‘How can I retain more customers?’One of the better ways to do this is to make the boring part of the shopping process less boring. Simplifying the UI/UX and upgrading it with the latest design trends, or your best bet yet…
Making it easy for your customers to make repeat purchasesWe can all relate to using food ordering mobile apps, right? After ordering food for 3-4 times, we quickly tend to find our comfort zone, and then we keep repeating the stuff we like, with some space for experimentation (reminding ourselves that free will exists, right?). The makers of these apps are clever enough to bank on this. They quickly introduced the ‘previously ordered’ section at the top of each restaurant’s page. Now, all we have to do is alter the quantity of these orders if we want to and boom! — in a single click, the order is in the cart. If you have payment details saved, it doesn’t take more than a minute to order food. This idea is becoming synonymous with e-commerce in general, with similar examples available on online marketplaces like Amazon, OYO Rooms, eBay, etc.
Applying the idea to your WooCommerce StoreThe same concept can be applied to your WooCommerce store. Let’s say a customer (who is a business person himself) arrives at your Woo Store. To know more about the product you offer, the customer asks some questions and requests for a price quotation. This can, of course, be possible through an ‘enquiry’ plugin. After you respond to the customer with an appropriate quotation (keeping in mind the B2B nature of the deal), the customer checks out and completes the purchase. Now, let’s say that he or she is looking to buy again the same product(s) (which can be frequent for a business person) from your store again. Now, here is an opportunity to convert your repeat purchaser into a loyalist. Wouldn’t it be extremely convenient if you could allow this customer to simply repeat the previous order (at the same price, for the same quantity)?
Simplifying the buying processUsing the option to repeat previous orders, your customer will be able to quickly complete the purchase with just a few clicks – just like we all like to repeat our food orders while ordering online. The customer won’t have to take the long route of proceeding with a quotation request and so forth… Here’s a simple idea that can help you:
- shorten the buying process,
- improve customer experience,
- increase the number of purchases, and
- build customer loyalty
Grow your WooCommerce Store by retaining more customersOnce a customer has made a purchase, the shopping experience and post-sales experience (support, future communication) determines if the customer will come back to purchase again, thereby increasing chances of getting the customer converted into a loyalist or an advocate. You should be focussing on putting more customers in the ‘Loyalty’ and ‘Advocacy’ phases of the customer lifecycle (easier done than said!). The real value thus starts with customer retention. It’s better to retain customers and push them up in the cycle instead of losing a customer and focusing on creating more leads. Using techniques like easy repeat purchases for customers, you can create a smoother buying process on your WooCommerce store. The more comfortable your customers are with your brand and the website experience, greater are the chances of making them loyalists. Making customers loyalists is not overnight work. However, you can start with easing the buying process for your customers by introducing simplified repeat purchases using a suitable enquiry plugin.
Scheduler for WooCommerce v2.2.0 – Notify MeScheduler for WooCommerce is a plugin that lets you sell limited-time products on your e-store. It does that well. But we had been mulling for a while on how we could improve its operation to help you get the most out of the product-availability-purchase-expiry cycle. The best way for us to get to know what you were looking for, was to ask for your feedback. Once that was done, we got a clear idea of what we had to work on next. And the feature that shot up to the top-most priority on our development list was – the “Notify Me” option. Now, you can get a hold of genuine leads for expired products. With this option, a Notify button is displayed on an unavailable product. An interested buyer can click this button to receive a notification once the product is available. Quite simple, isn’t it?! All the buyer has to do is enter his email id (and you’ve gotten a hold of a hot lead).
Email Notification on Product AvailabilityWoo Scheduler takes care of sending the notification email too. But you have complete control. You can choose the time when the email has to be sent, from several options:
- As soon as the product becomes available,
- 1 Hr/ 1 Day/ 1 Week before the product becomes available,
- Or, a custom time duration in hours before product availability.
Comprehensive View of Registered BuyersFor each product, you can view and export the list of customers who’ve registered to receive product availability notifications. This should help you get an idea of the products that are the most in demand. You can further plan your stock options accordingly.
