Search Engine Optimization: WordPress SEO
Search Engine Optimization (commonly known as SEO) has evolved to be the primary source of business prospects for millions of online businesses. SEO combines technical website know-how with deep understanding and insights into the functioning of search engines. Traditionally, search engine optimization activities focus on tweaking page-level website elements (on-page optimization) and combining them with link building (off-page optimization) in addition to analytics monitoring and reporting. However, in the case of WordPress the process involves preparing your site for SEO, called SEO Readiness. So what is SEO Readiness actually?
Since WordPress essentially acts as the CMS for a website, it provides excellent opportunities to make structural/navigational modifications which are extremely important for SEO. With minor tweaking one can easily account for basic SEO elements such as changing the URL structure from being querystring driven to a static form which is parameter driven for e.g. date and time of posting. Starting with small modifications, the tweaks and hacks become extremely complex addressing issues such as generating link value from post comments to optimizing the internal link structure for Google PageRank distribution etc.
The level of this preparation (SEO Readiness) varies, depending upon the client’s business model and website structure. However, once the site is SEO Ready, we focus on the more important aspects of Search Engine Optimization such as -
- Competitor Analysis
- Keyword Research
- Page-Keyword Combinations (Mapping of Keywords to Pages)
- Tweaking of Meta Tags
- Tweaking of Page Content and Multimedia elements
- Setting up the Link Building requirements
- Generating incoming references (links) using different techniques
- Setting up and tracking Analytics data on a regular basis
- Regular reporting
- Periodic Reviews
Working with any SEO campaign, we always ensure that the expectations have been laid down correctly and use statistics for objective evaluation of our SEO campaigns by measuring periodic improvement in rankings and traffic. Our extensive use of analytics data helps us derive trends and identify anomalies in early stages. In fact, based on the analytics data, we continuously identify areas of improvement and comprehensively address them in our execution plan.
Please feel free to get in touch with us and discuss your WordPress SEO requirement.
