Doing business online is no longer just about selling products. It’s also about how simplified and personalized the user experience is. Customers nowadays appreciate recommendations, easy selection, and quick checkout.
Creating a website is easy but optimizing it based on the needs of your customers can be a task you might need some help with.
That’s when one of our clients got in touch with us as they needed help in customizing their current website to sell eyecare products on a subscription basis.
Based in Singapore, Two Of A Kind is an eye care brand that focuses on making eye health uncomplicated, personal, and fun. They sell contact lenses and provide bulk orders of disposable contact lenses on a subscription basis.
Having selected WooCommerce as the platform of their choice, our client Darryn Tan, the founder and CEO reached out to us as he needed help in customizing the subscription of products based on the needs of the customer.
Since the company has a subscription model for bulk orders, our client, Darryn Tan had the following requirements with the overall goal to optimize the user experience
– Customize the subscription of products to offer pricing based on user selected attributes
– Migrate the old products to the new product bundles model
– Implement custom design to the product pages
Now, as the products have been set up with 3 associated attributes:
– Left Eye Power (27 values)
– Right Eye Power (27 values)
– Subscription Frequency
There were two main challenges that we faced while customizing the website for subscription based orders: