- Speed of the Website
Websites that load fast, sell faster. Statistics show that visitors do not wait more than 5 seconds for a website to load. Given the number of e-commerce websites offering similar products for sale, slow loading times can have a serious impact on your conversion rates.
- Page Design
At the heart of conversions is the Page Design. Here is where you are convincing the visitor as to why they should buy the product, or issue a subscription. It is therefore a given that your Page needs to be designed and optimized to perfection. A well-designed and well-optimized page has fast upload speed, convenient search options for the visitor, reassurance markers that indicate its authenticity and safety, and information about the exact location of the visitor within the website.
- Marketing Strategy
Despite a beautiful page, visitors might sometimes need a nudge to convert them into customers. Marketing strategies, specifically email-marketing, come in handy here. Using email marketing, potential customers can be informed of offers, discounts, coupons, sales, abandoned carts, and more, which induces them to return and complete the purchase.
- Perceived Customer Security
Given the high rates of cybercrime rampant in the virtual world, visitors are understandably apprehensive about giving up financial and personal details to an unknown website. To assuage these fears, it is necessary to ensure incorporation of secure payment gateways.Now that we have determined the pillars of WooCommerce conversion rate enhancement, let us see plugins that assist in the same.