O’ Spring! Thy name speaketh joy!
The most awaited season of the year is just around the corner and it’s time for you to celebrate. Goodbye winter blues, hello happy shoppers. ?
Spring is the time for your business to cash in on the season’s pleasant and uplifting aura.
As the winter coats come off, apparel brands have the most to gain. But other businesses like restaurants, cosmetic stores and more, can also come up with spring special collections and offers.
To help you out, we’ve listed 4 sure-fire tactics to get your WooCommerce Store up and ready for spring season 2018!
#1 Bring in Spring Specials
Spring is not just a season — it’s a mood.
People want to dress up likes its spring, wear shades of the season, eat seasonal food. So, highlight products that compliment the season.
Here are some tips by the business:
- Apparels, accessories, cosmetics: floral dresses, earthy cosmetics, colorful accessories. As per Vogue, a few colors of the season are lavender, sky blue, light green, tomato red.
- Restaurants, cafes, bakeries: include spring special foods – seasonal fruit (think strawberries!), floral flavors, fresh herbs.
- Retail stores: recreational gear (spring is camping and hiking season), lawn care/gardening equipment (once the snow melts off), exercising equipment
#2 Time for a Winter Clean-Up!
Given that winter will soon be forgotten, there’ll be little to no demand for winter-specific items. Instead of letting the stock lie untouched, run offers for these products. Running sales for a collection that was popular last season can boost purchases and help get rid of excess inventory.
Given today’s volatile market there will always be a fraction of consumers who’d
want to make the most of these offers.
Think “End of Season Sales”!
This could be anything from running discounts on individual items from a particular collection, offers on bundles or limited time sales.
#3 Upsell Strategies Never Go Out of Season
Given the fact that there are a lot of celebrations or holidays lined up in Spring— Easter, Mother’s day, Earth Day, Memorial Day, Valentine’s Day— customers are in an upbeat mood and willing to spend a few extra bucks.
Here’s when subtle upselling techniques can boost your revenue.
Apart from that, you can try inferring patterns from previous purchases to figure out which tactics work the best or let customers create their own bundles. Campaigns which offer a discount on subsequent purchases to first-time buyers also work.
Spring is also the best time to run social media contests, which can drive traffic to your website and help in the conversion of leads. Typically, competitions which are organized during this season help businesses generate good quality of leads and a high conversion percentage.
#4 Introduce a Fresh Look
Your products may be perfect for the season but your website says otherwise? Ditch the drab winter look. You need to ensure that the theme of your website reflects the theme of the season.
If you’re not gung-ho about changing the theme of your website, include some elements which symbolize spring.
Look out for trending design ideas which not only give your website the necessary spring zeal but also help improve conversions. Campaigns you send out could be painted in spring colors too.
“Spring breathes new life into the world around us.”
You need to breathe new life into your list of customers! Product offers, upselling strategies always work; but make sure you include or bring forth a range of products that are primed for the spring season. The above strategies should get you started in the right direction.
Do you have any tips you swear by during Spring? Let us know!