Behavioural Marketing is blowing up in WooCommerce.
Ever wonder how those Nike’s you looked up on Amazon (but never really bought) now pop up on Google ad space of every website you visit?
Actually, that’s just Amazon tracking your online behaviour to target you with relevant advertisements, in the hopes that you eventually come through with a successful purchase. It’s a little freaky really but, more than often, it works.
And it’s not just Amazon, it’s also eBay, Target, Walmart, Best Buy and Home Depot.
That’s Behavioural Marketing for you.
It’s a highly effective and an intelligent amalgamation of personal needs and marketing automation.
Let’s Talk About Behavioural Selling For A Minute
Online traffic on your WooCommerce store generates huge amounts of meta data on a daily basis. Data that tells you about your consumer psyche. Data that helps you understand their likes, dislikes, what they want more of and what they don’t really care about.
Data that you can tap into to smartly drive up the sales of your WooCommerce by more than a 100%.
Doing that will not be easy, but it won’t be particularly tricky either. Knowing the customers would involve engaging with your traffic at an individual level, and would require some form of automation. Once the system is in place, mapping the data would be easy, and this data would absolutely be actionable.
?Some of the awesome perks of having such behavioral automation in place is that you know exactly:
- the level of demand for individual products
- which of your products piques the customer’s interest the most
- the ones that could be priced more lucratively
- the ones which you could offer irresistible deals on areas where you can upsell
- the kind of demographic each of your products attract (more upselling)
- manage the inventory accordingly and minimize risk
Personalized Enquiries Make For Personal Connections
Having the ability to talk directly to the store owner about any product puts the buyer at ease. It develops a level of trust and comfort which he enjoys while visiting your store. It’s like being assisted by actual salesman in a physical store, someone to take care of all your doubts and queries.
This is the vision that led us to develop Product Enquiry for WooCommerce, one of the most popular extensions to WooCommerce. It’s a completely automated product enquiry that has stood the test of time and thousands of users to prove its merit as a serious sales booster to you WooStore.
Product Enquiry Pro is much more than simple product inquiries.
It serves as the middleman between a potential buyer and the seller, and maintains an open channel of communication between the two to increase conversions and boost sales
What it basically does is give your customers the ability to communicate with you about any products they have their sights on, and it’s not even a cumbersome process. Literally as simple as filling out a form like this:
The cool part? This form is accessible by the mere click of a button right next to your product. Oh did I mention that there’s this whole Enquiry Cart functionality that PEP adds to your store which seamlessly handles enquiries for multiple products? Simultaneously.
Product Enquiry Pro has been highly acclaimed by our users, they love it and actively recommend it too. So much so that the free version was featured as a must have have plugin for your WooCommerce Store by Business.com!
We want to keep the momentum going, we have so much more to offer you in terms of features and functionality, and our developers are constantly taking into account your needs to improve the product regularly.
By reading this post, you’re merely a step away from engaging with your customers and increasing sales in your store. All you need now is the plugin in action! Checkout the complete list of features and hire this salesman for your WooStore today!!
With exciting new features and designs changes added to it’s kitty, our very own Custom Product Boxes for WooCommerce is on a roll!
For those of you not familiar with Custom Product Boxes, it’s a one-off solution for WooCommerce that let’s you create and sell assorted product bundles on your WooStore. Such a functionality is specially popular with users who are looking to sell products in combo packs – an assorted product bundle where a customer handpicks the the contents of box.
It’s no surprise that WooStore owners all over the world tell us how CPB helps them sell everything from confectionery to toy boxes to grocery items. And it is their valuable feedback that helps us mould and reshape CPB to serve our customers even better and reach to more such users.
For those of you who are already familiar with Custom Product Boxes and it’s various features that add some serious one ups to your WooStore, here’s an assorted bundle of good news for you, as in CPB’s latest update!
Update #1 – Pre-Filled Boxes
Now you can add default products to your custom product box! These items are presented to a customer as a part of the bundle before they start adding their own choices, and can either be set as mandatory or removable as per requirement. This feature can be used to create product boxes that have a base price as the total of mandatory products present inside, to which customers can add their own assortment of items.
All you’d need to do in enable the Pre-Filled Box checkbox and select the items that you want to assign as default to the bundle. Neat!
Update #2 – ‘Removable’ Mandatory Products
Reading about pre-filled mandatory products in a product bundle, one might want to ask “What if my mandatory product is out of stock and not available for purchase?”. Don’t worry, CPB has got you covered.
When you check the box that says Remove Mandatory Products, CPB is quick to analyze your inventory to check whether a mandatory product is out of stock. And if that happens to be the case, a user can easily remove the item in question form his bundle and replace it with any other poduct of choice. Dynamic inventory analysis is in the house!
Update #3 – Scroll Lock
This one’s for your customers! It’s annoying to have to scroll to the top of the page again and again to view your product bundle and it’s contents, especially when you have a lost list of inventory that can be added to the product box. With Scroll Lock enabled, the product box sticky to the page so matter where you scroll, the contents of your assorted bundle will always be visible to you.
