I still cherish an old coffee mug my best friend gifted me years ago. You know what’s special about it? She custom-made it with pictures of both of us. Yes a personalized coffee mug!
We all love owning personalized products. I mean who doesn’t? We can make a generic product completely unique to us- be it creating t-shirts, badges, mugs, coasters or anything.
Today, customized products are trending in the e-commerce space, as they help gain customer loyalty and engagement. More and more brands are turning to providing customized products and services to their customers.
An example is Trek – one of the biggest cycle brands – that enables cyclists to build a custom bike right from the ground up.
Why should you sell personalized products?
- Personalized products help you target niche audiences and lower competition by providing an additional layer of uniqueness
- Helps you generate new and creative ideas
- Elevates customer loyalty and engagement
- Drives more traffic, boosts your revenue thus building your brand
How to sell customized products on WooCommerce?
If you are looking to sell products on your WooCommerce powered online store, then you’re at the right place.
A plugin called Product Enquiry Pro can help you add this functionality to your WooCommerce store quite easily, so you can start accepting customized product orders.
Are you wondering what it does? Well, the Product Enquiry Pro plugin comes with a quotation functionality i.e it lets the customers enquire or request quotes for the products they are interested in, lets you set the prices according to their requirements and negotiate the same with your customers.
Now without further ado, let me walk you through the process of using PEP plugin to sell customized products.
Setting up PEP to sell customized products
PEP gets installed on your WooCommerce just like any other WooCommerce plugins.
After you activate it, just head to the Product Enquiry Pro tab in the menu and enable the enquiry or quotation option. Enabling this option, will replace the “Add to cart” button with a “request for customization” button. So, whenever a customer wants any product customized, he can just click on the “Request for Customization” button and send across his requirements and other related queries to you.
PEP also gives you the option to set prices or enable direct purchase for certain products. This can be useful in case you want to sell customized products as well as products with fixed prices. This can be done on a per-product basis as shown below.
Now it can happen that a customer may want quotes on multiple products or services. And sending out a quotation for each and every one of them can become tedious. But PEP has a solution for this too. With the multiproduct enquiry option, your customers can send a single quote for multiple products all at once thus saving both yours as well as the customer’s time.
When a customer sends a quote, as the admin you’ll receive all his information as well. Moreover, you can view and manage all your enquiries and quotations in a single window from the admin panel.
On receiving quotes from the customers and after analyzing all their requirements you can come up with the prices accordingly and send it to them. Now some customers can be really tough to please. And PEP even has a provision where a customer can either accept or reject any proposal. What if he rejects any quotation? Well in that case, you can always create and send new quotations till the customers feel satisfied.
PEP is not just limited to selling customized products.You can even sell customized services using PEP just by listing them as products.
PEP easily lets you and your customers put forth your points (quotes and enquiries) in an effective manner thus leading to a smooth flow of communication, crucial for successful business operation.
By giving your customers the design-it-yourself option, you not only get to boost your revenues but also stay connected to your best customers and gain much needed in-sights from them. And you can do all these and a lot more using PEP!