The Grass Seed Store
Industry
Location
Project Scope
Project Duration
The Grass Seed Store Ltd. is the largest distributor of grass seeds in the U.K., with over 28 years of experience in the trade. Operating exclusively online, the company serves both retail and D.I.Y gardening customers across the country, supplying premium-quality grass seeds and lawn care products.
Their reputation for quality, consistency, and customer trust has made them a leading name in the British gardening industry.
"One of the first things we fixed was the discount logic, and once that finally behaved consistently on both the front end and in the admin, a lot of other issues fell into place. Cleaning up the bundle plugin and tightening the code gave the store a noticeable speed boost, and the admin-side improvements made day-to-day tasks much smoother for their team. Seeing The Grass Seed Store’s setup run faster, cleaner, and without those recurring checkout issues felt like a solid upgrade for a business that depends entirely on its online performance."
Shruti Jhadav
Technical Lead, WisdmLabs
The Challenge
As an eCommerce business operating entirely online, The Grass Seed Store Ltd. needed to ensure their WooCommerce website performed efficiently and provided a seamless experience for both customers and administrators. However, several performance and functionality challenges were impacting daily operations and sales.
These issues collectively hindered the store’s performance and scalability — prompting the client to seek a comprehensive optimization strategy to enhance both the user experience and backend efficiency.
To help The Grass Seed Store achieve a faster, more reliable, and conversion-friendly WooCommerce setup, we followed a structured, step-by-step optimization process. Each step focused on resolving a major performance bottleneck or functional gap—all while ensuring long-term scalability and code stability.
1
Backend Discount Correction
Identified inconsistencies between front-end and back-end discount behavior and aligned the logic through complete testing and debugging.
Complete Functionality Validation
Ensured discount rules fired correctly during checkout, order creation, and admin workflows.
2
Auto-Saving Customer Metadata
Enabled automatic capture of customer titles (e.g., Dr., Mr., Ms.) to help staff address returning customers professionally.
Smoother Order Management
Improved backend workflows so the support team could quickly retrieve customer details during phone orders.
3
Seed Bundle Plugin Optimization
Reviewed and improved the third-party plugin’s logic and documentation for better maintainability.
Packet Size Variation Fixes
Debugged and corrected the logic responsible for seed packet size variations inside the bundle system.
Single-File Enhancements for UI/UX
Adjusted invoice and delivery label text.
Standardized address formats (uppercase fix).
Modified shipping logic to auto-hide delivery charges when free.
Updated archive and category templates to remove the category-price display.
Plugin & Theme Updates
Updated WooCommerce, dependent plugins, and the active theme to the latest stable versions.
4
Custom Plugin Compatibility Fixes
Resolved conflicts between WooCommerce updates and the custom Seed Bundle Plugin.
Staging-First Workflow
Provided a staging environment so the client could test every change before going live.
Clean & Scalable Code Delivery
Ensured all modifications followed best practices, making future enhancements easier and safer.
Result
✅ Reliable Discount & Bundle Logic
All discount rules and custom bundle configurations now work seamlessly across both front-end and admin, eliminating order errors and manual fixes.
✅ Faster, More Efficient Admin Operations
Auto-saved customer metadata and cleaner backend workflows reduced support time during phone orders and improved overall staff efficiency.
✅ Smoother Customer Experience
Shipping logic, category-page updates, and UI text refinements created a more intuitive shopping experience, leading to higher cart completions.
✅ Stable, Scalable WooCommerce Infrastructure
Updated plugins, compatibility fixes, and optimized custom code ensured long-term reliability and improved store performance.
Impact
Here’s a glimpse of the measurable improvements achieved after our optimization efforts.
Faster Backend Operations
Reduction in Checkout Errors
Increase in Successful Repeat Orders
Faster Page Load
From custom features to performance fixes, we build WooCommerce stores that run smoother and convert better.
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