Update #4 – Sort By Date
Who doesn’t want to show off brand new additons to the product catalogue? CPB now lets you sort your inventory by date, such that customers will always see the latest products on the top of the inventory. This doesn’t just make your catalog more visible to the user, but also gives a push start to the sale of new products and builds user engagement via frequent updates to the inventory.
Update #5 – Sleeker Product Boxes
With this update, your products boxes will look better than ever! Long time users of the plugin will be quick to notice the sleek design changes incorporated into the front end of your product boxes. The contents of the box now feature trendy semi transparent symbols on hover, that blend in with most themes and design schemes to provide for sophisticated aesthetics for your store.
If you are an existing CPB customer, I’ve just given you 5 amazing ways the lastest update kicks ass. Now is probably the best time to head to your dashboard and update the plugin to use it in all it’s glory. Go on!
However, if you’re new to bandwagon and want to see the plugin in action, go ahead and take a look at the demo that we have set up just for you. Or visit this page if you’ve seen enough and want to get your hands on it!
And as always, happy selling!
Any businessman worth his salt knows the importance of presenting featured products in their store from time to time.
This stands doubly true for e-store owners, like those on WooCommerce, as the need to create offers that invite and retain customer interest is greater here.
We have previously discussed how creating limited edition products in WooCommerce is one of the ways to peak visitor interest and consequently, increase sales.
Let us now take a look at how you can set up product availability and product expiration dates on WooCommerce.
Setting Up Product Availability in WooCommerce
WooCommerce is configured to track product availability intuitively, depending on the number of items present in the store’s inventory. It also has an option to enable hiding the product, when it runs out of stock.
However, while setting up products with limited shelf-life or season specials, you might want to schedule the product availability so that the product is displayed as available for purchase only for a given time and unavailable for the rest (although it might yet be in stock).
You might even want to limit the product availability such that it is taken off air, once a particular number of sales for the day are reached.
WooCommerce does not have a built-in functionality to this end, which is why a scheduling plugin is invaluable here.
The process for setting up product availability is simplified to,
- Set up the Product and the Product Type as usual,
- Add the Start and End Display dates and/or timings with the scheduling plugin,
- Select the days of the week when you want the product to be displayed (if needed)
You can set up the product to be displayed for a limited time every day, from the start date to the end date, for certain days and times during that duration, or for the entire time, in the specified period.
The choice is yours!
This works for every product on your store and these can be hidden when unavailable or optionally, a message can be displayed informing your customers about their unavailability.
Setting Up Product Expiration for WooCommerce
Setting up the product availability is the first half of creating a limited edition product, setting up the product expiration date is the second.
Adding a scheduling plugin lets you set a product expiry date which spurs your customers to purchase the product before it becomes unavailable.
Much like setting up the product availability, the plugin let you set an Expiry Date for you product in three simple steps,
- Set up the Product and the Product Type
- Set a Product Expiration Date until which the product will be visible for sale on your site
- Set a Product Expiration message for a single product or for the entire Shop Page, or remove the product from the shop once it expires
Once you publish this Product, it is displayed as available until the given expiry date.
A scheduling plugin, like WooCommerce Scheduler, introduces these functionalities into your WooCommerce store.
Using a WooCommerce Product Scheduling Plugin
The WooCommerce Scheduler is a robust plugin that helps you set up Product Availability and Expiry dates. It’s pretty simple in its operation and lets you specify the time, day and a date range for product purchase availability.
Some other plugin features include:
- Bulk scheduling of Products according to Category or distinct product selection
- Variations of variable products can be selectively hidden, just as in the case of simple products
- Hidden products’ Product Page status is changed to ‘Draft’ to suspend visibility
- Intuitive selection of latest added schedule, overriding any previously defined schedules
- User friendly Date Picker, with a Calendar display format
WooCommerce Scheduler is fairly simple to setup and use and an easy yet efficient way of adding the product scheduling functionality to your website.
The Final Take
Creating limited edition products on your WooCommerce store generates a sense of urgency amongst your customers, provided your products are interesting enough to capture and hold their attention. This idea can even be extended to selling custom products only during a given season, instead of all through the year.
A scheduling plugin is of great help here, in setting up individual product availability and expiry dates to create that sense of anticipation in your shoppers. When appropriately marketed, this simple, but useful functionality can be an asset to your site, paying rich dividends.
Know of any other way which can be used to limit product availability? Comment to let us know!
One of the major problems faced by every online e-commerce store, is employing a good proposal and sales management system.
Your store is sleek, your service excellent; but when it comes to building that rapport with your client, online businesses fall somewhat short.
Fixed price stores suffer less here, since they offer little or no room for negotiations, or tweaking products as per requirements anyways.
However, when it comes to selling custom-made products, taking customer opinion into account is inescapable.
What is a Proposal and Sales Management System
A proposal and sales management system lets you draft customized proposals for your clientele, with variable prices considering the design, manufacturing and shipping costs. It helps you negotiate swiftly and smoothly with the client so that deals can be closed satisfactorily.
