If a visitor is interested and happy with the content you have to offer, chances are he would more likely be willing to subscribe to updates from your site, or share your content on the social media. An interested reader can be identified by the time he spends on your site, by the interest he shows in the content you offer.
Pop up forms offering subscriptions can be intrusive. This is the reason, you must have noticed several sites offering call-to-action buttons, on boxes which appear on viewer scrolling. A viewer scrolls when he is interested in what he is reading. The functionality, of a scroll triggered box, is provided by the Scroll Triggered Boxes plugin.
The Scroll Triggered Boxes plugin is a very easy to use plugin because it has only one feature. It does exactly what it says, shows a box when a user scrolls. The interface is based on the basic WordPress layout, thus it is easy to use and follow.
Using a Scroll Triggered Box Plugin to offer a Subscription Form
Lets take an example, to show a subscription form on a viewer scrolling. Before displaying a subscription form, you need to create it. This can be done using any form plugin, like Contact Form 7. Alternatively, if you were thinking of integrating an email marketing service provider, you could refer: How to create subscription boxes using MailChimp for WordPress Plugin.
- Install and activate the Scroll Triggered boxes plugin.
- Add a new subscription box.
- Place the shortcode of the subscription form inside the box.
Style the Scroll Triggered Box
There are several options provided for the scroll triggered box.
- You can style the colors of the box, like background and text color
- You can choose which pages the box should be displayed in.
- You can also set the ‘Trigger Point’; the trigger point is basically the point at which the box should be displayed (the more the %page height, the later it will be displayed).
Display of the Subscription Form
When a visitor opens a page and scrolls, the subscription box will be displayed at the appropriate time (provided you have not excluded the page or post from displaying the box )
Scroll triggered boxes are a subtle and appropriate way to display call-to-action buttons. You could similarly place social media sharing buttons on such boxes. You could also use them interestingly, to advertise sales and offers on your site. They can certainly help you increase subscribers, because you are targeting interested readers.