Polite Communication OptionThis version of Scheduler for WooCommerce also includes useful shortcodes to maintain politeness in your communication with your customers and to also comply with the CAN-SPAM act. The [unsubscribe_link] shortcode can be used to add an “Unsubscribe” link in the communication emails; we encourage you to use it! 🙂
Improvement Through FeedbackAt WisdmLabs, we have a goal – to give our customers the best product, always. And you play a critical role in helping us get there. Your feedback helps us build the perfect product that can assist you with your business goals. Hence, your opinion, thoughts, suggestions are always welcome. For feedback about WooCommerce Scheduler, it’s new features, do write to [email protected]. We’ve got a pretty cool Ideas Forum too, where you can add a feature idea or upvote an idea added by others.
Time to UpdateIt’s time to head to your dashboards now, and update Scheduler for WooCommerce to version 2.2.0. We’re sure you’re going to love this update and all the good it’s going to bring to your WooCommerce store. This update also includes fixes for some pesky bugs; you can read all about them in the changelog. We’d like to remind you that this update is available only to Scheduler for WooCommerce owners with an active license. If your license has expired, you’ll miss out on this feature, so make sure you renew your license key, right away! Happy scheduling – and yes, lead capturing! 🙂
A Small Effort for Big ChangeThe reason we are getting worked up about climate change is that it is high time. WisdmLabs is not just about Open Source technology. We feel it is also about using technology to bring positive change in the world. It is our collective responsibility to reduce plastics and thus we fully support Environment Day 2018’s theme ‘Beat Plastic Pollution’. At the current rate of consumption, plastic production will double within 10-15 years. Plastic continues to be one of the biggest environmental challenges we are facing in an already dangerous time. If we don’t discover ways to change our usage of plastic, we are moving towards the worst outcome. “Beat Plastic Pollution”, the theme for World Environment Day 2018, is a call to action for all of us to come together to combat one of the great environmental challenges of our time. The theme invites us all to consider how we can make changes in our everyday lives to reduce the heavy burden of plastic pollution on our natural places, our wildlife – and our own health. Keeping this in mind, this Environment Day, WisdmLabs has started its first Environment Festival, from June 4th to 13th. We have a host of activities lined up. As a part of our green initiative, both our offices are going Plastic Free. And here’s how you can be a part of the festival:
The Big EventThe WisdmLabs GREEN SALE is here. You can use coupon code GREEN30 between June 4th to 13th and enjoy 30% OFF all our products, during the duration of the WHOLE festival. We have plugins, themes, and bundles galore! The discount is valid for renewals too. You will find that our products cover eLearning, eCommerce and WordPress spectrums. It’s your best chance to contribute and save big on purchases. During the festival, for every sale we make, we pledge to donate $1 to curb climate change and plastic pollution. When the sale ends, we will donate the $1 from each sale to a Charity fighting for the Environment. Feel free to express your opinions about the cause in the comments below. 🙂 Happy Environment Day!
Variable ProductsWooCommerce, the leading e-Commerce plugin for WordPress, introduced Variable Products as a product type for their customers. A Variable product lets you offer a set of variations on a product, with control over prices, stock and more for each variation. Now, with Custom Product Boxes 2.2.0, we bring the ability to add variable products to a pre-defined or user-created bundle.
Why Variable Products?Variable Products bring ease of shopping to the table. For instance, you go to buy some clothes. You walk inside the shop and your eyes are already set on the huge sign that says, “Yankees Team Jerseys – Pack of 4 @ 30% off” Now that’s a deal that you want to get your hands on! You can have jerseys for 4 people at a lesser price. Simply select the different sizes and/or colors(even jersey numbers, in this case) you want, add the bundle to your shopping bag and you are good to go! Your fellow fans of the Yankees will surely love you for this 😀 Let us take the perspective of the owner. For just a 30% discount, he is able to sell 4 variants of the same jersey to his customers. He can even create bundles which include variable as well as singular products. For example, a set of 3 trousers, one hoodie, and one shirt. Simple, yet effective.
Custom Product Boxes – Variable ProductsNow, coming back to e-commerce. As the owner of an e-commerce store, it can be a tardy deal to add each variable product one by one to your product bundle. Even your customers, accustomed to fast-paced shopping carts, will feel that things are going slow when they have to add such products to the cart. For instance, if you deliver donuts, muffins, and pastries in your e-store, then this update is a godsend. Say goodbye to adding each variety of sweets (Donut -> Large/Small/Flavors/Premium and so on) to your bundle. Just select “Donut”, “Muffin”, “Pastry”, fix the size of your custom product box and that’s it. Now, your customers can select any variation of sweets and add them to their box.
