Is your head spinning from all the ‘Best WooCommerce Plugins’ advice on Google?
I’ve been there too.
I scurried around the web. Scanned a few subheadings here. Read half a blog post there. Scrolled through endless listicles that left me with nothing but bigger doubts about which extensions to invest in.
Finally, I decided to zone out of all the online advice for a bit, and take one step back.
Would the ‘best’ WooCommerce extensions guarantee that my site will be better than it was earlier?
What I needed was a structured approach. I needed to identify and upgrade one element at a time on the website.
So, that’s exactly what I did. I made a list of things that could be improved and looked for the right solutions for the job – ones that get the work done and fit my budget.
And guess what? It totally worked!
Want in on my learnings? Here you go…..
Simplify Your Customer’s Purchase Decision
No, I’m not talking about hiring a UX specialist.
I’m referring to the little but obvious functionality changes that you need to make.
The primary goal of every eCommerce website is to enable sales.
Your customers are impatient; they have plenty of other options; and, they’re extremely choosy about what they buy and where they buy from.
Unless you play a conscious part in helping your users make a purchase decision, it’s going to be really hard to thrive in today’s competitive market.
Here’s a list of some things you can easily implement and nudge your shoppers towards making a purchase:
#1 Make It Extremely Easy For Your Products To Be Found
WooCommerce Extension: Products Filter for WooCommerce
Believe it or not, the success of your eCommerce website hinges on features like this one. You can see for yourself by checking your analytics.
What’s the ‘eCommerce conversion rate’ for users who utilize your site search engine or product filter? The numbers may surprise you
Now, the basic default WooCommerce Product Filter looks somewhat like this.
|Product filter for WooCommerce helps you turn it into something that looks like this.
That pretty much sums up what the plugin does for you.
If you’re looking for more flexibility, you can always use the plugin’s API and customize it.
- The basic version of the plugin is available for FREE on the WordPress plugin repository.
- You can purchase the premium version of Products filter for WooCommerce on Codecanyon for $34.
#2 Set Up an Inquiry and Quotation System
WooCommerce Extension: WISDM Product Inquiry Pro for WooCommerce
Just recently, I was trying to order a new pair of earphones for myself.
I knew exactly what I wanted – the brand of the earphones, the model number, the color I preferred, the cost, everything.
The most critical factor for me in order to make a purchase, however, was the delivery date. I had a trip to take that weekend, and it was extremely critical that I received this pair of earphones before I left.
On the first website I came across, there was no way for me to find out whether I’d receive my package in time.
The general ‘Contact Us’ wouldn’t be of use, because I couldn’t afford to wait for a response. I had to make the purchase ASAP as I needed the package to arrive soon.
So, my immediate instinct was to check if amazon or any other marketplace would deliver faster.
Your potential customers have loads of questions that are specific to their needs. Questions that you cannot always answer through your product descriptions.
The WooCommerce Product Enquiry Pro plugin helps you retain customers and get in touch with potential ones. You can talk to prospects, negotiate pricing deals with wholesale buyers, and connect with leads across any device, any time.
- The FREE and premium versions of the plugin are available on Epitrove. The premium version will cost you $79 per year for staging and production.
PS: I suggest you check out the primary product page of WISDM Product Enquiry PRO to get a complete idea about the product and its features.
#3 Make Product Details Easily Accessible
WooCommerce Extension: WooCommerce Quick View by YITH
Have you heard of the ‘3-Click Rule’ for UX?
For years, User Experience designers have been conflicted about whether or not there should be a limitation on the number of clicks required to complete a particular action.
However, there’s one thing they all agree on: Improving the usability and experience on a website.
To that end, making your customers open the entire ‘Product Page’ when all they want to do is take a closer look at the ‘Product Image’ is just not ideal.
The WooCommerce Quick View Plugin helps your users discover all the necessary information, without leaving the ‘Shop Page’.
In fact, you can even have an ‘Add to Cart’ button on your Quick View to help them easily make a purchase.
Limiting the number of unnecessary clicks and the pages that need to load, is a great way of enhancing your site’s usability.
- You’ll find the basic version of this plugin for FREE on the WordPress plugin repository as well.
- I personally prefer using the paid version of WooCommerce Quick View which is priced at $59.99 per site.
#4 Showcase Your Products Effectively
WooCommerce Extension: WooSlider
I’m sure you’ve heard about how good quality product images are extremely important for eCommerce stores.
Once you have that covered, the next step is to display and showcase these high-quality images effectively.
The WooSlider plugin will help you set up product picture slideshows, and give you full control over aspects like transitions, directions, sliding speeds, and pagination controls.
- The annual subscription of WooSlider will cost you $49 a site.
- WooSlider Products Slideshow, an addon to this plugin will help display your products in a neatly designed, responsive slideshow at the cost of $29.
