Magento has come a long way since its humble beginnings nine years ago. It is, no doubt, a very effective open source system, developed particularly for e-commerce websites.
So if you’ve finally taken the plunge and decided to set up your own online store using Magento, must say, it’s indeed a smart choice.
When every day, every hour, hundreds of new sites are created, how do you build your website’s presence out from the crowd? The answer is SEO – getting your website optimized for search engines. SEO plays a crucial role in your online store success because the higher your website ranks on search results, the more customer you can get.
So, even if you have a superstar product, compelling copy and an impeccable layout, but you miss out the SEO, it will have a detrimental impact on your business.
In Magento 2, a lot of things have been done to improve SEO and overall online marketing possibilities, but most of them are too basic and offer minimum to no flexibility when it comes to real stores and products. So, if you really want to hit the ground running then it’s best to invest in some decent extras.
We’ve searched high and low to bring you the five best Magento 2 SEO plugins that will supercharge your e-commerce store.
Magento 2 SEO Suite Ultimate by Mageworx is the first all in one SEO plugin for Magento 2 that dramatically improves out of the box SEO features offered by Magento core. This extension helps you boost your store’s ranking by letting you optimize the meta tags, meta titles and meta description of your e-Store for Google and other search engines. It also supports advanced Magento Rich Snippets, provides SEO for layered navigation pages and allows you to solve duplicate content issues, without any hassle.
This comprehensive and powerful SEO extension is what you need to make your Magento eCommerce store rock-solid.
- Solving duplicate content issues
- Advanced crawling and indexation settings
- HTML sitemaps/ Enhanced XML sitemaps
- Cross links for internal linking structure
- 11 SEO templates to optimize meta data
- Hreflang tags support
- SEO for Layered Navigation pages
- Extended Rich Snippets
- SEO Redirects
- NEW Advanced Breadcrumbs
- NEW Pager Optimization
Advanced SEO Suite is a robust Magento extension that is jam-packaged with a complete set of tools to help you perform effective on-page optimization with ease.
It helps in improving your store’s visibility across popular search engines by letting you optimise your e-store for specific/relevant keywords, generate and upload HTML and XML sitemap and eliminate duplicate content.
With this extension, you can even control the access of web robots to specific pages and robots.txt of your Magento e-store to make your search engine performance at par.
- SEO page analysis at a glance with SEO Toolbar
- Automated Cross-Linking
- Powerful SEO Templates
- Built-In Robots.txt Editor
- advanced Sitemap for Google in HTML/XML format
- Flexible rich snippets
- Smart Redirects Interface
Adding layered navigation to your Magento 2 store is incredibly important for your SEO as the search engine friendly URL’s and AJAX filtering improves the customer experience of your online store thus giving you a benefit in the search engines.
Although layered navigation is available in Magento 2 by default, it is not flexible enough to comply with modern eCommerce requirements.
Improved Layered Navigation for Magento 2 by Amasty, extension completely revamps the default functionality. It provides some top-notch features that make navigation on your website fast and convenient, making it more user-friendly.
- Fast AJAX for seamless product filtering,
- Adjust store menu and product filters display to your needs
- Generate SEO-friendly URLS and custom brand pages
- Sliders and widgets for numeric attributes
Adding Rich Snippets to your Magento 2 store has SEO benefits as well as conversion benefits.
Google Rich Snippets for Magento 2 by Amasty, is yet another extension that you can use to get your e-commerce website rank higher in search engines, such as Bing, Google, and Yahoo.
It creates breadcrumbs, generates advanced rich snippets (including organization’s name and logo), displays search input box right in search results, shows such product data as rating and price, that not just improves website’s visibility but the overall user experience too.
Display search input box in search results
- Breadcrumbs for rich snippets
- Stock availability tag
- Faster website indexation
In the land of SEO, there’s a saying: “Content is King”. This is simply due to the fact that search engines can index content the best and thus content is still the main factor for ranking on a keyword.
Hence, we strongly recommend not to ignore this Magento 2 SEO improvement. As for the best blogging solution, it is definitely WordPress – the best SEO and content management platform available.
And the best way to add a WordPress blog to your Magento store is with Magento 2 WordPress Integration from FishPig.
- Associates your blog posts to Magento products, categories and pages and displays these associations on your store.
- Uses popular WordPress plugins like WordPress SEO by Yoast and much more
- Full integration of WordPress into your Magento theme
It’s absolutely imperative that your SEO work is time-effective and cost-effective. The last thing that you want is a wild goose chase. These are some beneficial SEO extensions for Magento eCommerce websites that will make your site be well-known in search engines and build your website’s branding.
Did we miss a good Magento SEO extension?Are there any that you swear by? Let us know in the comment section below.
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