What’s Different?Apart from this new feature, we also have a bag full of bug fixes. We have fixed issues regarding scroll-lock, an addition of virtual products and the styling of the color picker. Also, the Tax field and Tax status can now be set for custom product boxes with this release.
Ready to Update?With this update, we hope to solve the problem of providing the customers more options and adding items to their carts in lesser amounts of time. This update is compatible with WordPress 4.7 and above. For WooCommerce, it is version 2.6 and above. To update, simply go to the plugins section of your WordPress dashboard. Select “Installed Plugins” and locate Custom Product Boxes from the list. You will find an update prompt which you have to click to update to Custom Product Boxes 2.2. If your license has expired and you want updates and support, renew your license now! If you haven’t bought Custom Product Boxes, head over here now! Do you have a product suggestion or a feature you want or feel we have left out anything, then please let us know through our ideas forum or comments below. Happy Bundling!
O’ Spring! Thy name speaketh joy!The most awaited season of the year is just around the corner and it’s time for you to celebrate. Goodbye winter blues, hello happy shoppers. ? Spring is the time for your business to cash in on the season’s pleasant and uplifting aura. As the winter coats come off, apparel brands have the most to gain. But other businesses like restaurants, cosmetic stores and more, can also come up with spring special collections and offers. To help you out, we’ve listed 4 sure-fire tactics to get your WooCommerce Store up and ready for spring season 2018!
#1 Bring in Spring SpecialsSpring is not just a season — it’s a mood. People want to dress up likes its spring, wear shades of the season, eat seasonal food. So, highlight products that compliment the season. Here are some tips by the business:
- Apparels, accessories, cosmetics: floral dresses, earthy cosmetics, colorful accessories. As per Vogue, a few colors of the season are lavender, sky blue, light green, tomato red.
- Restaurants, cafes, bakeries: include spring special foods – seasonal fruit (think strawberries!), floral flavors, fresh herbs.
- Retail stores: recreational gear (spring is camping and hiking season), lawn care/gardening equipment (once the snow melts off), exercising equipment
#2 Time for a Winter Clean-Up!Given that winter will soon be forgotten, there’ll be little to no demand for winter-specific items. Instead of letting the stock lie untouched, run offers for these products. Running sales for a collection that was popular last season can boost purchases and help get rid of excess inventory. Given today’s volatile market there will always be a fraction of consumers who’d want to make the most of these offers. Think “End of Season Sales”! This could be anything from running discounts on individual items from a particular collection, offers on bundles or limited time sales.
#3 Upsell Strategies Never Go Out of SeasonGiven the fact that there are a lot of celebrations or holidays lined up in Spring— Easter, Mother’s day, Earth Day, Memorial Day, Valentine’s Day— customers are in an upbeat mood and willing to spend a few extra bucks. Here’s when subtle upselling techniques can boost your revenue. Bundling and selling is a time-proven strategy. Apart from that, you can try inferring patterns from previous purchases to figure out which tactics work the best or let customers create their own bundles. Campaigns which offer a discount on subsequent purchases to first-time buyers also work. Spring is also the best time to run social media contests, which can drive traffic to your website and help in the conversion of leads. Typically, competitions which are organized during this season help businesses generate good quality of leads and a high conversion percentage.
#4 Introduce a Fresh LookYour products may be perfect for the season but your website says otherwise? Ditch the drab winter look. You need to ensure that the theme of your website reflects the theme of the season. If you’re not gung-ho about changing the theme of your website, include some elements which symbolize spring. Look out for trending design ideas which not only give your website the necessary spring zeal but also help improve conversions. Campaigns you send out could be painted in spring colors too.
Final Word“Spring breathes new life into the world around us.” You need to breathe new life into your list of customers! Product offers, upselling strategies always work; but make sure you include or bring forth a range of products that are primed for the spring season. The above strategies should get you started in the right direction. Do you have any tips you swear by during Spring? Let us know!
2017 was a dynamic year for e-commerce, rich in trends and experiments. B2B e-commerce came to the forefront and spearheaded the growth of the retail industry. Mobile e-commerce continued to grow by leaps and bounds and omnichannel e-commerce established a solid foundation to capitalize on the market opportunities. Now, however, it is time to revamp some of the obsolete ideas and gear up for the upcoming year 2018.
Although there are several options you can choose to scale your e-commerce store, today, we shall discuss how can you specifically leverage the projected trends of the e-commerce market in 2018 in the best possible way.
