Ever wonder about the people who visit your WordPress website, read you blog and do not comment? Well, Google Analytics can give you a number, but it cannot give you a reason as to why your visitors do not leave comments, or share your content on social media. And what when you have an e-store? Using analytics, you notice that visitors spend a lot of time on your site, looking through your catalog, but do not end up making a purchase. What can you do to change any this? Well, one important thing you can do, is provide means for visitors to leave a response. This can help you understand what exactly your visitors are looking for, and thus help you structure your content accordingly.
Get Rid of Any Barriers while Commenting
I have noticed many websites that offer a complicated captcha for visitor comments. Agreed that you do not want spam comments to flood your database, but an easy change like a simple captcha can make a difference. Another option is to integrate the Disqus API, using the the Disqus Comment System Plugin. Basically users logged into disqus can easily leave comments, without having to enter their information like name and email address every time.
Add Call to Action Buttons
Call to action buttons are buttons which encourage an interaction from a visitor. Like a subscription button, or a contact-us button, or social media sharing buttons. For your e-Commerce store, a ‘Can I help you with anything?’ question, can be put in place using a simple product enquiry button. It’s basically a means which allows a visitor to ask the store owner a question. For your WooCommerce store, you could take a look at our plugin, Product Enquiry Pro for WooCommerce. A genuinely interested visitor will ask a question. And as a store owner you can reply back and convert him into a sale. Questions about your products can help you analyse product demands.
Encourage Reviews and Ratings
Adding a reviews or ratings section to your e-store, can help you understand how well your products are doing. Good reviews can help convert sales. The more people using your product, and rating it well, the more others are encouraged to buy it. You can make it simple by offering a poll for ratings.
It is important ask questions to encourage people to leave reviews or comments. And a good example would be me following my own suggestions. So was this article useful to you? What practices would you suggest to others? Do leave your comments in the comment section below.