To see what constitutes a good proposal management system, let us see how it works.
How Does a Proposal and Sales Management System Work?
Proposal management systems on WooCommerce let customers ask for sales quotations for the products they are interested in. They also provide a comprehensive record of all the proposal requests made and answered.
The entire process is pretty straightforward:
- A customer adds single or multiple products and sends a request for a sales proposal.
- The store owner draws up a proposal that satisfies the given requirements and sends it across.
- On receiving the proposal, the customer either approves or rejects it. If he approves, he is redirected to the checkout page for completing the purchase. If not, he can reject the proposal, with the reason why it was disapproved and request for another.
- This cycle continues till a mutually satisfactory agreement is reached.
This gives an idea of the kind of features a good proposal and sales management plugin for WooCommerce should have.
Enabling Multiproduct Enquiries
From the point of view of a customer, it is tedious to create a proposal request for every single product that he or she wants to buy. A good option would be to have multiproduct enquiries enabled so that there is one single proposal for all the required items.
Quick Proposal Generation
Drafting a new proposal every time is a waste of time and energy. Proposal systems generally have pre-defined templates that act as guideline for the draft design. Once ready, these can be sent as PDF files to the customer.
Keeping track of sales proposals can be difficult if they are synced only to your email accounts; one could easily be missed or overlooked, in the swarm. Proposal management becomes way easier if there is a centralized panel wherefrom the quotation requests can be tracked and managed.
After having successfully quoted, negotiated and finalized the deal, dropping the ball at the last stage would be inexcusable. A good proposal management system provides smooth and easy transaction options so that the customer has a hassle-free experience.
This might seem like too much to ask for, but a good proposal and sales management plugin does this and more.
Here is a look at some of the best proposal management plugins for WooCommerce.
Proposal Management Plugins for WooCommerce
The YITH WooCommerce Request a Quote Plugin lets you selectively add the ‘Request a Quote’ functionality to your store so that customers can ask for an estimate for the products they are interested in.
Some of the other features include:
- Add to Quote button on the Product pages
- Text customization for the Add to Cart Button
- Create a Quote form to be displayed on the Shop page
- Customize the e-mail proposal and template to be sent to the customer
Winning Feature: Expiration dates for quotes
The YITH WooCommerce Request a Quote plugin is priced at $59 for a single site license, $99 for 6 sites and $149 for 30 sites.
QuoteUp facilitates straightforward negotiation between the buyer and the seller. This ensures that both get the right value for their money and sales can be concluded speedily.
Plugin Features include:
- Enabling multiproduct proposal requests
- Addition of the Quote Cart button can be on Shop, Categories and other archived pages too
- Converting your store into a Quote only store by making proposal requests mandatory is possible
- Automatic generation of a PDF when proposal is sent via email to the customer
- Provision of a quick-link for accepting/rejecting proposal in the mail
Winning Feature: Quote edit and resend option for comprehensive negotiationThe QuoteUp – Quotation Management and Sales plugin for WooCommerce costs $39 for 1 site, $59 for 2 sites and $117 for 5 sites.
A full-fledged proposal request plugin, WooCommerce Quotes and Orders has three different modes for three different functionalities, vi. Add to Cart mode, Add to Quote mode and Add to Order mode.
The plugin has several other features like:
- Supports the Quote Cart functionality
- Facilitates automatic account creation when a proposal is requested
- Is a Multilingual plugin and localization ready
- Integrated with WooCommerce MyAccount and compatible with WooCommerce Dynamic Pricing extension
Winning Feature: ‘Auto Quote’ operation mode, to send instant quotes
WooCommerce Quotes and Orders plugin costs $149 for a single site lifetime license.
WooCommerce has over 1 million active working websites today for e-commerce and the number is only expected to go up. Hosting about 30% of the world’s businesses, WooCommerce is going strong and set to go stronger. E-commerce is the future and a good, nay great proposal management system, is a must for successfully boosting sales.
A complete, all-in-one solution for managing product proposals can let you focus on developing your website rather than getting tangled up in managing a multitude of various plugins for the proposal system.
Which proposal management plugin do you use? Let us know in the comments section below.
Greetings from WisdmLabs!
It’s been but a few weeks since we brought you the Pricing Manager update for the Customer Specific Pricing for WooCommerce extension.
And today, we’re back with another awesome update to better your experience, and to make you love us even more! 😀
Percentage Discounts for Customers/User Roles/Groups
Now, with version 3.1.0 of the plugin, you can set custom percentage discounts for customers, user roles and groups, along with flat rates.
Simply set a percentage discount you want to offer your customers and the Customer Specific Pricing plugin will calculate the concession amount, reduce it from the base price and show the discounted price to the customer.
The plugin works as usual for your shoppers; what’s changed is the option that’s been added in the backend for you to set discount rates with a percentage reduction.