#5 Upgrade Your Reviews and Rating System
WooCommerce Extension: YITH WooCommerce Advanced Reviews
- Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center)
- 72% of customers don’t take action until they have read reviews (Testimonial Engine)
- Displaying reviews can increase conversion rates by 270% (Spiegel Research Center)
- Given two products with similar ratings, consumers are more likely to buy the product with more reviews (Psychological Science)
Need I say more?
No matter what you’re selling on a WooCommerce website, the ratings, and reviews of your products play a major role in influencing purchase decisions.
The YITH WooCommerce Advanced Reviews helps you take WooCommerce’s basic review functionality a few notches higher. It lets you represent your reviews graphically, adds rich snippets to reviews, supervises them, and even customize the look and feel of your reviews.
- The can download the basic version of this plugin for FREE.
- You can also choose to go with the premium version of YITH WooCommerce Advanced Reviews which is available at a price of $79.99 for a single site.
#6 Customize Your Checkout Page
WooCommerce Extension: Checkout Field Editor
We don’t want to see any abandoned carts now, do we?
The most obvious among all the other things that could help reduce abandoned cart rates is your checkout process.
The default WooCommerce Checkout Page looks somewhat like this:
Now, you don’t need a UX expert to tell you that it can be improved. The problem, however, is again, executing this change.
Editing, removing or adding even a single field will need you to get your hands dirty with the code.
The Checkout Field Editor by WooCommerce will help you make these changes with the click of a few buttons. Here’s an example of what you can accomplish using the plugin:
The design and placement changes that you can observe in the above image have been customized by our in-house WooExperts.
- This extension is priced at $49 per site on the WooCommerce plugin store.
#7 Automate Currency Conversions
WooCommerce Extension: Currency Switcher for WooCommerce
Shipping across the globe is easier than ever today.
You don’t need to localize your entire website in order to go international. The first and easiest step towards that is to let your site visitors know they can easily purchase your products.
Does that mean your site content needs to scream out loud about shipping to country ‘x’?
Of course not!
Displaying the right currency is an effective, yet subtle way of letting your customers know they’ve reached the right store.
Besides, you can’t expect your international customers to use a calculator every time they visit your website, can you?
Currency Switcher for WooCommerce is a great plugin that takes care of your payments, currency management, taxes, GeoIP rules, and everything in between.
If this is your first foray into the global markets, starting out with two countries (using the free version of the plugin) would be a great way to begin.
- The FREE version of Currency Switcher for WooCommerce is extremely feature-rich. The only downside to it is that it’s compatible with only two currency options.
- The premium version of this plugin supports an unlimited number of currency options for $30.
All of the tips mentioned above were about improving the existing features or adding the necessary ones. But if you’ve set out to supercharge your WooStore trying out a new strategy is a great way to do it.
#8 Tweak Your Sales Strategy
WooCommerce Extension: WISDM Custom Product Bundles
You know how fast-food restaurants offer ‘Happy Meals’ and ‘Super Saver Meals’? A combination of ‘fries, a burger and a soft-drink’ bought together saves you a few dollars; as opposed to when you buy them separately.
That’s a classic example of product bundling in action. Consumers typically compare prices before deciding on a purchase; and they love choices because it makes them feel in control.
This strategy works like a charm, no matter what you’re selling.
You could even play around with it based on your immediate business needs.
For instance, you can pair top-selling products with some newly launched products that you want to market. Or, you can let your customers have complete control over their product bundle.
The Custom Product Bundles plugin takes care of everything you need in order to implement this strategy.
- The annual license for WISDM Custom Product Boxes costs $69 for a single site.
Retain Your Existing Customers
This, I believe, is the second most important thing to achieve using your website.
Research says that attracting a new customer costs five times more than keeping an existing one. And retained customers are 50% more likely to buy new products and spend 33% more than new customers.
When your customers are genuinely happy with your brand, products, and service, their referral becomes priceless to your business! No amount of advertising has the authenticity of the good, old-fashioned word-of-mouth referrals.
Here’s how you can stay on your shopper’s radar even after they’ve made purchases on your WooCommerce store:
#1 Set up an Effective Loyalty Program
WooCommerce Extension: WooCommerce Memberships
Can you think of a business that uses paid memberships as a loyalty program? I’ll answer that for you.
Every time their ‘prime members’ think of purchasing something online, they are bound to check if they’re entitled to any offers, discounts or perks on Amazon.
Paid memberships are a great way to ensure you see rapid ROI. However, setting up a similar loyalty program on your WooCommerce store isn’t that hard as it may seem.
There’s a whole bunch of things you can do using the WooCommerce Memberships plugin.
You can sell a membership as a stand-alone product, grant access to a membership as part of a product purchase and even assign memberships manually for an invite-only members area.
- WooCommerce Memberships is by far the most expensive plugin on our list at $149 for a single site.
#2 Give Your Shoppers an Incentive to Keep Coming Back
WooCommerce Extension: Points and Rewards
The use case of this particular plugin is pretty straightforward.
Every time a customer makes a purchase on your site, you reward them with points. The customer can redeem these points on their next purchase in the form of discounts.
