Imatest
Industry
Location
Project Scope
Project Duration
Our client, Imatest is a Colorado based firm founded in 2004 by photographer (and CEO) Norman Koren that offers software packages, test charts and other equipment for testing the quality of digital imaging systems — still or video, visible light or infrared.
It also offers consulting services to some of the most discerning customers in the digital imaging industry.
"Our experience of 125+ migrations as the official WooCommerce Migration partners certainly helped us quickly get a good grasp of the project, especially since it had to be delivered in a short timeframe."
Ronnie Joseph George
Business Development Executive , WisdmLabs
The Challenge
Imatest had a rapidly expanding portfolio of products and services, fueled by continuous R&D and innovation. When we took on the project, their Magento-based store had already grown to 1,516 products, 22,520 users, and 4,358 active orders—a scale that began to strain both performance and operating costs.
Successfully addressing these challenges was essential to help Imatest transition smoothly from Magento to a more efficient and cost-effective WooCommerce environment.
We knew this was going to be a long haul — but we also understood how crucial it was for Imatest to transition quickly and efficiently. So, we burned the midnight oil to ensure a smooth, cost-effective migration that balanced minimal time, minimal expenditure, and maximum output — the core of the WISDM approach.
1
Zero Data Loss: Verified the integrity of migrated records to maintain all product relationships, user details, and order histories.
2
Enhanced User Control: Simplified backend management for pricing variations, improving product visibility and request handling.
3
Payment Activation: Integrated Authorize.net seamlessly to enable instant and secure payments from day one.
3
eCC Integration: Activated Webgility WooCommerce Integration to synchronize accounting, order, and inventory data effectively.
Result
✅ Smooth & Cost-Effective Migration: Achieved a successful transition from Magento to WooCommerce at reduced cost and time, with zero downtime or data loss.
✅ Future-Ready Platform: The WooCommerce setup has continued to perform reliably, handling increased product ranges and traffic without straining the backend.
✅ Aligned with Client’s Vision: Collaborated closely to understand Imatest’s long-term goals, becoming part of their foundational growth journey.
✅ Scalable Growth Impact: Enabled Imatest to expand its offerings and digital reach efficiently — culminating in notable milestones like the 2022 onboarding of Google’s Go-To Android Image Quality Expert, Jonathan Phillips.
Impact
The migration from Magento to WooCommerce not only stabilized Imatest’s operations but also set the foundation for long-term scalability and growth. The numbers below highlight the measurable outcomes of the project.
Uptime Maintained
Cost Reduction
Faster Page Loads
Growth in Product Catalog
We help you migrate products, customers, orders, and subscriptions, without downtime or data loss
Hours Downtime
Faster Performance
Migration Accuracy
