Some time ago during a brainstorming session we realised that over time we had written a heap of absolutely valuable content on our blog, which could be absolutely useful to developers and end users alike. But we were just not able to increase the outreach of this content. While the website visitor graph was not going in the downward direction it wasn’t going up either. The graph had almost plateaued. That’s when we embarked on our mission to keep readers coming back for more. A major player to help us make progress in achieving this mission was the exit intent popup. (which has been developed by one of our very own developers).
Here’s a Lowdown
Our path before finally implementing the exit intent popup was riddled with many questions and hurdles. So, let’s take one question at a time and address how to use the exit intent popup effectively.
QUESTION NO. 1
While we had an option using which readers could subscribe to our newsletter we realized that we weren’t actually successful in capturing the user’s attention to subscribe to the newsletter. So the question was how to lead a users to subscribe to newsletter?
The Fix: In order to address this issue we decided to make the subscription option more intuitive and that’s where the exit intent popup comes in. With more people subscribing to our blog we could send regular updates to readers and thus increase the outreach of fresh content on our blog and keep our readers coming back for more. So first issue solved…….hurray 🙂
The Takeaway: Make newsletter subscription an intuitive process using the exit intent popup.
QUESTION NO. 2:
But with the exit intent popup idea arose another query. (oh yes our team has a lot of queries….along the length of the post you will realise that). So coming back to the query or should I rather call it a hiccup we realised that while our niche is WordPress we write on a diverse ecosystem within WordPress. Sending out newsletters on such diverse topics to all users would only just vex our users leading them to the dreaded UNSUBSCRIBE button!
The Fix: What we needed to do in order to address this issue was to provide different exit intent popups for various ecosystems. So now if a user is on a page which is talking about LMS he will get regular updates on anything new that might be there in the online LMS space.
The Takeaway: Don’t bombard readers with irrelevant newsletters. Stick to their field of interest and the’ll keep coming back. Try to take it a step ahead and be sure the user will hit the unsubscribe button.
QUESTION NO 3:
Another question that we had in mind was why would a reader want to subscribe to our blog?
The Fix: It’s important to give the user readers some incentive to subscribe to your newsletter. So ask yourself a question, how would a reader benefit from a newsletter? For example we promise our WooCommerce readers to update them on the latest WooCommerce plugins to enhance their website.
The Takeaway: Give the readers something substantial, for them to go ahead and subscribe to your newsletter. It does not necessarily need to be relevant updates. It could also be a free guide on something you specialize in, a discount coupon or a free service. Just about anything that you think will be useful to the reader…the keyword here being useful.
Exit Intent Popup: Definite Don’ts
1. Don’t Display Popup Repetitively
The popup should ideally be displayed to the user only once in every session. The first time is enough for a user to figure out what he wants. So whatever your pitch is, be it asking the user to subscribe or taking the user to other relevant blogs do it only once. Ok fine! I get the feeling you don’t seem to agree so display the popup a maximum of two times. Anything more will only be annoying!
2. Don’t Overdo the Popup Message
Readers have a very short attention span. So, keep the message short and crisp so that the user does not have to read much or understand much before taking the next course of action.
3. Don’t Make the Popup Jazzy
Keep the popup simple. Anything that is an eyesore would lead the customer to the close tab button.
4. Don’t Remove the Close Button on Popup
If you think a definite way of getting the website visitors email address is by not giving a close popup option then you are so completely wrong!! This action to leads the vistor right out of your website never to return.
The host of opportunities are varied. You can use the exit intent popup to lead user to either join a social networking community or download some document or simply redirect them to a new page. However, the important thing here would be to capture the user’s attention without actually coming in the user’s way. Your intention all along the way should be to make the exit intent popup intuitive and not irritating!
If there’s a particular scenario you intend to address and need some tips, feel free to contact me through the comments section and I shall be happy to help 🙂