WooCommerce is one of the best e-commerce development platforms out there. Part of the reason is the options one has to make their e-store perfect— options in the form of styling, scalability, search-optimization, management, etc.
The best part is that almost every functionality can be added using plugins— may it be marketing or merely speed optimization. And when it comes to increasing revenue & sales, there are several WooCommerce plugins to do just that.
We’ve picked nine of the best ones out there. Here’s a look.
A simple way to increase the revenue of your e-commerce store is by clearing people’s doubts. People refrain from buying certain products due to several reasons such as unjustifiable-pricing, bad reviews, inability to negotiate for a better deal (which is possible in the offline market), etc.
If all these questions are solved for them, the probability of them buying from your store increases.
And one simple plugin that can help you do that is Wisdm’s Product Enquiry Pro. As the name suggests, potential buyers can ask more about a specific product, and you have a chance to convert the buyer. They may ask anything like ‘When are the blue color socks going to be in stock?“ or “Can you give me a discount if I buy three of these?”. Just answer those queries and increase revenue.
All in all, it’s like a live receptionist answering through chat; just that each product has its individual chat.
OptinMonster puts things best:
“By now you know that online visitors have a pattern: find, read, leave.
And, you know that 70% of those visitors will never return. That’s why you’re here, right?
You want the best WordPress popup plugin to help you get those site visitors to stay on your site longer, buy something, or at least sign up for your email list so you can market to them later.
First of all, if you don’t have a blog for your WooCommerce site, you need to have one. Secondly, if you have one, you must have OptinMonster to build an email list or increase conversions.
OptinMonster is an opt-in plugin available for WooCommerce as well as other e-commerce platforms. It helps you design beautiful opt-in forms that help you collect leads and increase conversions. Moreover, all the information collected through OptinMonster can be used in the future to market new products, which obviously brings in revenue and recurring customers.
P.S. Of course, several email marketing platforms such as MailChimp provide this functionality, but when a product is entirely focused on just one thing, it will be undoubtedly better. And OptinMonster is one of the best because of the sheer options it provides to collect leads.
There’s no marketing more powerful than word of mouth, and referral candy enables you to wield that power.
To sum up, the concept of referral candy and its significance in increasing your WooCommerce store revenue, let me share a Mark Zuckerberg quote:
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”
That’s it?— the functionality of ReferralCandy and the most convincing reason to use it.
It’s an e-commerce marketing automation platform that emphasizes on omnichannel marketing.
“Omnichannel marketing is the use of digital and/or traditional marketing channels to send a relevant message to a brand’s customers regardless of the customer engaging with the brand, or the channels used to engage.”
In short, Omnisend combines multiple marketing channels such as email, social media, SMS, etc. and gives a seamless experience to the user instead of being pushy. A perfect combination to increase revenue.
The four plugins mentioned above mostly focused on marketing. This is a bit different because it has nothing to do with marketing but everything to do with sales.
Pickplugins’ product slider focuses on the UI/UX aspect of your store. This plugin helps you implement beautiful looking, interactive sliders for buyers to scroll through products in different categories.
“Simple is better.”
The name itself describes its functionality, the plugin skips the cart page and lets customers directly proceed to checkout and purchase.
Wisdm’s dynamic pricing plugin is another plugin that can boost your conversion rate, i.e., revenue. Again, as the name suggests, this plugin can enable the admin to customize pricing for individuals and groups. You can set special prices for your loyal customers or wholesale buyers, offer discounts on product categories, and more.
When it comes to WordPress search, it can be pretty limited. And, even if you have a product on your WooCommerce store, interested buyers are bound to miss out on it if they can’t find it. An advanced search plugin like Relevanssi can connect people with the product they’re searching for or show options.
Reviews are a major conversion factor. But instead of having plain, simple looking WooCommerce Reviews, you can go for custom styled reviews with WP Review Pro. WP Review Pro takes the reviewing process leaps further by capturing detailed feedback, allowing review-based product comparison, and making way for some social love!
WooCommerce – being an extension to WordPress- has allowed developers to build products on top of the platform. The result? Many impeccable plugins have been built to make a significant difference in how e-store owners operate their stores.
Right from a simple checkout plugin to an omnichannel marketing platform plugin, everything’s available for stores powered by WooCommerce.
Out of the plugins we discussed today, which ones did you find fascinating? Or which one do you think should be on this list? Let us know in the comments below. We will discuss and try to add your recommendations to the list. 🙂
Juhil Mendpara is a copywriter and a content writer helping businesses convert words into sales and lead. In his free time, he loves to scroll through memes and share them. You can know more about him on his blog or follow him on Twitter.