There are some unanticipated trends in 2018’s kitty, which will take e-commerce to a whole new level. Some of these include:
- Increased focus on personalized shopping experiences
- The growth of B2B over B2C
- Uninterrupted dominance of mobile commerce
- The emergence of omnichannel eCommerce
- Exponential increase in traction on social media
Considering the potential direction e-commerce is anticipated to take, e-store modifications can be typically divided into two categories, operational and marketing. The operational changes that can be made to your e-store typically include revamping the look, feel, and organization of the website to make it more search-friendly. The marketing methods comprise of activities like setting up reward systems, loyalty programs a-la-Amazon, and other strategies.
Let us explore these in greater detail.
For eCommerce websites, user-friendliness is a must. Everything on the store needs to be configured to induce the customer to convert and continue the association until the next purchase. These operational methods include the various ways in which the website can be customized to improve the user interface and user experience, in alignment with our goals for 2018.
Changing the Look of the Website
Give your website a completely fresh feel and aspect by introducing a new look on your store. This can include rearrangement of the products displayed, customizing the layout of the product description and other reviews and recommendations, etc. to make the page more reader-friendly.
Although the current trend is a column-wise arrangement with the product images on the left, title and brief description on the right, and the main content below, you can choose to rearrange the flow of the features in a more accessible manner. Running split tests to see what works for you is a good idea too. In case you are planning to completely overhaul your system, try using a completely different theme to redefine your brand. Make sure that the themes you are using are mobile-friendly and responsive across all devices.
Setting up New Product Categories
2018 is shaping up to be a pretty ‘cool’ year. Move away from the typical categories like ‘Food’, ‘Clothing’, ‘Books’, ‘Electronics’, etc. to a more customer-friendly categorizing system. For instance, you could come up with goal-based sub-categories that directly address a requirement of your customers. Product bundling in a specific category-set is another way to ramp up sales.
Suppose somebody lands on your page looking for fitness trackers and sees an entire category that relates to fitness-related items, like diet food, fitness clothing, juices and health drinks, running shoes, wireless headphones, etc.. They’d be delighted, wouldn’t they? All the fun of shopping without any hassle of browsing through multiple categories!
Inducting Resolution-Oriented Search in 2018
An extension of the idea mentioned above, the resolution-oriented search includes configuring your website so that multiple products appear in a customer’s search results based on the keywords they are targeting. I’ll simplify it further; let’s continue with the fitness example.
New Year’s is the time of making resolutions (how long they last is irrelevant :P), so people will be searching for stuff like ‘increase fitness at home’ or ‘increase fitness in a month’. Now, if you have a product category like ‘Fitness bundle for 2018’, which targets the same keywords as your potential customer base, your fitness-related products will show up in the first few search results, increasing the chances of conversions. You can also set up inquiry systems to facilitate easier communication.
Secure Payment Methods and Increased Options
The increase in cybercrime has affected consumer perception in a highly negative manner. 2018 will see the implementation of high-security measures in payment gateways and an increase in the number of available options for secure transactions.
The demands on payment gateways are expected to increase with face detection features being incorporated in many Android and iOS systems. At the moment, none of these systems vouch for transaction security, but the advent of the mobile era will necessitate this evolution.
Breadcrumb navigation is now a part of life for e-commerce. Nevertheless, improving the navigation for better SEO is still important and relevant. Dwell time is going to be a crucial factor in Google’s website ranking algorithm and a website with poor navigation can give you a high bounce rate, which is a big no-no.
Bad navigation is one of the top 10 reasons why people leave your website, says Hubspot. Reorganize Product Pages to have a cleaner flow and connect with other platforms like blogs or social media to add backlinks to your pages.
Increasing the Variety of Products Offered
This can be niche-specific or global, depending on the type of your e-store. The fact is, big players like Amazon and Flipkart are slowly tapping into all avenues of retail e-commerce and literally building a one-stop-solution. It is time for all e-commerce owners to step up their game and explore new areas of interest, not just stay mired in a specific sector. DDB Worldwide mentions that 40% of the US males in the 18-34 age group would prefer to purchase everything online if given enough choice.
This clearly proves that there is a huge demand for holistic shopping solutions that reduce the effort of the customers by offering a variety of products for the given application.
Email List Building to Create Larger Reach
Along with your new goal-oriented categories, you can set up premium content related to the goals people are working towards. Offer this content as a part of your membership program or through your subscription system and you have a source of email list building.
