‘How can I retain more customers?’One of the better ways to do this is to make the boring part of the shopping process less boring. Simplifying the UI/UX and upgrading it with the latest design trends, or your best bet yet…
Making it easy for your customers to make repeat purchasesWe can all relate to using food ordering mobile apps, right? After ordering food for 3-4 times, we quickly tend to find our comfort zone, and then we keep repeating the stuff we like, with some space for experimentation (reminding ourselves that free will exists, right?). The makers of these apps are clever enough to bank on this. They quickly introduced the ‘previously ordered’ section at the top of each restaurant’s page. Now, all we have to do is alter the quantity of these orders if we want to and boom! — in a single click, the order is in the cart. If you have payment details saved, it doesn’t take more than a minute to order food. This idea is becoming synonymous with e-commerce in general, with similar examples available on online marketplaces like Amazon, OYO Rooms, eBay, etc.
Applying the idea to your WooCommerce StoreThe same concept can be applied to your WooCommerce store. Let’s say a customer (who is a business person himself) arrives at your Woo Store. To know more about the product you offer, the customer asks some questions and requests for a price quotation. This can, of course, be possible through an ‘enquiry’ plugin. After you respond to the customer with an appropriate quotation (keeping in mind the B2B nature of the deal), the customer checks out and completes the purchase. Now, let’s say that he or she is looking to buy again the same product(s) (which can be frequent for a business person) from your store again. Now, here is an opportunity to convert your repeat purchaser into a loyalist. Wouldn’t it be extremely convenient if you could allow this customer to simply repeat the previous order (at the same price, for the same quantity)?
Simplifying the buying processUsing the option to repeat previous orders, your customer will be able to quickly complete the purchase with just a few clicks – just like we all like to repeat our food orders while ordering online. The customer won’t have to take the long route of proceeding with a quotation request and so forth… Here’s a simple idea that can help you:
- shorten the buying process,
- improve customer experience,
- increase the number of purchases, and
- build customer loyalty