functions included:
Dynamic shipping rates based on order weight and delivery location
Real-time tax calculations tailored to the shipping destination
A “multi-address checkout” that allows customers to send items to multiple people in a single order–perfect for gifting and bulk seasonal purchases
This module improved average order value and created a smoother, more flexible checkout experience for both retail and wholesale customers.
3
Not every customer gets the same price—and that’s exactly how The Tao of Tea wanted it.
We implemented a user-role/category-based pricing system that adjusts prices depending on:
The type of customer (retail vs wholesale)
Their purchasing history
Quantities or categories of items in the cart
This gave the brand full control over personalized pricing without needing constant sales or discount codes—helping them build loyalty while protecting margins.
4
To strengthen long-term customer relationships, we created a category-based reward system:
Customers earn points for every eligible purchase
Points can be redeemed on future orders
Wholesale customers receive additional perks such as “pay later” options
Product visibility and pricing differ based on customer type
This not only encouraged repeat purchases but also gave wholesale buyers a curated, premium shopping experience.
5
Wholesale ordering is fast, large-scale, and repetitive—and the default WooCommerce setup wasn’t built for that.
So we built a custom AJAX-powered bulk order interface that enabled wholesalers to:
Add large quantities quickly (e.g., typing “250” instead of clicking + 250 times)
Auto-populate order details using intuitive dynamic forms
Reduce ordering time drastically with admin-friendly settings and streamlined workflows
This drastically improved wholesale user experience and reduced order placement time.
6
Finally, we strengthened backend operations with a dedicated order-processing layer.
This included:
Automated invoice PDF generation
Custom packaging workflow settings
A login-free tracking widget where customers can check order status using only Order ID + Billing Email
Better visibility and faster communication for admins and buyers alike
This module made post-purchase operations smoother, more accurate, and far more user-friendly.
Result
✅ Streamlined Operations: Daily product, inventory, and order management became significantly faster and easier for the team.
✅ Improved Customer Experience: Retail and wholesale buyers enjoyed personalized pricing, frictionless ordering, and simple order tracking.
✅ Higher Conversion Potential: Multi-address shipping, dynamic pricing, and reward systems encouraged bulk purchases and repeat orders.
✅ Scalable eCommerce Foundation: The new WooCommerce setup gave the brand the flexibility to grow without technical bottlenecks.
Impact
The transition to WooCommerce and custom functionality produced measurable improvements across the business:
Faster Order Processing
Increase in Wholesale Ordering Efficiency
Higher Repeat Purchases
Migration Accuracy
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