Here’s Why the Update is GreatWith this update, you can now totally avoid the hassle of first calculating the percentage amount and then subtracting it from the base price manually to get the discounted pricing.Let the Customer Specific Pricing plugin do the work for you!
- Update base prices of products without having to worry about resetting custom prices (discounts will handle this for you)
- Set up offers for entire user roles/groups with a few clicks
- Set percentage discounts for both simple and variable products and have only the discounted rate displayed directly to the customer
- Import products along with percentage discounts using the bulk import feature
How to Use the Percentage Discount Feature
To refresh your memory, let’s go through the steps to set customer specific prices once again, but this time around with our new percentage discount functionality 🙂
For individual products:
- Go to the Customer Specific Pricing tab in Product Data settings as shown above.
- Under ‘Customer Based Pricing‘, Select a ‘Customer Name’ from the drop-down list and pick a customer.
- Select ‘%’ in the ‘Discount Type’ drop-down list and set the ‘Value’ of the percentage discount you wish to apply to the product.
- Remember to ‘Publish/Update’ the product, to save the changes made.
Using the Pricing Manager:
- Go to the ‘Set Rule’ section in Pricing Manager tab.
- Select a ‘Customer Name’ from the drop-down list and pick a customer.
- Add the product from the list for which you want to set specific price (you can add the entire list).
- Hit the ‘Set Prices’ button, to create a pricing rule.
- Select ‘% sign’ in the ‘Flat or Discounts’ drop-down list and set the ‘Value’ of the percentage discount you wish to apply to the product.
- Add a ‘Rule Title‘ and click on ‘Save Rule‘
Using the Bulk Import function:
- In the import file, there is an extra field that’s been added.
- To add a percentage discount, set the ‘%’ column field value as 1 and add the associated percentage discount value.
- Upload the file as usual and the pricing rule with the percentage discount should be set!
Remember there are no changes in the priority order and the plugin still follows the Individual, User Role, Group and Regular Price order while deciding the pricing for customers.
This update is another milestone in our development plan (we are blazing through!). All you gotta do is head over to the admin panel and click on the Customer Specific Pricing plugin update link.
Happy with our new update?? Got any comments?? Improvements you’d like us to make? Feel free to give us your opinion in the comments section below.
The two surefire ways of making sure that your customers return time and again to your WooCommerce store are putting products up for sale or making them available for a limited time period.
However, when we come to exclusive products that you might want to sell, a sale is not such a great idea. What you can do instead is promote them as featured products, available in a limited edition format.
Let the mad scramble ensue!
There is a slight catch though. WooCommerce, being fond of extremes, does not let you schedule products for a specific amount of time. It is either, show them if they’re available or hide them if they’re not. This is where a scheduling plugin like WooCommerce Scheduler is worth its virtual weight in gold!
WooCommerce Scheduler – Schedule Limited Edition Products in Your Woo Store
WooCommerce Scheduler is extremely straightforward in its operation. Once the plugin is installed, every Product page has a dialog box that lets you decide the start and end date as per the product availability. You can decide the product expiry according to the kind of customer response you expect for the product.
This functionality is of great help especially when you want to sell seasonal goods or holiday specials on your Woo Store! Sounds pretty useful, doesn’t it?
Here is a list of the plugin features, in detail.
Highlighted Plugin Features
Product Type Compatibility
WooCommerce Scheduler supports all WooCommerce Product Types, including Simple and Variable products. This is a huge advantage when you want to limit product availability for specific variations of a given product.
Not just that, you can also set separate product expiry dates for regular and sale periods. This gives you multiple options to knock around. You could set up each variation of a product for a limited time on sale or for a limited time but NOT on sale.
Scheduling Product Availability
Product availability on your Woo Store can be added using Woo Scheduler with respect to both, date and time. That is, you can schedule a particular product to be available for a limited number of weeks, specific days in the week and for a limited time period during those days.
A subtle but powerful marketing strategy, this can provide a more directional approach for promoting your products and boosting sales.
Scheduling each product individually can get tiresome very quickly. Fortunately, Woo Scheduler has an elegant solution for this, namely that of bulk scheduling of products. Depending on the product availability, you can set product expiry dates simultaneously for multiple products belonging to the same category.
This works for simple products from different categories too, but you cannot lump variable products from different categories together.
Alternative Product Display
WooCommerce intuitively displays the ‘Out of Stock’ message when the product inventory is exhausted. Going one step further, Woo Scheduler lets you hide the product completely if product availability is null, irrespective of the product expiry date.
The plugin intuitively changes the visibility status to ‘Draft’ from ‘Published’ so the product becomes unavailable. This can be unchecked when the product is in stock again or you wish to display it as usual so that customers can still make an inquiry about its re-availability.
WooCommerce Scheduler has an intuitive interface that makes picking and choosing dates very simple. A miniature calendar for date picking ensures that you can keep track of the days until product expiry.
Even as a whole, the plugin is fairly easy to use since all you need is available directly on the Product page itself.
