This trend has resulted in numerous online stores mushrooming in the recent past. While this demand has led to most ventures doing well there are some undeniable bigwigs in the eCommerce space who have milked this opportunity ably.
There’s a catch though! The growing numbers of eCommerce stores have reduced the customer’s attention span. This has made retaining customer attention a challenge for online store owners.
If you have a WooCommerce store and improving customer engagement on the eStore is your Achilles heel then this post will help you counter exactly that.
8 Ways to Improve Engagement on Your WooCommerce Website
Make it Mobile
If this statistic is anything to go by then making your WooCommerce website responsive should be an absolute priority for you. If you are starting out with your website then the process is simple. All you gotta do is choose an appropriate responsive theme based on your requirements.
If your requirement is to make an existing website responsive then again ideally you should choose another responsive theme. But, with change there is caution and here’s a word of caution for you when the website is being overhauled.
Make Searching Easy
If customers need to buy your products they need to find it in the first place. You might think I am stating the obvious, which I definitely am! But very often it is the most obvious things, which are ignored.
Bottom line is that the products on the website should be easy to search and navigate to. Here are a few quick tips to make products easily available to your customers.
- Provide a search bar on every page on the website.
- Categorize products logically.
- Provide multiple attributes to filter the products.
- Use simple, user-friendly terms in the navigation menu.
- Use the same navigation menu on all pages to retain context.
- Tell the user where he is on the page by highlighting the appropriate menu option
Don’t Keep Them Waiting
Patience is definitely the mother of all virtues but don’t expect your customers to have it. If there is one thing that is an instant turn off for customers, it is a slow website and this happens to be an often made rookie mistake.
To get started, you can check the load time of pages on your website using online services such as pingdom.
If the results are troubling then don’t hit the panic button just yet. Just follow a set of rules and you should ease most of your WooCommerce website speed issues.
If there is one indisputable fact and one which will never change is that ultimately it all boils down to one thing – money. Therefore, it would be only fair to say that offering products at attractive prices will contribute to the sales significantly.
Setting the base price of the products is definitely one way of achieving a jump in sales.
Another proactive measure though would be to offer appealing deals to users. Discounted prices often get users interested and is a sure shot way of meeting your goal to improve engagement on your WooCommerce website.
A quick look at WooThemes or codecanyon will reveal there are numerous affordable plugins available in the market to cater to the WooCommerce pricing requirements. A good example of such a plugin is WooCommerce Dynamic Pricing and Discounts. It allows WooCommerce stores owners to provide offers various pricing models and discounts based on rules which can be set by them. So if offering quantity based discounts is on your mind then the plugin should suffice. And this is only just the beginning. You can set rules and offer a host of other dynamic prices based on your requirement.
Offering special deals or discounts or coupons primarily serves three purposes. The first is that it results in an immediate increase of sales. The second is that it allows you to widen your customer base which can be leveraged later for marketing purposes. Lastly, marketing of such offers helps you build the brand and increase its visibility. While this might not show any immediate returns it is definitely a long term winner bringing in more sales than you can imagine.
Let Them Talk to You
A significant differentiator between an online store and a traditional store is that the latter provides the option of human interaction. This aspect can sometimes make all the difference between a product sale or otherwise.
This issue can be countered by allowing users to ask questions using an enquiry form. Such a form can be displayed on every product page using a plugin such as Product Enquiry Pro for WooCommerce.
This feature not only allows users to talk to you, but it also allows you to understand user requirements and tailor your products or services based on your requirement
Let them Personalize
Product customization has seen a drastic upward trend in recent times. Not only are made-to-order products more appealing to customers but they also allow users to get exactly what they are looking for.
Customization can be offered in various forms depending on the product that is being sold from the website.
Sneak Peek at a few customization examples that can brighten a customer’s day and improve engagement on your WooCommerce website.
- The WooCommerce product designer allows users to impose images, text, designs etc on products being sold on the website. So if you want a website similar to spreadshirt then this plugin would be a good place to start. It definitely might not have everything you want but it sure as hell makes for a good start if you are on a budget.
Selling assorted products from your website is another way in which you can effectively improve engagement on your WooCommerce website. Here too you can provide different customization options based on your requirements. So, while a plugin like Product Bundles will allow you to create the assorted bundle of products, you can allow users to create their own product bundle using WooCommerce Custom Product Boxes.
All these methods will help you improve customer engagement on your WooCommerce website without fail and definitely translate into sales. But it is important that these methods should be used wisely. Abusing them would result in complicating the purchase process for customers rather than simplifying it thereby causing more harm than good. And lastly, customer engagement is all about experimentation. So along with implementing these techniques it is also important to keep a watch on your website using tools like Google Analytics and Google Webmaster.
What are you waiting for then? Get started with your experiment and if you need help I am right here to fill you in with my inputs.
Images by freepik