The plugin follows the following order of priority Customer Based Price, User Role Based Price, Group Based Price, Regular Price with customer based price getting the highest priority. So if a user belongs to a group as well as a role to which custom prices have been applied then the user can purchase the product at the price set for the user role assigned to him.
What happens if a user belongs to a group as well as a role to which custom prices have been applied?
Updated on September 23, 2019