Creation and Documentation
Woo Scheduler has decent documentation and a great fallback system. The user guide available gives a clear idea of how you are supposed to go about, from installation to scheduling and the plugin responds flexibly enough to make sure that product sales are not affected if the product expiry dates are not added correctly.
How to Add Limited Edition Products in WooCommerceOnce you install and activate the WooCommerce Scheduler plugin in your store, setting up Limited Edition products becomes super easy.Here’s what you need to do!
- Create a new product, the description, and attributes as usual. Add ‘Limited Edition’ in the product description or title.
- You should notice ‘Product Display’ settings on the product page
- Use the options available to schedule the product for a limited time
Woo Scheduler has a wide spectrum of applications, limited only by your imagination. The scheduling functionality can be extended to practically everything from simple, material goods like t-shirts and foodstuffs to virtual ones like hairdressing coupons and the like.
Do note that WooCommerce Scheduler can be used only for scheduling Products on your website. This is not an appointment or booking plugin, though you can set up special offers as products and sell them.
- If you have an integrated email newsletter plugin installed on your website, you can even send out flyers informing your clients about the product availability for a scheduled period.
- Another option is to combine Woo Scheduler with QuoteUp, a quotation management plugin, so that you can not only offer limited edition products to your customers, you can also be open to negotiating for them!
WooCommerce Scheduler caters to the singular functionality of scheduling product expiry as per the product availability on your WooCommerce store and it does this perfectly. A great way of increasing sales and improving customer experience, the plugin has you covered for every eventuality.
Developed by WisdmLabs, WooCommerce Scheduler is a paid plugin, with site-wise pricing plans:
- Single site, one yearly license: $24
- Two sites, one yearly license: $34
- Five sites, one yearly license: $84
This includes upgrades and front-line support for the one-year duration.
WooCommerce Scheduler is a great tool for selling goods with a focused approach, scheduling products by targeting a specific customer base, according to market trends and of course, customer preference!
What other features do you think a scheduling plugin ought to have? Drop a comment to let us know!
Once your store on WooCommerce is up and running efficiently, the next step is to grow your user base.
Now, offering customers a special price is certainly a way to increase sales and memberships.
Customers like to feel special and receive a unique discount for products they are purchasing. But then the question is, how to you offer a benefit only to select customers?
For those of you wanting to create a special pricing model for customer groups in WooCommerce without the hassle of maintaining a membership plugin, an option would be to use a combination of the below plugins:
- Groups for WooCommerce
- Special Pricing plugin- Customer Specific Pricing
Let’s see what features of the Groups and Customer Specific Pricing plugins make them ideal for creating specially priced groups.
Groups is a free, group-based membership management plugin that lets you restrict access by group and by user capabilities.
Essentially, the plugin lets you create groups, assign user rules and add members to the same. It intuitively adds customers purchasing any products to the in-built ‘Registered’ group.
Each group can be defined in a hierarchy and given different permissions. The parent groups have all the capabilities of the sub-groups added therein by default. The sub-groups however only possess though functionalities that are given to them.
Product access works in a similar manner. Only groups having the capabilities to access any product may see it.
The best part is that an unlimited number of groups can be created and members can be added to more than one group, provided the capabilities of each do not clash.
Groups for WooCommerce
Here’s the connect between WooCommerce and the Groups plugin.
The extension Groups for WooCommerce allows for integration of the Groups plugin with WooCommerce. This allows you to sell membership access, manually grant memberships, integrate with Subscriptions to sell recurring membership plans and switch them as required.
An additional perk; you can create individual member coupons with the ‘Groups Coupons’ for your premium members!
Developed by itthinx, Groups for WooCommerce is well documented and has detailed information from the installation to all the minor capabilities that can be edited..
So far, so good.
The question still remains of deciding upon a special price for each of the groups that we have created and this is where a pricing plugin like Customer Specific Pricing comes handy.
Customer Specific Pricing
Customer Specific Pricing offers the singular functionality of appropriating variable prices according to individual customers, user roles and groups. This extension for WooCommerce integrates with Groups and lets you add discounted rates as per the membership level.
Simple in its concept, it gives you the opportunity to selectively reduce prices for premium customers or special groups. The plugin follows a priority order of:
- Individual Customer Based Price
- User Role Based Price
- Group Based Price
- Regular Price/Sale Price
Also, in case a customer is added to two different groups having two different prices for the same product, the plugin intuitively selects and displays the lesser of the two prices to the customer.
On the WooCommerce single product page, Customer Specific Pricing clearly displays the discount the customer is to receive as per his membership plan, making the special price visible at the time of purchase.
The plugin supports both simple and variable products but does not display the discount percentage; the discounted price itself is displayed directly.
And here’s a killer feature, that helps you smoothly manage the prices of several products and groups at once- the ‘Pricing Manager’.
This feature allows you to add multiple products simultaneously for a given group with the old and the new prices. This saves having to add variable prices for every product separately.
Additionally, the plugin has several features like unlimited group-price pairs and easy, bulk import-export of product prices using CSV files.
