How Framework Investing Turned Zero Search Visibility Into 2,105% More Organic Impressions
More courses kept launching. Sales slowed & search stayed flat.
A rigorous options investing teaching platform looking to capture a niche options-aware investor community.
Framework Investing, founded by Erik Kobayashi-Solomon.
Framework Investing is an expert-led options trading education platform, offering online courses that help traders and investors navigate financial markets with advanced instruments and proven strategies. Erik built the platform around his own analytical framework. The material was strong; the job was putting it in front of the investors searching for it, and turning that attention into enrollments.
The founder's verdict after the numbers turned
Here's Erik's read on the partnership, in his words.
Speedy, responsive communication — I never have to wait when an issue comes up. High-quality work at a modest price. Wide range of services that let me focus on what I do best. I’m very happy to recommend WisdmLabs.
Erik launched new courses. But the audience never showed up.
Erik needed the site to do three things: rank well, look credible, and sell courses.
The new site had no organic footprint, the landing pages were losing the visitors who did arrive, and there was no audience base or social channel to fall back on. Visibility, trust, and conversion all had to be built from scratch.
- Organic visibility
- Strategic content angle
- Brand and social reach
- Landing pages that convert
- Credible course pages
- Visits into enrollments
The real question
The hardest alignment sat between Erik’s framework-first thinking and what the target audience expects to read, trust, and act on. Could the content keep his methodology intact and still speak the language searchers actually use?
All in all, it came down to these 5 non-negotiables.
A brand-new website with zero organic visibility had to start earning consistent course enrollments from search.
Key landing pages had to turn visitor interest into sign-ups instead of letting it leak away.
Content needed a clear strategic angle and structure to showcase USPs, not blend into everyone else’s publishing.
Brand awareness and social distribution had to be built from scratch, with no existing audience base.
Erik’s thought process and the audience’s needs had to meet in the middle, in every piece published.
The first decision set the strategy: visibility before sales.
Phase one built the foundation. Phase two scaled what the data proved.
01 · Rank Well
Content built on how the market actually searches.
A competitive landscape analysis mapped what works in the options education space. From there, problem-aware and solution-aware content matched real search intent, with comprehensive on-page SEO applied across blogs and key pages so discovery became consistent instead of accidental.
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Competitors decoded What ranks in options education, and why.
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Intent-matched content Written for how learners actually search.
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On-page SEO throughout Blogs and key pages, consistently found.
02 · Look Credible
Pages redesigned to be read, trusted, and acted on.
We redesigned the pages that carry the business, course landing pages, the about page, and the blog architecture, for clarity and conversions, while the tech team ran regular speed optimization underneath. Important pages became easier to act on, for users and search engines alike.
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Course pages reworked Clarity where enrollment decisions happen.
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Structure for both audiences Users and search engines served.
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Speed as a habit Regular optimization support, not a one-off.
03 · Sell Courses
Doubling down on what the data proved out.
We replicated successful content cluster patterns from top competitors, expanded into technical investment topics based on performance data, launched a LinkedIn distribution strategy for thought leadership, and added an exit-intent popup promoting the free course on the homepage.
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Clusters that compound Proven patterns, replicated deliberately.
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The technical pivot Deeper topics, chosen from the data.
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Distribution and capture LinkedIn reach plus exit-intent sign-ups.
From 798 organic impressions to 17,600 in a year, and still climbing.
More organic impressions
More website visitors
More active users
Blog impressions post-pivot
How it all came together
From invisible in search to 600+ keywords and climbing.
invisible, underread, stalling
798 organic impressions, 19 blog impressions
Key pages leaking visitor interest
No audience base, no distribution channel
indexed, engaged, compounding
17,600 impressions and 600+ ranking keywords
Active users up 84%, new users up 88%
LinkedIn building reach alongside search
Publishing plenty, ranking for nothing?
Build the visibility foundation first, then scale what the data proves. SEO that turns search into a real enrollment channel.
- See how new sites start earning search
- Explore SEO that compounds every month
- Learn how soon real SEO starts paying off
Tech Partners Driving Business Outcomes
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