Thou hast celebrated Valentine’s day, when thou hast pleaseth the one thou lovest. And as a shop owner, what do you love?
Money!!.. ahem.. ahem… Customers!!
To increase sales this Valentine’s day, you’ve got to entice customers with new offers. And as WooCommerce store owners, you can easily set up personalizable gift items, and Valentine’s Day special items in your WooCommerce store, using these simple techniques.
Create Your Own Gift Baskets
Offer ‘Create Your Own’ Gift Baskets to customers looking to gift their loved ones an assorted bundle of products.
Gift baskets are quite popular. Instead of selling pre-filled gift baskets, consider offering customers the option to create their own gift basket, in WooCommerce. You could set a fixed price for the basket, and offer customers the option to add a limited number of similar priced items into the basket.
For example, you could offer a ‘Create your own Valentine’s Day Basket – Pick any three items for $49’. These three items could be similar priced items from your store, say scented candles, chocolates, bracelets, stuffed toys, and so on.
The Custom Product Boxes plugin can be used to offer, ‘Pick any 2’ or ‘Pick any 3’ for a fixed price products, in your WooCommerce store.
Personalized Gift Items
Those bitten by the
humbug love bug, seek to gift personalized items.
For a store owner, Valentine’s day, is a great day to showcase personalizable items. And I’m not just talking about e-cards. Personalization can be taken a step further, by allowing customers to create collages using their photographs. These can then be framed and sold as products, or can be printed on items you sell, like pillow covers, mugs, t-shirts, and so on.
The Instagram-WooCommerce Integration plugin can be used to create grid like collages using Instagram or computer uploaded images.
Sell Assorted Boxes
Do you sell chocolates in your WooCommerce store? Assorted Boxes of Chocolates are an all time favorite! Franchisehelp tells you that, ‘Seasonal and boxed assorted chocolates have been experiencing the fastest growth’. Which means pre-assorted or customer assorted chocolate boxes, are a great bet to increase conversions.
Do you sell pasta instead of chocolates, in your WooCommerce store? You could sell an assorted box of pasta instead of chocolates. Not a problem. The power lies in allowing the customer to hand-pick items they want in the assorted box.
For example, if you sell flowers in your WooCommerce store, you could allow customers to ‘Create their Own Bouquet’, which would essentially be an assortment of flowers.
Schedule Valentine’s Day Specials
Want to advertise ‘Specials’ just for the 14th of February? Specials are sure to attract an interested customer. And what if you could add products in your WooCommerce store, which automatically went off the shelf, after February 14th? It would be simple to manage, right?!
The WooCommerce Scheduler plugin allows you to offer products in your WooCommerce store for a limited time. You could set a start date and end date, the duration of which, the product is available in your store for purchase.
Bonus Tip: Capture the Unsure Customer’s Intent
Are few customers leaving your store without making a purchase? You can get their feedback, questions or comments delivered right to your mailbox, using the Product Enquiry Pro plugin for WooCommerce. This plugin adds an inquiry button on a per product basis, and offers a customizable inquiry form.
Research by IBM has shown that online sales in the week leading up to Valentine’s day is bound to increase by 8% every year. Invest in making your WooCommerce store, the must visit store, this Valentine’s day. What are you waiting for?
Images by freepik