How Bible Verses Everywhere Grew Conversions 171% With a Faith-Aligned Redesign
A default template hid the warmth the whole brand was built on.
A store that turns cherished Bible verses into decor families live with.
Bible Verses Everywhere, founded by Mark Brost.
Bible Verses Everywhere makes scripture tangible: vinyl wall lettering, decals, and personalized pieces built around each customer’s chosen verse, font, and layout. Mark founded the store around a clear aesthetic: natural, warm, and led by calligraphy. What the business needed was a digital presence that reflected that emotional value while supporting long-term growth through SEO, content positioning, and conversion-focused design.
The vision Mark shared before a single page existed
Here's the brand he asked us to protect, in his words.
This one felt really meaningful. We cleaned up the messy technical stuff first (SEO basics, speed, structure), then redesigned the key pages so the store actually felt warm and faith-aligned. The site is faster, easier to browse on mobile, and the client can now update things without breaking anything.
The products carried the faith. The website didn’t show it.
Mark's store needed a brand-true look, an SEO foundation, and a clearer path to buy.
The store ran on a default WordPress template with no visual connection to its message, SEO essentials like metadata, schema, and internal linking were absent, and neither the copy nor the user flow guided visitors toward a purchase.
- Faith-aligned design
- Calligraphy up front
- Emotional storytelling
- SEO essentials in place
- Copy that converts
- Smoother mobile flow
The real question
The store was operational, just not built for growth or differentiation. Could one three-month plan make it brand-aligned, SEO-ready, and conversion-focused at once, while staying true to the mission the products were made for?
All in all, it came down to these 4 non-negotiables.
The default template had to go; the site needed a visual connection to the brand’s message.
Missing SEO essentials, metadata, schema, and internal linking, had to be built from zero.
Copywriting and user flow had to start guiding visitors clearly toward conversions.
The visual and emotional tone had to reflect the brand’s faith-based warmth on every page.
A three-month plan tied the brand, the content, and the SEO together.
Audit the gaps, redesign the pages, then earn the search traffic.
01 · The Audit
A plan built from the gaps, aimed at faith-based shoppers.
We analyzed the site structure, identified content and keyword gaps, and built a clear SEO and UX plan targeted at faith-based shoppers, so every design and content decision that followed had a measurable reason behind it.
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Structure mapped What the site had, and what growth needed.
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Gaps identified Missing content and keywords made visible.
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Audience-first plan SEO and UX aimed at the right shoppers.
02 · The Redesign
Six key pages rebuilt to feel like the brand.
We redesigned six key pages, including Home, Category, and Product, delivering a modern, emotionally resonant interface with strong alignment between the visuals and the brand mission, so the warmth in the products finally showed in the store.
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Home, Category, Product The pages that carry the journey.
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Emotionally resonant An interface with the brand’s warmth in it.
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Mission-matched visuals Design aligned to what the store stands for.
03 · The SEO Layer
Heartfelt copy above, technical SEO underneath.
SEO-rich, heartfelt copy went in across key pages with four keyword-driven blog posts behind it, while metadata, headings, and schema were optimized, crawl issues fixed, and load times improved for a smoother experience.
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Copy with heart Keywords balanced against brand tone.
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Four buyer-intent posts Content reaching shoppers mid-search.
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Technical layer fixed Schema, crawls, and speed handled.
From a default template to 171% more conversions in three months.
Increase in conversion rate
Growth in organic traffic
More pages indexed
Faster page loads
How it all came together
A storefront as heartfelt as what it sells.
generic, invisible, flat
A default template with no brand connection
No metadata, schema, or internal linking
Copy and flow leaving visitors unguided
warm, found, converting
Six redesigned pages carrying the brand’s warmth
Search-ready foundation reaching faith-based shoppers
Clearer paths from browsing to personalizing to buying
Store working, but not telling your story?
We redesign the pages that matter and lay the SEO groundwork, so the right shoppers find you and feel at home.
- See what a brand-true redesign changes
- Explore pages built to finally convert
- Learn how redesigns keep your brand yours
Tech Partners Driving Business Outcomes
For 14+ years, we’ve partnered with ambitious businesses across industries that are investing seriously in growth and need websites built for what comes next.
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