Once your store on WooCommerce is up and running efficiently, the next step is to grow your user base.
Now, offering customers a special price is certainly a way to increase sales and memberships.
Customers like to feel special and receive a unique discount for products they are purchasing. But then the question is, how to you offer a benefit only to select customers?
For those of you wanting to create a special pricing model for customer groups in WooCommerce without the hassle of maintaining a membership plugin, an option would be to use a combination of the below plugins:
- Groups for WooCommerce
- Special Pricing plugin- Customer Specific Pricing
Let's see what features of the Groups and Customer Specific Pricing plugins make them ideal for creating specially priced groups.
Groups is a free, group-based membership management plugin that lets you restrict access by group and by user capabilities.
Essentially, the plugin lets you create groups, assign user rules and add members to the same. It intuitively adds customers purchasing any products to the in-built ‘Registered’ group.
Each group can be defined in a hierarchy and given different permissions. The parent groups have all the capabilities of the sub-groups added therein by default. The sub-groups however only possess though functionalities that are given to them.
Product access works in a similar manner. Only groups having the capabilities to access any product may see it.
The best part is that an unlimited number of groups can be created and members can be added to more than one group, provided the capabilities of each do not clash.
Groups for WooCommerce
Here's the connect between WooCommerce and the Groups plugin.
The extension Groups for WooCommerce allows for integration of the Groups plugin with WooCommerce. This allows you to sell membership access, manually grant memberships, integrate with Subscriptions to sell recurring membership plans and switch them as required.
An additional perk; you can create individual member coupons with the ‘Groups Coupons’ for your premium members!
Developed by itthinx, Groups for WooCommerce is well documented and has detailed information from the installation to all the minor capabilities that can be edited..
So far, so good.
The question still remains of deciding upon a special price for each of the groups that we have created and this is where a pricing plugin like Customer Specific Pricing comes handy.
Customer Specific Pricing
Customer Specific Pricing offers the singular functionality of appropriating variable prices according to individual customers, user roles and groups. This extension for WooCommerce integrates with Groups and lets you add discounted rates as per the membership level.
Simple in its concept, it gives you the opportunity to selectively reduce prices for premium customers or special groups. The plugin follows a priority order of:
- Individual Customer Based Price
- User Role Based Price
- Group Based Price
- Regular Price/Sale Price
Also, in case a customer is added to two different groups having two different prices for the same product, the plugin intuitively selects and displays the lesser of the two prices to the customer.
On the WooCommerce single product page, Customer Specific Pricing clearly displays the discount the customer is to receive as per his membership plan, making the special price visible at the time of purchase.
The plugin supports both simple and variable products but does not display the discount percentage; the discounted price itself is displayed directly.
And here's a killer feature, that helps you smoothly manage the prices of several products and groups at once- the ‘Pricing Manager’.
This feature allows you to add multiple products simultaneously for a given group with the old and the new prices. This saves having to add variable prices for every product separately.
Additionally, the plugin has several features like unlimited group-price pairs and easy, bulk import-export of product prices using CSV files.
Developed by WisdmLabs, the plugin is available at
- $35 for a Single Site License
- $45 for a 2 Sites License and
- $129 for two site Lifetime License
Creating groups with special pricing for your WooCommerce store not only helps you manage members effectively, but also works for targeted marketing. An integrated Group Based Discount functionality encourages your regular customers to be a part of your store and spurs your infrequent visitors to visit more often.
Smart coupons, bulk discounts and other incentives are great assets for promoting your products. An easy user interface makes the Groups for WooCommerce + Customer Specific Pricing solution a much simpler and more economical option.
Do you know of any other plugin that can be effectively used for this functionality? Let us know in the comments section below!