‘Holiday season’ is a phrase that gets everyone in a cheery mood. And why not? It symbolizes love, gatherings, family, celebrations, feasts, and best of all, Gifts! Most of us prefer to shop for gifts online because of the thousands of options we find. And the best part? Sales! Online stores are in celebratory spirits around the holidays with all the discounts they have going.
Statistically, sellers see close to a 20% increase in business around the holidays. And hence, it is the best time for sellers to focus on sales and get their business climbing the scales!
‘Tis the Season to Sell!
Let’s get something right, almost every seller is going to get more sales during the holidays. Hence, giving your buyers a memorable experience matters a lot. There are many ways to attract people to your online store and encourage to buy their gifts from you.
But there are a zillion other sites competing with you for those same visitors; if someone has a bad experience at your e-store, then your competitors are going to get your share of the pie.
But fret not, because there are many ways in which you can put yourself on the map using WooCommerce to your advantage, and making sure everyone has a jolly good time along the way!
Getting Them Sales Up!
What are your buyers seeing?
WordPress offers many holiday-themed themes that you can use during the season. These themes add a dash of cheer to your website, making it more in-keeping with the festivities and giving your visitors a reason to smile. Some themes that you could use are –
- Festively
- The Moon
- Mist
- WinterDream
- Christmas Joy
- Dancing in the Moonlight
- Spirit
- Mistletoe
There are many more themes on WordPress. Do a little browsing and you’ll find ones that you love.
Creativity in Creation
Let’s talk about product bundles. A popular fashion brand is running a “Create your Halloween Party Look” campaign on its online store. You get reward points or discounts for creating a complete look by buying attire from the site. Or an arts and crafts website is giving discounts if you buy more than 10 back-to-school supplies.
In the first example, the website has a “create your look” sale, where you get a discount if you buy a complete outfit. In the second case, the more back-to-school items you buy, the bigger the discount. These are examples of product bundles where buyers can customize their bulk purchase.
Customize Gifting
This entails allowing your buyers to create a neat little gift box of assorted items specially chosen by your buyers. Gift boxes basically give buyers the power of customization. When buyer customizes a gift box, they are crafting it specially for a person they care about. They can proudly say, “I picked all this out for you!” This makes them feel special and in control.
There’s nothing better than gifting a loved one a customized gift box for the holidays, and you can offer your buyers this amazing way of shopping during the holiday season. One way to do this is to use the Custom Product Boxes plugin for WooCommerce.
All said and done, letting buyers create customized gifted boxes of assorted, specially-picked out items will definitely boost your holiday sales.
A l’il something Extra
Here are some bonus strategies to boost your holiday sales.
Hourly Sales
Having sales by the hour is a good way to get customers going to for the shopping cart! For example, all electronics are 75% off for just 2 hours. This puts the scarcity factor into play, and buyers rush to purchase their favourite items.
Grouped Sales
A buyer wants to buy Game of Thrones t-shirts or animal cartoon mugs in bulk. You can add 10 different GoT themes shirts or mugs with different pet cartoons to the cart in one go. And give a discount too!
Chained Sales
These sales probably top everyone’s list of favourites! They go like this – if someone buys a pair of top-end sneakers, you throw in socks and laces for free. Who wouldn’t love that!
Sales with a Countdown
Everything HALF OFF for 05 hours, 03 minutes and 34 seconds. Get it Now!!
Put a timer on the sale and encourage buyers to purchase immediately.
Spread the Cheer…
Holidays are the best time of the year to boost your revenue and spread some cheer among your buyers. And creating gift boxes is the best way, because it makes buyers feel special. And there’s no feeling greater than that, especially around the holidays.
So don’t sit around for a festival to roll in. Get moving before that and gear up with this powerhouse strategy that will be a winner!
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