You get to know the interests of your customers when they sign up for your newsletter and as they browse through the e-store through various product categories. Since you have their email addresses, you can send targeted emails with product recommendations, thereby increasing the rate of conversions.
That covers the organizational modifications you can make to help your e-commerce website rank better in 2018. Let us now see how should you market this new and updated version properly, to get the desired results.
Successful marketing is all about understanding the customer psyche and putting their wants first. Think from a customer’s perspective and you will come up with a dozen ideas that can amplify your customer base. There are a few common strategies though, which are applicable for all e-stores and can be leveraged for better website performance in 2018. These include:
Creating Visual Content
Visual content is rapidly growing to be a strong marketing strategy in 2018. The world is going video-crazy, says Cisco, with online video content expected to make up 80% of all online traffic by 2021! YouTube is currently the second-most popular resource for organic search and is going to continue growing exponentially.
An added advantage of this medium is that it hasn’t been tapped to its full potential yet, which makes it perfect for increasing your customer base. Visual content embedded in Product Pages increases the customer dwell time as well, which is a definite plus!
Using Facebook as a Remarketing Platform
Facebook is no longer limited to being an informal resource for product promotion. Corporations are using the wide reach and popularity of the platform to run remarketing ads regularly. Facebook is the second most-used platform after the Google Display Network, with Instagram a close third.
It is necessary to note that Facebook is expected to start monetizing messaging by the end of 2018, so e-commerce owners need to concentrate their marketing efforts taking the fact into account.
Getting Ready for Google’s Mobile-First Index in 2018
One of the major changes that Google is making to its search engine algorithm is that it is going mobile first. That means all websites will be ranked based on how mobile-ready their pages are, irrespective of where they are being accessed from.
Why is this important for e-commerce store owners? Well, most e-stores function adequately when it comes to mobile browsing, but very few are truly optimized for mobiles. 2018 is the year when mobile optimization and the responsiveness of websites will be under scrutiny so it is time to start making your e-store mobile-friendly now.
Setting up Consumer-centric sections
We saw the advantage of goal-oriented categories above; consumer-centric sections address the psychological aspect. ‘Collections’ have always had a strong customer pull, with people spending hours browsing through seasonal or occasion-specific assortments of clothes and accessories.
Creating dedicated sections is a strong strategy for e-commerce in 2018. E-store owners can set up customized sections with product bundles catering to niche consumer interests for creating customer loyalty.
Developing Your Own Loyalty Program
Customer loyalty is one of the reasons why Amazon Prime is a goldmine. The e-commerce giant has effectively proven the power of having loyal customers, simply by offering them a privilege that sets them apart from the rest of the crowd.
Customer loyalty is going to be an important strategy for e-commerce in 2018 and store owners will need to develop their individual loyalty programs to retain customers using ideas like customer-specific pricing. The rapid increase in competition has already led to turf wars in retail e-commerce, which will escalate further. In such scenarios, coming up with and implementing a unique loyalty module can go a long way in beating the competition.
Driving Customers Towards Social Sharing
Today’s customers have gone global, with geographical boundaries becoming meaningless in the face of modern means of transport and communication. Given the widespread use of social media and the tech-savvy generations, social media platforms can be a great way of product promotion, as Facebook has already proven.
From a marketing perspective, social sharing by customers can be highly beneficial as it gives you an additional resource for your marketing efforts. Make it easy for customers to share their experiences using your products on social platforms is a surefire strategy for product promotion.
Yearly Subscription Offers
Yearly subscription offers imply a membership module offered to your customers at a discounted price. Despite the risk of sounding like a fangirl, I shall be talking about Amazon Prime again here :D. Prime has three plans, the $8.99/month for only video, the 10.99/month for all features other than 25% prepayment discount, and the main Prime plan at $99/year with all the features.
The advantage of having the third, yearly option is that it clearly highlights why investing in a yearly subscription has more value for money.
E-commerce in 2018 is all geared towards increasing customer loyalty and yearly subscriptions can be a big part of doing this successfully.
Completing the Feedback Loop
As a tangent to increasing customer loyalty, completing the feedback loop is going to be important to e-commerce in 2018. Taking consumer reviews into consideration and setting up reward programs for loyal customers will increase engagement on the e-store, which will translate to better ROI.
Over to You
These are some of the trends that will be shaping e-commerce in 2018 and a guide to making the best of them. The truth is, e-commerce is rapidly developing into a dynamic science, requiring extensive foresight and market expertise. Google’s search algorithms are becoming smarter and better and simply relying on the old techniques is not enough to stand in the race.