Developed by WisdmLabs, the plugin is available at
- $35 for a single site subscription
- $45 for two sites and
- $110 for 5 sites
Creating groups with special pricing for your WooCommerce store not only helps you manage members effectively, but also works for targeted marketing. An integrated Group Based Discount functionality encourages your regular customers to be a part of your store and spurs your infrequent visitors to visit more often.
Smart coupons, bulk discounts and other incentives are great assets for promoting your products. An easy user interface makes the Groups for WooCommerce + Customer Specific Pricing solution a much simpler and more economical option.
Do you know of any other plugin that can be effectively used for this functionality? Let us know in the comments section below!
WooCommerce Scheduler has always been a personal favorite amongst all of our WooCommerce offerings! The plugin, as simple as it is elegant, lets you schedule products on your WooCommerce store, to be made available on specified days and time period.
While that sounds overly simple in text, but in practice the applications are umpteen! If you have the Woo Scheduler, you can do anything from setting up limited time offers to setting up Christmas Bonanzas on your WooStore.
In case you haven’t, feel free to check out the complete feature list.
Over time, we’ve had a lot of feature requests for the WooCommerce Scheduler, and let me tell you’ve we’ve carefully considered each one of those. While not all of those were realistic and feasible, I take pleasure to let you that two of the top most requested features have finally found their way into the plugin! And they’re BIG!
WooCommerce Scheduler Now Supports Variable Products
Let’s just say it was about time we had enough of supports queries that asked us if the plugin worked with Variable Product Type. Now it does! That T-shirt that you wanted to sell in the color red for a limited time but couldn’t? Yes, it’s happening. Take a look:
Every variation of a Variable Product now also gives you the option to specify a schedule for product availability. Slick!
Hide Products When They’re Unavailable
Yet another powerful addition, the heading above says it all here. When you check the box titled “Hide When Unavailable” for a Simple/Variable Product, WooCommerce Scheduler will automatically hide the product when you run out of stock.
What happens under the hood: what the Woo Scheduler does is list the Product as a ‘draft’ as soon as it’s unavailable, and technically is not a published product anymore. Don’t fret, all you’ve got to do is uncheck the box and you’re good to sell once again!
To Sum It Up
Head to your Dashboard and update your copy of WooCommerce Scheduler to version 2.0.0 RIGHT NOW, version 1.x.x now qualifies as ‘outdated’ and is missing out on two incredibly useful features!
More power to you!
Supporting over a quarter of the e-commerce websites around the world, WooCommerce has taken online businesses to a whole new level. Highly flexible and with plentiful add-ons, it allows you to sell anything and everything beautifully.
This works well enough for goods like clothes, jewelry and the like, which have a longer life. The stakes are higher for stores selling perishable products like foodstuffs, confectionery items and more. Maintaining the appropriate inventory so that there is neither want nor waste, successfully marketing your products so that a decent profit margin is reached, and allowing your customers a wide variety of products to choose from, are just a few of the many considerations to be taken note of.
There is more to confectionery stores than beautiful themes and mouth-watering layouts, though these are of course necessary. For the site to function efficiently, robust plugins are required for all the functionalities that crop up.
Considering the five main aspects of sales, marketing, inventory, order management and presentation, here are five must-have plugins for a confectionery store on WooCommerce.
#1 WooCommerce Custom Product Boxes
Useful for stores selling product assortments, like cupcakes, chocolates, postcards, magnets, flowers, juice boxes and more, WooCommerce Custom Product Boxes lets the customer add selected products to their customized product box.
The plugin has several features like unlimited box creation, variable pricing with fixed prices or dynamic cost calculation, selective display of products to be added to the product boxes and more. The ability to allow shoppers to create their own bundles makes the plugin quite suitable for a confectionery store on WooCommerce.
Developed by WisdmLabs, the plugin has different pricing plans, starting from $59.
#2 TradeGecko for WooCommerce
Considering that confectionery items are usually purchased in bulk or as bundles, inventory management is quite crucial.
TradeGecko is an independent inventory management platform that works intuitively to control all sales and stock movements efficiently. Additionally, it lets you analyze sales and preempt orders so that stockouts can be avoided.
TradeGecko syncs your inventory to the orders placed so that your stocks change automatically, reflecting current levels in real-time. It also enables you to manage stocks across multiple channels and warehouses.
The integration plugin for TradeGecko and WooCommerce is completely free and requires nothing but a TradeGecko account. TradeGecko pricing plans are scalable according to your business and start from a subscription of $79 per month.
#3 Smart Manager for WooCommerce
Using an Excel spreadsheet interface, Smart Manager for WooCommerce lets you handle customers, products and orders with flair. The plugin has numerous features like in-page detail order views, multiple item and field updates, distinct user privileges, date filters for orders and more.
Developed by StoreApps, Smart Manager is especially helpful when you have a wide variety of products and need an easy interface to manage product details.
Available in free and premium versions, the plugin is a great way to manage your orders quickly and easily. Smart Manager Pro is localization ready and supports over seven different languages.