When it comes to the implementation of these points and rewards system, you can:
- Assign points based on the products
- Allocate points based on the cart value
- Put an upper limit on the discount value
- Award extra points to customers for writing product reviews
It’s a pretty simple idea, but executing it on your WooCommerce website will get you to repeat customers like never before.
- WooCommerce Points and Rewards is priced at $129 per site.
#3 Allow Users to Revisit the Products they’re Interested In
WooCommerce Extension: YITH WooCommerce Wishlist
As I mentioned earlier, your customers have a tendency to compare products and their prices before making a purchase.
A wishlist isn’t just an expectation from your customer’s end, but also a great marketing tool if used well.
Firstly, with access to a user’s wishlist, you know exactly what interests your buyer. That gives you immense opportunity to run laser-focused remarketing campaigns!
Secondly, making these wishlists shareable is a great way to reach more potential customers.
The paid version of the YITH WooCommerce Wishlist offers a hoard of features that are definitely worth investing in. A close match to this plugin is another ‘WooCommerce Wishlists’ plugin available on the WooCommerce plugins store.
- You’ll find the FREE version of YITH WooCommerce Wishlist here.
- The paid version of the YITH WooCommerce Wishlist plugin will cost you $89.99 per site.
- WooCommerce Wislists, on the other hand, is priced at $79 per site.
Gear Up With All the Right Administration Tools
Automating and optimizing the following elements on your site should leave you with a lot of time at hand.
Time that you can use to actually work on growing your business.
So let’s get right to it!
#1 Customize Your Shipping Module
WooCommerce Extension: Table Rate Shipping
Ideally, the shipping rates you charge should depend on a number of factors like the location, price, weight, or item count.
Using this plugin provides you with an easy way to set up a fully functional shipping system that takes all of these factors into consideration.
You can even set up packaging rules depending on the product, or special shipping instructions based on the location, and even add a whole bunch of discount rules depending on the price of your product, quantity and of course, the location of your customers.
In other words, you can automate the entire process.
Sounds amazing, right?
- The Table Rate Shipping Plugin is Priced at $99 per site.
#2 Set Up Dynamic Pricing and Discount Rules
WooCommerce Extension: WISDM Customer Specific Pricing
Just like shipping, your discounts should ideally be automated depending on various scenarios.
For instance, you might want to offer a better deal to your wholesale buyers in comparison to your usual customers.
Or, similar to offering free shipping for a certain amount of dollars spent on your store, you can offer special discounts for higher purchase orders.
Another great strategy that works is setting up pricing tiers for bulk orders. For example, you sell 2 shirts at 10% off; 3 shirts at 15%; 5 shirts at 40% off and so on.
WISDM Customer Specific Pricing is an extremely versatile plugin that’ll help you automate the entire pricing module on your WooCommerce site.
- The FREE version of WISDM Customer Specific Pricing is available on Epitrove.
- The yearly license for the premium version of this plugin will cost you $79 per site.
#3 Prepare to Manage Stocks and Meet Consumer Demands
WooCommerce Extension: WISDM Scheduler for WooCommerce
Sale season is amazing, isn’t it? Customers flock into avail the best of deals and discounts on your store.
The tricky part, however, is to prepare for a sudden spike in demand for your products. Here’s a couple of things you can do in this situation:
- Schedule stocks based on the expected demand
- Limit product availability when necessary
- Create urgency using a countdown timer
- Hide unavailable or sold out products
- Notify interested buyers when products are back in stock
By now you’ve probably guessed where I’m taking this.
That’s right! A single plugin – WISDM Scheduler – will help you set up all of the above!
- The yearly license of WISDM Scheduler for WooCommerce is priced at $79.
The plugins mentioned up until now will help you upgrade your WooCommerce website, no matter what it is you’re selling.
However, there are some noteworthy extensions that you should definitely be aware of:
This one’s a great plugin for WooCommerce wholesalers, order forms and even restaurant websites. It provides a great Interface to display products in a table format which is ideal for the aforementioned businesses.
If you’re dealing with a multi-vendor store or marketplace, this is the extension you’ve been looking for. It helps you manage everything from vendor commissions to orders and even shipments.
You don’t have to be selling magazines or OTT services anymore to get customers to subscribe to your products. Businesses are getting as innovative as ever with subscriptions and with WooCommerce Subscriptions, you could hop on to the bandwagon too.
That’s the infamous extension which powers a major chunk of WooCommerce based bookings businesses on the web. WooCommerce bookings is packed with nearly all the features that a booking website could possibly need.
If you’re looking to set up a simple drop shipping network with, this plugin’s got you covered. However, if you’re still evaluating your options and are in the process of figuring out how dropshipping works on WooCommerce, I suggest you check out this article.
That’s all I have for you today.
Go on. Choose the ‘best’ WooCommerce plugins, based on what your website needs.
And if you have trouble doing that, you can always write back to us in the comments section below, or better yet, schedule a call. We’d love to help you out, irrespective of whether you’re a client.