With the e-commerce market expected to surpass $2 trillion in the near future, it is important to be proactive and get a head start on making your e-store stand out. This is where these hacks come into the picture. What is your opinion about the strategies we have discussed? Any other hacks you would suggest? Let us know in the comments section below!
Multiple Product BoxesSuppose there are 10 types of Donuts, and you can create a box of 5 Donuts. Then, the number of combinations that your box can have is 252! That is the vast variety of combinations that you can offer to your customer exclusively. This can be used for wholesale as well as retail stores, as the product quantity is decided by you.
Set Multiple Box PricesYou can create a base price for the Donut box, or set a dynamic price, or use both, i.e, assign a base price as well as a dynamic price for additional Donuts that your customer might add to the box. This comes in handy when there are similar-priced products in the default bundle and the customer wants to add variable-priced products in the same box.
Use Custom Pricing for BoxesApart from having pre-fixed box prices, you can set up additional discounts for your products. For instance, if your customer buys 3 more Donuts, apart from the initial 5, he gets an additional 10% discount. If he buys a combination of Donuts and say, a cup of coffee and muffins, he gets an additional 15% discount, and so on. Thus, you can enable your customer to buy more by offering exclusive combinations.
Tiered PricingIf you have different kinds of products, then a tiered pricing strategy is also advisable. Take the case of the Donut shop; you can have different categories of Donuts, like a basic range, a premium range, and a trademark range, with different pricing. You can give your customers the option of customizing their box with all the 3 ranges, priced accordingly.
Offer Customizable Gift MessagesYou can also add a special message to a gift box they want to send. You can allow your customers to create any number of gift boxes for their loved ones and that too a personalized gift box. This feature adds a personal touch to the customers and enhances the happiness quotient of your customers! The strategies mentioned above are applicable not only to offline stores but also online stores. If you have a budding WooCommerce store, then you must consider offering your customers exclusive product bundles. You will need a plugin to enable such functionality. One such plugin is Custom Product Boxes by WisdmLabs. It has a host of features which justify the concept of customer exclusivity and the strategies mentioned in this post.
TL;DRCustomer exclusivity in the form of product bundles is a novel way to make your WooCommerce store stand out from the crowd and improve the overall user experience. As we mentioned earlier, customer empathy is a driving force in sales. Once you get that emotional connection with your customer, then making a sale is a cakewalk. Besides, this also facilitates recurring customers who will be loyal to your store. How did you like our take on product bundling? Do let us know in the comment section below!
A Revamped User InterfaceThe frontend and backend are now revamped. We have made changes to the horizontal as well as vertical layout. The improvements include swapping of gift and product boxes, changing the plus and minus icons upon hovering and removing the dotted lines of the gift box. Buttons, icons and progress messages are now more classy.
Horizontal LayoutSpecific changes to the Horizontal Layout include handling alignment issues, improvements in scrolled view and adding a separator (which can be seen when the background color for a gift box is set) above and below to differentiate from product boxes in the scrolled view.
Vertical LayoutThe Vertical Layout has also been revamped just like the Horizontal Layout. This is how neat the separator looks:
Multiple Theme CompatibilityCustom Product Boxes is now compatible with 10 new themes which are guaranteed to enhance your visual experience with the plugin. Flatsome, Retailer, Shopkeeper, Storefront, Avada, Enfold and the 4 latest WordPress default themes are now fully compatible with the plugin.
Tax Overhaul and Box PriceTax calculation in the Checkout section is now more robust. We have also added text for the box price. Custom Product boxes will now display a gift box total, additional box charges and a grand total for each custom product box. When a product gets added to the box then if there are any product-specific taxes, then they are applied to that product and the total price including the tax is automatically calculated. In the backend, you can handle your WooCommerce tax settings with ease. There is also a tax class and tax status field which you can access in your backend This is the Tax Status field in the Admin panel.
Gift Box SettingsNow you can change your Gift box to any color of your choice. There is an option to change the color provided in your backend Apart from these changes, there are a couple of bug fixes. We have also changed the default size of gift layout in the gift box. Previously it was calculated on the basis of thumbnail size which was conflicting if the thumbnail size was different. There are improvements in progress message display as well as the display time in the dynamic message box.