#4 Chimpy- MailChimp WordPress Plugin
In the world of online business, marketing is pretty much everything. A great way to market your products is by sending newsletters and store updates to your subscribers. MailChimp does this wonderfully.
With customizable e-mail templates, automatic back-in-stock messages, variable designs for product campaigns, targeted sales according to customer behavior and preferences and in-depth website monitoring, MailChimp is a feature-packed email marketing platform for any business.
And the plugin that brings MailChimp to WordPress users is Chimpy. Chimpy-MailChimp WordPress Plugin integrates WordPress and MailChimp and is available at $22 for a single site license.
#5 WooCommerce Product Add-Ons
The Product Add-Ons extension for WooCommerce developed by WooThemes is great for adding donation, gift and personalization functionalities to the store. The plugin allows the store owner to opt for both, global and per-product customization which can be free or charged separately.
Product Add-Ons works for simple as well as variable products. From the customer’s point of view, being able to personalize the confectionery product they might very well be sending as a gift, is very desirable.
Available at $49 for a single site license with included support, the plugin is a great option for letting your customers add a personal touch, to your products.
Good confectionery stores on WooCommerce are few and far between. To build a good one focusing on the look and the feel of the site as well as the functionality is equally important.
Besides the five plugins mentioned above, several other plugins for product recommendations, up-sells or cross-sells, abandoned cart recovery, product ratings can be added to your site, each unique in their functionality. A confectionery store with an interactive end-user interface and a social media connect helps boost sales to a great extent too.
Do you have any favorite plugins you can recommend? We’d like to hear from you. Let us know your thoughts below!
In April of 2014 we launched our very first premium plugin- Product Enquiry Pro.
The goal at the time of launching the plugin was simple, we were going to make PEP the best inquiry plugin for WooCommerce.
A challenging task no doubt.
But with every feature we added- whether it was enquiries in admin panel, the option to filter enquiry records, the customizable inquiry form, multiproduct enquiries, enquiry button on archive page- we made sure we were better than our competition – and we still are.
Today Product Enquiry Pro is THE most popular inquiry plugin for WooCommerce.
So, has the goal changed?
We’ll continue to make Product Enquiry Pro the best available inquiry and demand analysis platform for WooCommerce store owners, by adding more functionality.
How QuoteUp came to be…
When the idea of adding a quotation system to PEP was put on the table, there was some debate about adding a quotation functionality to an inquiry plugin.
It seemed like the logical step forward, but then again, we would be diluting the purpose of an inquiry plugin.
Most plugin users would have too many options, which they wouldn’t need. The inquiry and quotation management functionality would make the plugin heavy.
For example, handling sales or creating an order need not be a part of an inquiry plugin, but it has to be a part of a quotation plugin. A reply to an inquiry would be a set of statements, whereas a quote would be a binding document which would have to be sent to the customer and could be time bound.
The more we thought about it, the more apparent it became, that we were trying to cater to the needs of two different types of users.
It was then that we made a conscious decision to build QuoteUp as an independent quotation management and sales plugin for WooCommerce.
This would help us grow them individually as the best enquiry and demand analysis system (Product Enquiry Pro), and the best quotation and sales platform (QuoteUp), available on WooCommerce.
Difference between QuoteUp and Product Enquiry Pro
Quotation and inquiry systems are essentially contact options for a customer. So they have some functionality in common.
For example, the contact interface for both the systems is a button that reveals an inquiry request or quote request form. But once the request is sent to the admin, the functionality diverges.
Here’s a look at the difference between the two plugins:
|Feature||Product Enquiry Pro||QuoteUp|
|Enquiries/ Quote Requests in Admin Panel|
|Customizable Enquiry/Quote Request Form|
|Multiple Product Enquiry/ Quote Request Option|
|Enquiry/Quote Button on Shop Page|
|Selective Display Enquiry/Quote Request Button|
|Selective Display ‘Add to Cart’ Button|
|Style Enquiry/Quote Dialog & Button|
|Quick Send Inquiry Reply/Quote from Backend|
|Selectively Hide/Display Product Price||–|
|Auto-Generation of Quote Document||–|
|Dynamically Add Content in Quote Email||–|
|Quote Approve/Reject Option||–|
|Quote Edit/Resend Option||–|
|One-click Checkout Option||–|
And since this is the initial version of QuoteUp, there are a lot more features planned.
On the Features Roadmap
Although QuoteUp is fairly new to the list of WooCommerce quote request and sales plugin, it’s packed with a lot of functionality.
Having chalked out a clear plan* of the features which need to be added to the plugin, we see the plugin sweeping out its competition in the coming months.
