Gone are the days when events were planned with whiteboards, diaries, planners, or spreadsheets and PPTs. The world is moving on from word-of-mouth and power-of-the-pen concepts for creating event experiences, with some seriously cool technological innovations that will give your events that edge above the rest.
If you are already in planning mode for your events in 2018, then you had better check out these 5 awesome technologies. Make your event experience the best there has been yet with these innovative inventions.
5 Event-Shaping Technology Trends to Watch Out for in 2018
Folks all over the world have become increasingly tech-savvy, with demographics of all age groups and walks of life owning and operating gadgets for all kinds of purposes with ease. The 5 tech trends that we are about to mention may require some gadgets for an enhanced experience.
Without further ado, let’s get to it.
#1 The Omnipresence of Mixed Reality
What would you say about people attending your event from their homes? Or on their travel journey? The reaction would probably be a mix of “Huh” and “Awesome” right? Mixed reality makes this possible, enabling greater event attendance and a unique experience for everyone who visits. Augmented Reality (AR) and Virtual Reality (VR) are a part of this concept. They aren’t novel inventions, and have been seen around; like Google’s Daydream VR, for instance. This real time collaboration between actual and virtual (digital) objects will allow your attendees to virtually attend the event with the feeling of actually being there. The entire event will unfold as it is in front of their eyes, with the only difference being that they are experiencing it virtually.
#2 Live streaming – Real Time Event Fervor and Reach
Not everyone will own VR or AR equipment because, let’s fact it, it is an investment. The cheaper and more popular alternative to this is live streaming. Whether it is via drones, on social media, or any other way, live streaming is a really powerful way to boost event attendance and tell more people about it. Drones that have 4K cameras installed in them can stream the event to people’s social profile feeds as it unfolds. Crowd streaming, which takes the concept a notch higher, encourages attendees to share their event experiences in real time. Others join in too, taking the event attendance to an all new high. And because so many users are talking about it as it happens, there’s a greater level of trust and credibility surrounding the event.
#3 Personalization to Boost Loyalty
Personalization means giving users what they want, when they want it. Although this sounds far-fetched or difficult, it is actually possible and almost everyone is doing it too. Google’s predictive analysis algorithm offers suggestions depending on your search history and trends. It picks up your preferences to show you more relevant information.
The same can be done for events, like creating personalized offers and invites. Creating clever email campaigns that are timed perfectly and interspersed with activities, offers, and discounts can help get the most out of your efforts. Personalization is the future of online marketing, so why not make the most of it? Offer your existing email listers something extra for their loyalty, or create interactive mini-events urging people to show some love for the event or participating artistes. Keeping in mind what’s trending and what the folks love will help you create an effective personalized event experience.
#4 RFID – a Seamless Solution
RFID (Radio Frequency IDentification) is a part of meeting planning automation, which are software platforms that ease the process of event planning, prevent communication gaps, errors, problems with scheduling, and improper operational execution. RFID tags have been used at some popular events and fests in the past, like Coachella.
The RFID strips can be placed on a small wristband that attendees can wear. This strip will have a tag that will store all the information relating to the attendee’s ticket, tier (if any), name, age, and other information that’s needed to attend independent performances at the event. This will save you the hassle of recording the required info for every single person.
#5 Data Analysis to Measure ROI
Using event planning software and technology makes it easier for planners to collect huge amounts of conclusive data for measuring the event’s ROI and predicting attendance, demand, and resources required. Every piece of technology that’s involved in the event, like cameras, sensors, drones, social media engagement, can help analyze the ROI of the event. This becomes easier also because events today are very niche and specific.
It also helps with efficient management and logistics. The crowd attendance, density, and even engagement can help assess whether more tickets are needed, supplies need to be re-stocked faster, or some on-the-spot, real-time communicative solution has to be found. This will help planners manage the crowd better and keep attendees happy while making sure the event goes off without a hitch.
Event planning technologies take a lot of load off event planners and organizers, enabling them to pull it off successfully. Managing operations on such a large scale, making sure nothing goes wrong, nothing falls short, and everyone is happy is no mean feat. Technological intervention is a blessing.
So if you want to create some powerful, popular, and memorable events in 2018, then take heed of these trends!