Making decisions is tough.
I’m not talking about buying a new car. I’m talking about decisions that could affect your business. Like making a new purchase, partnering with a company or outsourcing a project.
Decisions like these are never easy. Over analysis can sometimes give you brain fog.
As part of the Business Development team at WisdmLabs, I’m in fact on the other side of the equation. I do not outsource projects, I undertake them. But essentially the crux is the same. I have to make decisions in the best interest of the client and the company.
What helps me, is the experience of having worked with numerous clients. This helps me assist potential clients, and inquirers easily.
Understanding how the buyer mindset works, can help you too, to make similar decisions.
The WordPress Customer Buying Cycle
Most clients spend a lot of time framing their requirement. They are unsure of what they need, and carry high expectations. This invariably increases their buying cycle time. Understanding how the industry works, and using the right tools to research can seriously help buyers cut down on their buying cycle time.
Now, when it comes to buying software in WordPress, the buyer is usually knowledgeable about WordPress, the powerful open-source community and abundance of development support. He/she does not need to be sold on the platform.
The PROBLEM… arises due to commoditization of software.
If I have to describe generically, the buyer usually dives right into looking for a solution for the need.
This picture says it all.
Since, WordPress software is available cheap (due to the very nature of plugin development), the buyer wants to go in for the kill. He/she quickly skims through the features, checks out a demo (if available), and makes the purchase.
Then there’s of courses the DIY (Do-It-Yourself) trials and tribulations!
In an ecstatic and jolly mood, the buyer installs and activate the plugins, checks the settings and starts experimenting.
For the vast majority, the plugin might fit the need. But then, there are those unlucky few, who run into incompatibility issues, and slowly reach the enlightenment that the required functionality is missing or interpreted wrongly. Uh oh! 🙁
But hold on, at this stage these buyers still have hope! – The “Hope” of getting technical support!
It is only when this brick falls, the buyers look out for WordPress developers and WordPress companies with specializing in their domain of interest.
To save you- the buyer- all this time and effort, I’ve come up with a 6 point guide which can make things simpler. It’s not foolproof strategy, but it surely can simplify the buying process and make it efficient.
6 Point Guide to Buying WordPress Software Like a Pro
#1 DO NOT GO IN FOR THE KILL
Unless you are an experienced buyer of WordPress software and have little money value of time, do NOT go in for the kill! Think about the bigger picture of what needs to be achieved on the project and see if a particular plugin or theme fits into this scheme of things. You will usually solve 50% of your problems by analyzing your options carefully, and seeking expert opinion. Remember, consultation services can help.
#2 SUPPORT DOES NOT EQUAL PRODUCT CUSTOMIZATION
Do not make product purchases with the notion that product support is a front-end for product customization. Support is there to help you in case something goes wrong, not to make something that you think is “wrong”, right!
#3 GOOGLE SEARCH IS NOT RESEARCH
When in the process of Google search doing research for a plugin, study each feature. Think whether it will still be relevant 5 years down the line. I’ve seen many clients using plugins that are an overkill for their system. They do not think of removing them because they worry that their site will break. Do the research, and don’t get stuck in such a situation.
#4 SOLVE YOUR MOST IMPORTANT REQUIREMENT FIRST
In the process of shortlisting plugins and themes for your requirement, start from the core, and go in the outward direction. For example, when creating an eCommerce website on WordPress, think of the e-commerce plugin you want to go with, say WooCommerce. Then start looking at the themes. If you start looking at themes first, you might end up picking a theme which does not support WooCommerce.
#5 CUSTOMIZATION CAN WORK OUT CHEAPER
It does not always take 10 different plugins with a theme to solve a problem. When you have a mental road-map of the site in place, and are looking for certain results, using a different plugin for every feature can cause a whole lot of issues during development and later on with respect to updates, add-ons etc. Here the best option is to keep some core plugins as default, and custom build around them. Trust Me, when I say this, it works out to be a whole lot CHEAPER and BETTER!
#6 TAKE EXPERT HELP
Last, but not the least, when your mind goes blank- Take EXPERT HELP! It’s what we are here for 🙂
Well, these are some more points based on my experience. If you have views which differ from mine, or have something additional you would want to share here, the comments section below is now open for business. 🙂