- An option for store owners to manually send quotations (for offline quote requests made)
- Add or remove products from quote requests for admin
- Time bound quotes
- Convert quote to order (for offline payments)
- Create account option for potential customers requesting a quote
- Custom ‘Terms & Conditions’ for quotes
- Under Review: Sales representatives for customers
Product Enquiry Pro will evolve* as well:
- Captcha field for spam protection
- Enquiry button as shortcode
- Enquiry reports based on customer queries
- Customized email templates with company branding
- Admin reply option, with custom notes per product (for multiproduct enquiries)
- Subscribe to newsletter option
*Do note, that a timeline has not been set for these features
What about Product Enquiry Pro Users Looking for a Quotation Functionality?
Product Enquiry Pro customers looking to add the quotation and sales functionality to their store, or certain that QuoteUp suits their requirements, can easily move to QuoteUp.
You do not need to pay full price for QuoteUp, just the difference i.e. $20.🙂
Do note, PEP and QuoteUp cannot be used together. Those looking to migrate can contact us for additional information.
We encourage you to take a look at both the plugins…
…and send us your feedback. Tell us your thoughts, feature suggestions or comments. Your feedback will help us improve both these plugins and better them for our customers.
Let’s talk about your business goals for a while. As an e-commerce store owner, I’m sure your business goals do not differ from ours- they revolve around increasing sales.
Surely the goal isn’t unique or novel.
There are proven ways of achieving it.
Most of us focus on:
- Increasing website traffic through SEO
- Increasing brand awareness through partnerships or paid advertising
- Using the marketplace advantage to increase eyeballs…. and more
While these approaches are pretty effective, they are mostly targeted towards acquiring new customers.
But what about existing customers?
“A 5% increase in customer loyalty would increase the average profit per customer by 25-100%.”
Research has shown us that returning or loyal customers are worth a lot more than first time buyers. So, this one’s a no-brainer. A surefire way to increase sales would be to convert a first-time buyer to a returning customer!
Membership Programs and Consumer Psychology
Now, converting shoppers into return customers is not as easy as it seems. Shoppers do not automatically turn into buyers. You need to provide them incentives or coax them to return.
An approach companies employ is creating a loyalty or membership program.
Membership programs directly impact consumer psychology and this stat is the proof:
“40% of millennials said they joined a program for access to members-only sales, products and services”
Membership Programs work for the following reason:
- Beat the competition: Membership programs that offer member-only discounts or offers, dissuade customers from exploring different options when making a purchase. Your competition is eliminated right away because shoppers know they are getting “exclusive” deals.
- Ensure return visits: A reward or points system is bound to convince customers to return. It’s a win-win situation. Shoppers know they have something to gain by collecting loyalty points; WooCommerce store owners immediately see a rise in sales.
- Increase Average Order value: Bundling is a great way to increase order value. And when this is coupled with offers, purchases are bound to roll in. You should know, one loyalty program member on an average spends more than two non-members.
- Increase Branding: How many times have you heard people swear by xx airlines or yy stores? Your members are your promoters. A membership platform also offers you an opportunity to increase signups using referral incentives.
How to Get Started with a Membership Program with User Roles and CSP
Now, if you’re convinced that a membership program can benefit you, you must be wondering how to go about implementing one. Surely there are membership plugins available. One option is to make use of the native functionality WordPress presents to set membership levels, and to use a pricing plugin to set discounts.
Here’s a quick 3 step guide to get you started!
#1 Create User Roles
By default the Customer role is created for shoppers in your WooCommerce store. And since the customer role is used for all customers, you’ll need to create an additional user role “Member”, that receives member-only benefits and exclusive discounts on products.
There are two ways to do this, one- is to add a role programmatically, and two- (the one I’d recommend for non-programmers) is to use the User Role Editor plugin to create a new user role. The plugin provides easy an option to create a role from the admin panel.
#2 Install a Pricing Plugin
Once you’ve got your roles in place, you’ll need a pricing plugin to set special discounts for your members. Sure WooCommerce offers a sale price option; but again, this is for all your buyers.
Now, as always there are two approaches you could take- the developer approach and the non-developer approach. Now, since I’m not a developer, and I know of a solution that’s apt for this very usecase, I have a plugin for you! 🙂
You’ll need the WooCommerce Customer Specific Pricing plugin.
With the Customer Specific Pricing plugin you can set different prices for different roles. So, for a product, you can set a special role for your members.
#3 Set Special Prices for Members
The Customer Specific Pricing plugin provides you three options to set prices for members. The simplest way is to set the price for each product using individual product settings.
- All you need to do, is select the user role, and set the price for the product.
Another technique is to use the import option, to set multiple product prices at once. But the quickest way and the one which provides you the most control is to use the – Pricing Manager functionality.
It provides you a intuitive user interface to set prices for multiple users at once, for multiple products with ease.
The Proof’s in the Pudding
Well, all I can do is to show you some statistics in attempt to convince you that a membership model will help you increase sales. But at the end of the day it comes down to you actually trying it out.
You’ll need to try it out to see if it works.
And the cost to you?
- Creating one or more User Roles – $0
- Using a Pricing Plugin – $35
- Setting special prices for members – $0
Certainly worth the investment isn’t it?!
So, what are you waiting for? Add a membership functionality to your WooCommerce store, and let the sales begin!!