“Most of us carry at least one device, all the time, everyday. In fact, many of us will feel naked without our smartphone. It’s hardly surprising mobile search engines and mobile commerce are growing dramatically across the globe” – Larry Page
Technology is growing swiftly and the explosion of mobile over the last few years has been staggering.
Smartphones have become the HUB of our lives and with mobile internet usage working its way into the daily life of smartphone and tablet users, consumers can now access and share information on the go. Hence, it’s not surprising to know why mobile shopping is yielding lots of attraction in vogue.
Smartphones are already beginning to overtake Desktops. Though Desktop’s death will be slow—and calling it a “death” is really a misnomer, considering traditional Desktops will probably be around for many years. But there’s clearly been a shift!
And this trend doesn’t look like it will be slowing down any time soon. In fact, a recent study by eMarketer, predicts that 25% of all retail eCommerce sales will take place on mobile devices by the end of 2016.
So, What Does This all Mean ?
If a consumer can make an instant service purchase to dig themselves out of a hole, your business must be on-hand to provide that particular service. It’s not just about online sales anymore, and it’s not enough to just maintain a mobile friendly website. Consumers are increasingly looking for integrated, interactive buying experiences, and all indications point to the fact that the digital experience often precedes the physical one. So, just as you put in the time, money, and other resources into the physical experience of buying from your business- regardless of whether you offer products or services- you need to be investing in your digital experience as well.
And if you’re reading this, perhaps, you already realize the importance of mobilising your eCommerce or business. There is no room for hesitation. There is nothing that should stop you from serving your mobile visitors.
Here’s how you can cash in on this ever-growing, shifting marketplace :-
1. Get Responsive
According to Google, 67% of people are more likely to buy from a mobile-friendly site, while 61% are eager to leave when they can’t find what they’re looking for. And you definitely don’t want to miss out on hundreds of people accessing your website from their respective mobile phones/tablets.
The key, therefore, is to maintain your site’s fluidity, i.e to have your site optimised for devices like smartphones and tablets. Businesses can also take this fluid design concept a step further, by customising content by device to engage with users in ways that match their exact needs of the moment. (Mobile users have different habits than desktop users and even tablet users, after all)
2. Invest in a Mobile App
When mobile is how we are spending our time, and we are ALREADY spending 80% of that mobile time in apps, I believe this demonstrates that consumers indeed want the simplicity and focus that apps provide, rather than the variety and diffusion inherent in websites. Consumers want to be met with a seamless app that makes everything easy, that’s slick and just… works.
Moreover with a mobile app, you can achieve results you simply cannot with just a mobile-friendly website. For starters, the app, once downloaded, stays on in the device, while the website doesn’t!
Here are the some of the real advantages of creating a mobile app for your business :-
#1 Boosts Interests
When you develop an app, it gives you an easy way to showcase your products or services to your customers and prospective customers. Whenever they want, they can just use it as a one-stop point to get all the info they need.
And when you update the content, you give them a glimpse of the new products or services you have on offer. This excites and interests customers and prospects to check out your updates regularly.
Developing a mobile app and promoting it among your users is hence extremely beneficial to further your business.
#2 Helps Reinforce Brand and Increase Engagement
Most shoppers cannot resist the temptation of a good deal or a great discount, especially when one stares at their face. And this is exactly what you can do with your mobile app.
You can engage your customers with offers and incentives in real time. You can even use their profile information and location to customize your offers and reward them for their loyalty thus helping you build lasting relationships with your customers.
#3 Aids Promotion
Suppose you have an apparel and accessories boutique at a central location. And you know that many prospective customers walk by your store every day. What if you design an app that lures them to your store?
Create an offer that is simply too irresistible and notify about it through the app. An easy way to promote your business, apparently, but you will soon reap its benefits. Groupon is an example that does this very well.
#4 Offers Support
While it is often a hassle to receive and respond to a customer support request, the same becomes easy when you have an appropriate app to do it. With a mobile app that can offer instructions and how-to’s, you are sure to win approval.
Whether you have a small, medium or big business, going mobile is the only way nowadays. It not only increases your exposure but also helps you connect with on-the-go consumers. People, especially the younger crowd, are constantly using their mobile devices to browse the World Wide Web and if you aren’t there, you are missing out on the opportunities.
3. Go Simple on User Experience
When it comes to mobile commerce you should have one motto: go simple or go home. There’s never been a more important time to create a seamless experience for your customers. Your main goal is to remove any barriers to buying on the go.
Remember on a mobile device every action occurs with a tap instead of a click. Your navigation and design should be built firmly with this in mind. For example, you should make your buttons larger and ensure that they are clearly labelled (think big fonts and simple words). Minimize the steps your customer needs to take to make a transaction (but remember the importance of clearly displaying your security settings). You will then need to conduct user testing across a range of different mobile devices to check for any potential issues that might prevent your customers from buying.
Creating a seamless and easy-to-use experience for your customers will mean that they’re more likely to browse for longer and stick around to buy.
4. Get Secure
One of the difficulties of getting mobile commerce right is striking the balance between providing both a secure payment process and creating a seamless and speedy checkout (Android Pay, iPhone Pay services) experience. Not only does it allow users to save their card details so they can pay with minimal clicks, it is also facilitates a secure and reliable payment service.
Having a secure payment process (and clearly displaying your security settings to potential buyers) is essential to alleviating any concerns your customers might have over buying on the go.
Having a safe, secure and simple payment and checkout options, being transparent about your display settings will help you to gain trust among the customers thus increasing the conversion rate in return.
mCommerce is sweeping the globe. Mobile shoppers are primed for this moment. In fact, if you do not have a mobile offering, then it would mean hindrance to your growth and success. In this fast-paced, noisy world, it’s the one area where your customers are directing their attention. You’ll have a better chance of being successful if you meet your customers there.
Ready to deliver better mobile experience in 2017? WisdmLabs would be happy to help. Contact Us to know more.