Ready to Update?We hope this update solves the nitty-gritty aspects of your beloved plugin’s functionalities and helps improve your overall experience with our dear plugin. If you feel that we have left out something or want some cool new feature then do let us know in the comment section below. Happy Bundling!
What are inquiries?An inquiry is a person making contact in order to understand something or to solve a problem. That problem may or may not be relevant to the product you’re selling and these inquiries may or may not lead to sales, but the fact that they were interested in the product makes them a viable lead for your business. And without them asking the inquiry, this lead would have mostly gone unnoticed.
Capturing Product Inquiries in WooCommerceWith the rise in popularity of WooCommerce, people have started shifting their stores to WordPress. As for webmasters, the sheer volume of extensions available to extend WooCommerce’s capability is a reason most recommend the plugin to store owners. On online stores (and WooCommerce stores are no different), the most common channel to inquire about a product is via email or the contact form. But this adds an extra step to the inquiry process wherein potential customers have to search for the email or click through to another contact page. Since most online shoppers are impatient and have a short attention span, this extra step alone can make them uninterested and leave the page instantly. Now you’ve lost a potential lead, possibly forever.
Using the RIGHT ExtensionSince WooCommerce functionalities can be extended with the help of plugins, it makes sense to make use of this and employ a dedicated plugin. And, in today’s day, the most popular inquiry plugin on WooCommerce is “Product Enquiry Pro”. This is a plugin that can slash that extra step for your visitors. It adds a button directly under your showcased products from where visitors can enquire about the product or request for a quote. As the store owner, you can respond to these enquiries and drive them further down the sales funnel or if there is a quote request, you can send them a customized quote via Email. Shoppers have the freedom to either accept or reject this quote, and you’re always kept in the loop for a chance to renegotiate. This simple, yet powerful plugin has a lot more features to help you capture leads.
Converting Inquiries into SalesAs an online marketer you are bound to receive inquiries through various channels such as Social Media, Contact Forms, Emails etc. All of these channels are equally valuable when it comes to the quality of an inquiry. It is how you follow up with these inquiries that makes them a potential lead or just another email in the archive. Studies show that over 60% of those who make pre-purchase inquiries go on to buy the product. But that doesn’t mean all of these prospects are going to close themselves. You need to work on and nurture these leads. There is no one-size-fits-all solution for converting inquiries into sales. You always need to be on your toes and keep tweaking your methods to stay relevant. Here are a few tips to help you get started:
- If you are good with people, get them on a call
- Ask for the sale – throw in phrases like “how many do you need?”, “which credit card will you be using?”
- Anticipate their questions and be ready with the solutions
- Always be professional with a prospect
What’s Next?It is said that “curiosity drives sales”. A curious mind that sets out in search of answers, leads to new discoveries. This is when it might find you, a marketer with a product to sell. The importance of inquiries cannot be ignored. The fact that they can eventually lead to sales, make them as important as your other sales or marketing efforts.
Customer Specific Pricing Plugin Just Got 4x BetterIt had been more than a few months since our last update of the Customer Specific Pricing plugin. That’s because we were working on a major functionality that topped our feature request-list – Quantity Based Pricing. With version 4.0.0 of Customer Specific Pricing for WooCommerce, you’ve got the Quantity Based Pricing functionality integrated into the plugin. You can now set different prices for products based on the quantity being purchased. For example, say you sell ‘Product A‘ for $25 in your WooCommerce store. For Jane Doe, your trusty customer, you can set a special price of $10 when she purchases a minimum of 5 quantities of Product A. Alternatively, you can set an additional discount of 10% if she purchases a minimum of 20 quantities of Product A. Based on the quantity being purchased, the best price will be applied for the product. On your Woo Store, customers will see the different discounts available to them based on quantities for products being purchased, to coax them to purchase a larger quantity of products! Quantity based prices can be set for customers, groups or user roles. For ease of updation, you can use the CSV import functionality or the Pricing Manager to set multiple pricing values based on quantities, for several products at once. So, if you haven’t updated the plugin yet, it’s time for you to head to the backend and UPDATE the plugin right away!
What’s NextWell, that’s not all from us. This update also includes some improvements. We’ve squashed some pesky bugs to make sure the plugin operates smoothly. Customer Specific Pricing has received some great reviews and we’re happy to provide you with all the features you’re looking for. Based on requests we’ve been getting, we’ve planned the following:
- Category based pricing
- Special pricing for variable products across all variations
- Site-wide discounts for customers/user roles/groups…… and more!!