Administrators can customize pricing based on the user, group, or roles. This means that the price of a product can be adjusted depending on the specific customer or customer segment.
For Example.
- Imagine you want to sell a product, such as a “Black Fedora Hat,” at different prices to various users. Here’s how it can work:
Imagine you have three different users on your site:
- Bob – A regular site user.
- Alice – A reseller (a user assigned the role of “Reseller”).
- Jane – A member of a special customers’ group.
Each of these users interacts with your site differently, and therefore, you may want to apply different pricing strategies. For example:
- Alice, the Reseller: Since Alice resells your products to make a profit, you might want to offer her a discounted price. Let’s say, for a particular hat, you decide to sell it to her for €8.00.
- Jane, the Special Customer: Jane belongs to a special customers group, which might entitle her to a slightly discounted price compared to regular users. You could set the price for the same hat at €9.00 for Jane.
- Bob, the Regular User: Bob, as a regular site user, will purchase the hat at its standard price.
You can set up Customer-Specific Pricing (CSP) rules to implement this tiered pricing strategy. These rules will automatically adjust the price of the hat based on the user’s role or group, ensuring each user pays the appropriate amount.
By defining CSP rules as shown below, you can effortlessly manage and apply these pricing variations, enhancing user experience and optimizing your sales strategy:
- Bob (Normal Site User): Standard Price
- Alice (Reseller Role): €8.00
- Jane (Special Customers’ Group): €9.00
This approach not only personalizes the shopping experience for different user segments but also helps you maintain competitive pricing structures tailored to various customer needs.
- Refer ‘How to add new groups & users to the groups‘ to know more about group-based pricing.